Company News • 15.03.2016

Enabling brands to bring together data about their customers’ behaviour

Multichannel optimisation platform Innometrics builds successful API

Innometrics Profile Cloud integrates a vast variety of third party systems for...
Innometrics Profile Cloud integrates a vast variety of third party systems for its customers, including email and SMS, websites or apps.
Source: Innometrics

Innometrics is a pioneering start-up that enables brands to bring together data about their customers’ behaviour across multiple channels and power more intelligent marketing by integrating customers’ data siloes in a single API service called Profile Cloud.

Founded in 2009, it now operates from offices in Stockholm, London, San Francisco and Mumbai and serves customers including 3 Mobile, Tele2 and Dansk Supermarked.

The company built its core Profile Cloud on the highly resilient open source Riak KV database from the offset, so when it launched in summer 2014 Innometrics was able to serve a forty-fold increase in traffic over the course of the year and rapidly grow its business by delivering consistent and reliable service.

“Our customers have lots of data that they can utilise to engage with their own customers better, but it is heavily siloed. We help aggregate it, providing a clearer, more individual picture of each consumer’s multi-channel journey with the brand” said Mikael Hedberg, Product Manager of Innometrics. “However, this process would not be possible on such a scale without a robust, cost-effective database such as Riak KV. Being able to rely on Basho support has been instrumental to our success, and when combined with Riak’s clustered and masterless architecture our developers have been able to focus on delivering value and rolling out new functionality rather than maintaining database servers.”

Innometrics Profile Cloud integrates a vast variety of third party systems for its customers, including email and SMS, websites or apps. This allows companies to optimise their marketing strategies to target offers and advertisements to those likely to be the most receptive within their customer database. Further to this, businesses can minimise unwanted marketing efforts with more accurate analysis of customers’ behaviour, by for example, not inadvertently pushing products upon those who have already purchased them through another channel. The results are an optimised marketing strategy that both maximises sales and inspires greater consumer trust and positive engagement with the brand.

For Innometrics, its greatest strength, and biggest challenge is getting siloed data to its customers in real time. For this mission critical task Innometrics uses Riak KV. Innometrics cannot afford for its API to fail or respond slowly because third parties depend on its ability to ingest and serve vast amounts of data in real-time. Riak provides the fast random reads it needs to avoid lag and ensure optimum uptime.

Emmanuel Marchal, ‎Managing Director EMEA, Basho commented: “Basho is privileged to work with pioneering companies solving the problems others can’t, and connecting the dots of omni-channel marketing is a very pressing need for many companies. Innometrics had the foresight to build on Riak so they could scale while being confident in their operations, and we look forward to hearing more as they establish a new ecosystem in the API economy.”

Source: Basho Technologies

related articles:

popular articles:

Thumbnail-Photo: In-store farming: growing parsley inside the supermarket...
26.06.2020   #sustainability #in-store marketing

In-store farming: growing parsley inside the supermarket

Purchasing locally grown products

One aspect of globalization means that it’s possible for consumers to buy products from anywhere on Earth. That’s also why a head of lettuce may have traveled more miles from the place it was grown to the supermarket than some salad ...

Thumbnail-Photo: Video marketing in times of Corona
09.07.2020   #digital marketing #online marketing

Video marketing in times of Corona

The potential of video content for retailers

The spread of the coronavirus has had a particularly severe impact on the stationary retail industry. Many companies are now increasingly focusing on their online presence to cushion declining in-store sales and to virtually stay in touch with their ...

Thumbnail-Photo: Custom-tailored: new in-store safe shopping journey solution...
13.05.2020   #consulting #brick and mortar retail

Custom-tailored: new in-store safe shopping journey solution

Suitsupply reinvents retail experience including virtual pre-shopping

Suitsupply, the global men's tailoring brand built on radically personal customer experiences, launches new retail journey as stores reopen. The upside of being global, and the staggered timelines of the outbreaks around the world, is the ...

Thumbnail-Photo: A return to core competencies: visual merchandising and customer service...
04.05.2020   #brick and mortar retail #services

A return to core competencies: visual merchandising and customer service

Showrooming with samples in brick-and-mortar retail

Brick-and-mortar stores are facing tremendous pressure: competition, pricing pressure, shifting consumer habits. Is setting up your own online store the answer? Unfortunately, it’s not that simple. ...

Thumbnail-Photo: The importance of effective complaint management...
12.08.2020   #customer satisfaction #customer relationship management

The importance of effective complaint management

A strategic and cross-channel approach to handling negative customer experiences

Customers are more demanding than ever, while brand loyalty is declining. Even a couple of negative experiences can alienate consumers and erode loyalty. Shoppers increasingly share bad reviews and complaints on public communication channels for ...

Thumbnail-Photo: Event: E-commerce Berlin Expo 2021
28.08.2020   #online trading #e-commerce

Event: E-commerce Berlin Expo 2021

E-commerce Berlin Expo is the biggest pure-play e-commerce event in the (tech) capital city of Germany. Over 9,000 visitors and 200 exhibitors are expected every year.

E-commerce Expo views itself as a community and a meeting point for all major decision-makers in the e-commerce sector. We bring together leaders in the e-commerce industry to offer online sellers and retailers the opportunity to develop their ...

Thumbnail-Photo: Grocery consumers increasingly anxious about rising food prices...
31.08.2020   #customer satisfaction #customer analysis

Grocery consumers increasingly anxious about rising food prices

U.S. had the largest increase of any country in the dunnhumby Worry Index, corresponding to strong uptick in U.S. COVID-19 cases

dunnhumby, the global leader in customer data science, today released findings from a multi-phased, worldwide study of the impact of COVID-19 on customer attitudes and behavior. The dunnhumby Consumer Pulse Survey found that the U.S. ...

Thumbnail-Photo: Coronavirus: most Americans now using face masks...
15.05.2020   #brick and mortar retail #coronavirus

Coronavirus: most Americans now using face masks

New nationwide survey from Fast

A new nationwide survey from Fast shows that the vast majority of Americans – 88 percent – are now using face masks, but 19% want to personally receive a COVID-19 vaccine before they feel safe shopping in stores again, while another 29 ...

Thumbnail-Photo: Which businesses should be open?
17.06.2020   #brick and mortar retail #coronavirus

Which businesses should be open?

MIT study looks at tradeoffs between economic value and public health, across different types of retail

Banks and bookstores. Gyms and juice bars. Dental offices and department stores. The Covid-19 crisis has shuttered some kinds of businesses, while others have stayed open. But which places represent the best and worst tradeoffs, in terms of the ...

Thumbnail-Photo: Virtual pop-up stores
29.06.2020   #virtual reality #pop-up store

Virtual pop-up stores

Here today, change Up tomorrow

They spring up like mushrooms, only to vanish again shortly thereafter – pop-up stores are trendy and now they also increasingly “pop up” online. We spoke with Mohamed Haouache, CEO and Founder of Storefront, about the magical ...

Supplier

POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen