News • 22.05.2018

eobuwie.pl brings digital fluidity to physical retail

"Blending the convenience of online shopping with the fast fulfilment of brick-and-mortar retail"

store insights eobuwie.pl; copyright: Dalziel & Pow...
Source: Dalziel & Pow

eobuwie.pl is striding forward with its new, sector-defining store concept, designed by Dalziel & Pow, which positions the Polish brand as the ‘next big thing’ in footwear retail.

The concept is a direct response to the changing face of retail, and unlike many other brands, eobuwie.pl has adopted a customer-centric approach – behaving truly innovatively and expansively.

Building on its dominance in e-commerce, eobuwie.pl’s new proposition seamlessly blends the digital and physical on the high street for an exciting, easy-to-shop alternative to traditional footwear stores.  With this digitally enabled store environment, eobuwie.pl aims to expand its appeal beyond the established online audience.

store insights eobuwie.pl; copyright: Dalziel & Pow...
Source: Dalziel & Pow

eobuwie.pl is owned by CCC S.A the largest footwear retail company in Central Europe and the largest footwear manufacturer in Europe. Dalziel & Pow recently created CCC’s new own-brand concept stores, which help customers browse an abundance of styles in an easy-to-shop self-service mode. Customers have almost the entirety of the brand’s stock at their fingertips.

store insights eobuwie.pl; copyright: Dalziel & Pow...
Source: Dalziel & Pow

eobuwie.pl’s physical debut has a completely different purchase journey, the store has no physical product on the shop floor and is supported by a vast stockroom for a free-flowing experience mirroring its online service.

store insights eobuwie.pl; copyright: Dalziel & Pow...
Source: Dalziel & Pow

A pair of digital screens flank the open entrance to attract passing shoppers and the arrival zone is designed for quick transactions and purchases, with high stools and interactive touchscreen tablets on which customers can search and order.

For customers seeking a slower journey, the heart of the store is designed for browsing and trying on shoes. This space has a warmer, more intimate feel with an industrial-style framework and fluted glass to bring privacy, and a lowered ceiling.

store insights eobuwie.pl; copyright: Dalziel & Pow...
Source: Dalziel & Pow

Continuous eye-level screens create an immersive thread around the entire store and play rolling content that showcases eobuwie.pl’s wide selection of footwear – some 450 brands and 40,000 styles. The content is also played on two large screens beside the cash desks. These digital displays replace traditional VM, delivering a sleek, minimal store environment that emphasises the unique, seamless customer journey.

store insights eobuwie.pl; copyright: Dalziel & Pow...
Source: Dalziel & Pow

From the back of the store there’s a view into the stockroom which houses 110,000 shoe boxes, showcasing the vast range of brands and products available to the customer. Boxes slide from the stockroom down through the racking behind the cash desks, creating an element of retail theatre.

store insights eobuwie.pl; copyright: Dalziel & Pow...
Source: Dalziel & Pow

David Dalziel, Creative Director at Dalziel & Pow, said: “This ambitious and challenging concept blends the convenience of online shopping with the fast fulfilment of bricks-and-mortar, setting a new standard for high street footwear retailing. It feels like a success already with queues to use the 45 digital terminals at busy times. Further plans are already underway to roll this out in the near future.”

store insights eobuwie.pl; copyright: Dalziel & Pow...
Source: Dalziel & Pow
Source: Dalziel & Pow

related articles:

popular articles:

Thumbnail-Photo: What shop design can look like: LaBo
30.04.2020   #shopfitting #shop decoration

What shop design can look like: LaBo

A little bit of paradise in the heart of Barcelona

Anyone who enters this shoe store right in the Old Town of Barcelona with its population of 5.5 million is instantly transported into another world. The store’s two small sales rooms let customers dream about the perfect summer vacation ...

Thumbnail-Photo: Social hub for urban lifestyles and retail experience...
01.07.2020   #lighting concepts #design

Social hub for urban lifestyles and retail experience

A piazza for the modern era: Grand Gateway 66 in Shanghai

Elena Galli Giallini Ltd. (EGGL) unveiled the rejuvenated North building of the Grand Gateway 66 retail complex (GG66), located in Shanghai’s bustling commercial, cultural, and historic zone of Xijiahui. Comprised of two distinct buildings of ...

Thumbnail-Photo: What shop design can look like: Natura
14.05.2020   #brick and mortar retail #shopfitting

What shop design can look like: Natura

Light up the world with a smile

Pink flamingos adorn the walls in the entrance area of Natura in Barcelona. The name reflects the essence of the store: the sales floor features natural colors, wooden design elements, greenery walls, and warm light. ...

Thumbnail-Photo: Indoor-grown greens across Albertsons’ California stores...
18.08.2020   #in-store marketing #food retail

Indoor-grown greens across Albertsons’ California stores

Collaboration between Albertsons Companies and Plenty will eventually expand to more than 430 locations

Albertsons Companies (ABS), Inc. and vertical-farming company Plenty Unlimited Inc. announced an agreement that plans to provide shoppers in more than 430 stores across California with Plenty’s fresh and flavorful produce.Plenty’s ...

Thumbnail-Photo: Product stories via omnichannel
20.08.2020   #POS marketing #shop design

Product stories via omnichannel

Foot Locker celebrates youth and sneaker culture in Singapore with new store opening

Foot Locker, Inc. has opened its largest store in Singapore. Located in Orchard Gateway @Emerald, the five-story space with retail over three-levels delivers an engaging retail experience, combining premium product and elevated in-store ...

Thumbnail-Photo: A K11 Cinema under the wave of “Design + New Retail”...
17.07.2020   #shop design #shoppingcenter

A K11 Cinema under the wave of “Design + New Retail”

Hong Kong’s first brick-and-mortar MOOV pop-up store

"New retail" has been a hot term in recent years. It is a business concept and simultaneously, a new way of living. As the concept of "new retail" evolves, traditional recreational locations such as movie theaters are also ...