Company News • 21.04.2015

Brand Brilliance Award Winners: Activision, Divvy, Kind, and Always

Brand Brilliance Award Winners: Activision, Divvy, Kind, and Always...
Source: ANA

The Brand Brilliance Awards recognizes the most influential and dynamic brand marketers across four categories: Brand Activation (Active Brand Award), Industry Impact (Game Changer Award), Legacy (Hero Brand Award) and Creativity (Inspiration Award). 

The 2015 winners are:

Active Brand Award - Honors the brand marketer who led his or her brand to excel in Brand Activation by driving equity, engagement and sales. The 2015 winner is Activision – which was recognized for its innovative, multi-year Call of Duty support. The other finalists were Coca-Cola and Oreo.

Game Changer Award – Honors the brand marketer who challenged the status quo and changed the industry through a unique approach to marketing. The 2015 winner is Divvy/Motivate for its bike sharing business model. The other finalists were GoPro and Nest (Google).

Hero Brand Award – Honors the brand marketer who made the world a better place while building the legacy of the brand. The 2015 winner is KIND Snacks for its KIND Movement. The finalists were CVS Health and King Arthur Flour.

Inspiration Award – Honors the brand marketer who inspired consumers to take action through insightful strategy and superb creative. The 2015 winner is Always (Procter & Gamble) for its Like a Girl programming. Other finalists were Prudential and Shinola.

The Brand Brilliance Awards were presented at a special luncheon ceremony on April 14th at BAA’s annual conference – the Brand Activation Annual Showcase at The Westin Chicago River North Hotel.

Bonnie Carlson, President and CEO of BAA said, “The Brand Brilliance Awards is a chance for us to identify and celebrate the most dynamic brands in the US marketplace. It is always an honor to recognize influential and inspirational marketers and the teams behind Activision, Divvy, Kind, and Always have led their categories.”

Source: ANA (Association of National Advertisers)

related articles:

popular articles:

Thumbnail-Photo: Growth of online grocery sales in 2020
30.04.2020   #online trading #e-commerce

Growth of online grocery sales in 2020

New research by Mintel

The latest research from Mintel reveals the online grocery market is forecast to grow by 33 percent in 2020 to reach an estimated value of £16.8 billion, up from £12.7 billion in 2019. This phenomenal rise follows four consecutive years ...

Thumbnail-Photo: Job maker 4.0: e-commerce
27.05.2020   #online trading #e-commerce

Job maker 4.0: e-commerce

Retail training and continuing education programs are booming

Digitization in retail and e-commerce growth present fresh challenges for retail employees and the retail world. That’s why interest in the new "E-Commerce Merchant" dual vocational training course offered by Germany’s HDE ...

Thumbnail-Photo: Take a deep breath ...and get back to work!
26.05.2020   #brick and mortar retail #personnel management

Take a deep breath ...and get back to work!

Retail employee break rooms and rest breaks in Germany

Working hard is important, but so is taking proper rest breaks! Whether we spend this time alone or with colleagues, by getting some sunlight and fresh air or by relaxing in designated rooms – we all need to take a break sometimes to relax and ...

Thumbnail-Photo: Video marketing in times of Corona
09.07.2020   #digital marketing #online marketing

Video marketing in times of Corona

The potential of video content for retailers

The spread of the coronavirus has had a particularly severe impact on the stationary retail industry. Many companies are now increasingly focusing on their online presence to cushion declining in-store sales and to virtually stay in touch with their ...

Thumbnail-Photo: COVID-19: Study reveals impact on hourly workforce...
04.05.2020   #online trading #e-commerce

COVID-19: Study reveals impact on hourly workforce

78 percent are worried about making ends meet during the pandemic and 47 percent have less than $1,000 in savings

Bluecrew, the staffing technology platform connecting job seekers with W-2 protected hourly work, released new survey results which indicate hourly workers are bearing the brunt of unemployment and uncertainty in the face of the COVID-19-fueled ...

Thumbnail-Photo: Merchants can build their own businesses by choosing the right daily...
10.08.2020   #e-commerce #online platform

Merchants can build their own businesses by choosing the right daily deal platforms

Bargaining and the three-way transaction that defines the daily deal market

Researchers from the University of Maryland and Harvard University analyzed the bargaining process between the daily deal platforms Groupon as well as LivingSocial and merchants to identify the trade-offs made by both parties during the transaction ...

Thumbnail-Photo: AfterPay: Survey on the shopping behaviour of Germans...
20.07.2020   #online trading #e-commerce

AfterPay: Survey on the shopping behaviour of Germans

German consumers will make a larger share of their purchases online in July

AfterPay Insights’ end of June research – now covering more 7.400 interviews with German online shoppers – indicates that German consumers will reduce their overall purchases in July. But at the same time, German consumers say ...

Thumbnail-Photo: The importance of effective complaint management...
12.08.2020   #customer satisfaction #customer relationship management

The importance of effective complaint management

A strategic and cross-channel approach to handling negative customer experiences

Customers are more demanding than ever, while brand loyalty is declining. Even a couple of negative experiences can alienate consumers and erode loyalty. Shoppers increasingly share bad reviews and complaints on public communication channels for ...

Thumbnail-Photo: 4 tips on how to handle customer complaints
13.08.2020   #consulting #customer satisfaction

4 tips on how to handle customer complaints

How you can effectively respond to negative reviews and use them to be a benefit to your company

Most retailers don’t like customer complaints. Plus, they also mean extra work. Yet ignoring complaints is not a great long-term strategy because any bad customer experience can haunt your brand if it becomes public. That’s why retailers ...

Thumbnail-Photo: Upturn for brick and mortar retail in city centres?...
17.07.2020   #brick and mortar retail #customer relationship management

Upturn for brick and mortar retail in city centres?

Economic development and city marketing about current measures

Bonn's inner city – like all other cities in Germany – is struggling with the consequences of the Corona lockdown. We asked directly on site what support there is from the economic development and city marketing departments. This ...

Supplier

POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen