News • 20.04.2020

Buying behaviour: interactive map by Catalina

Map features national, regional & statewide perspectives on week's hottest-selling categories

Illustration of purchasing decisions
Source: PantherMedia / Faithie

To demonstrate the profound impact the COVID-19 pandemic is having on shopping decisions and buyer behavior across the U.S., Catalina Marketing has launched an interactive map on its website. The map reports sales data across 78 major grocery and drug categories from states across the U.S., plus the District of Columbia, going back to the week ending Feb. 15 when coronavirus awareness and concerns really started to gain traction.

"During this extraordinarily stressful time, we are pleased to share data from our Buyer Intelligence Database to demonstrate how buying trends and shoppers' behavior have been impacted by the COVID-19 pandemic. We are using this information to advise our retail and CPG customers on how best to manage their marketing and supply chain decisions during the crisis, and to better prepare them for when the country and the world emerge from it," said Marta Cyhan, Catalina Chief Marketing Officer. 

For the week ending March 28, 2020 – and for the second week in a row -- shoppers continued making fewer trips to grocery and drug stores nationwide -- while spending more per visit -- compared to the week ending March 14 and to the same period in 2019, according to Catalina. Total sales dollars per store continued to be up an average of 13 percent versus the same period a year ago. Meanwhile, the number of shopping trips declined by 13 percent compared to the same period in 2019, even as the amount spent per visit increased by 31 percent over the prior year.

Overview table of buying behaviour
Source: Catalina Marketing

Top-Selling categories nationwide: flour, baking mixes & household cleaning products

With an estimated three out of four Americans now sheltering in place, the top 3 categories with the greatest increase in sales on a percentage basis show that people's interest in baking continues to surge, with flour sales up 154 percent and baking mix sales up 99 percent over the same period a year ago. Meanwhile, people's efforts to keep their homes free of the virus led to a 102 percent increase in sales of household cleaning products last week versus the prior year. Among the categories experiencing the greatest declines nationally were greeting cards (down 54 percent), chewing gum (down 41 percent) and beauty aids (down 36 percent) vs. a year ago.

Source: Catalina Marketing

related articles:

popular articles:

Thumbnail-Photo: Virtual pop-up stores
29.06.2020   #virtual reality #pop-up store

Virtual pop-up stores

Here today, change Up tomorrow

They spring up like mushrooms, only to vanish again shortly thereafter – pop-up stores are trendy and now they also increasingly “pop up” online. We spoke with Mohamed Haouache, CEO and Founder of Storefront, about the magical ...

Thumbnail-Photo: US retail spend set to decline 5.1 % this year...
08.05.2020   #retail #marketing research

US retail spend set to decline 5.1 % this year

More than double the fall of 2009’s financial crisis

As the second largest retail market in 2019 (behind China), the US is set to experience the steepest slump of all other countries this year (in terms of value) declining over 200 billion dollars versus 2019. Spend is forecast to fall 5.1 percent ...

Thumbnail-Photo: WhatsApp Business: A direct line to customers...
29.05.2020   #customer satisfaction #customer relationship management

WhatsApp Business: A direct line to customers

About the installation, functions and advantages of the app

WhatsApp is a popular communication channel used by millions of people worldwide. Now small and medium-sized retailers or restaurants can use WhatsApp Business to quickly and easily engage and interact with their customers and build customer ...

Thumbnail-Photo: Coronavirus: most Americans now using face masks...
15.05.2020   #brick and mortar retail #coronavirus

Coronavirus: most Americans now using face masks

New nationwide survey from Fast

A new nationwide survey from Fast shows that the vast majority of Americans – 88 percent – are now using face masks, but 19% want to personally receive a COVID-19 vaccine before they feel safe shopping in stores again, while another 29 ...

Thumbnail-Photo: 3 steps to personalisation in e-commerce
04.08.2020   #online trading #e-commerce

3 steps to personalisation in e-commerce

How retailers can build trust and foster customer loyalty

The COVID-19 pandemic has left a visible mark on the retail sector, and companies have had to find new ways to reach consumers effectively in a very short time. Many companies that had previously focused on stationary retail have expanded their ...

Thumbnail-Photo: Retailers say credit insurance plan could increase liquidity during...
15.07.2020   #retail #coronavirus

Retailers say credit insurance plan could increase liquidity during pandemic downturn

Backstop for trade credit insurance

The National Retail Federation welcomed a report released this week calling for a federal backstop for trade credit insurance, saying the proposal could help provide liquidity badly needed by retailers as they recover from the recession brought on ...

Thumbnail-Photo: Walmart brings the big screen to its parking lots...
14.08.2020   #POS marketing #marketing

Walmart brings the big screen to its parking lots

Retailer’s first-ever drive-in movie theater

Walmart is lifting the curtain on plans for the Walmart Drive-in, a drive-in movie theater experience, which is rolling into 160 Walmart stores across the country beginning this month, created in partnership with the Tribeca Film Festival.Available ...

Thumbnail-Photo: Take a deep breath ...and get back to work!
26.05.2020   #brick and mortar retail #personnel management

Take a deep breath ...and get back to work!

Retail employee break rooms and rest breaks in Germany

Working hard is important, but so is taking proper rest breaks! Whether we spend this time alone or with colleagues, by getting some sunlight and fresh air or by relaxing in designated rooms – we all need to take a break sometimes to relax and ...

Thumbnail-Photo: In-store farming: growing parsley inside the supermarket...
26.06.2020   #sustainability #in-store marketing

In-store farming: growing parsley inside the supermarket

Purchasing locally grown products

One aspect of globalization means that it’s possible for consumers to buy products from anywhere on Earth. That’s also why a head of lettuce may have traveled more miles from the place it was grown to the supermarket than some salad ...

Thumbnail-Photo: Coronavirus: digital commerce spend to fall by 14 percent in 2020...
28.04.2020   #online trading #e-commerce

Coronavirus: digital commerce spend to fall by 14 percent in 2020

Spend set to recover in 2021 as offline spend moves online

A new study from Juniper Research found that global spending on digital commerce will fall by 14 percent in 2020 as lockdowns and reductions in consumer spend are felt. Spending will fall from $11.2 trillion in 2019 to $9.7 trillion.The new ...

Supplier

POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen