Fontainbleau Las Vegas reveals innovative retail experience
Luxury Las Vegas Strip destination plans for immersive shopping
Fontainebleau Development, a designer, builder, owner, and operator of premier hospitality, commercial, retail, and luxury properties, is revealing the first details for the new luxury retail experience to debut within Fontainebleau Las Vegas, the company's highly anticipated luxury resort destination on the Las Vegas Strip.
As momentum builds toward a winter of 2023 opening, after almost 70 years since the company's founding, Fontainebleau Development is embracing the property's unique integrated design to create a shopping district that will span 90,000 square feet and feature approximately 35 luxury retail concepts across two levels.
"Fontainebleau Las Vegas' unique vertical design gives us great creative flexibility when it comes to our retail space," says Fontainebleau Development President Brett Mufson. "We're incorporating other elements of the Fontainebleau brand into our space, making for a seamless guest experience and generating unprecedented exposure and foot traffic for our retail partners."
Unlike traditional separate retail destinations, the Fontainebleau Las Vegas resort shopping district is conveniently connected and highly visible from the larger resort ecosystem, as every space will be designed with accessibility top of mind – neighboring, either adjacent or above, Fontainebleau's 173,000-square-foot casino, dining experiences, and other offerings.
"All facets of the resort have been thoughtfully considered with chic, sophisticated, and elegant architectural design and elements that echo the DNA of our brand," says Fontainebleau Development President Brett Mufson. "By blending different programmatic elements throughout Fontainebleau Las Vegas, rather than keeping them separate, window shopping and billboarding take on a whole new meaning, as our retail partners will capture more business organically while keeping guests connected to the overall experience."
Mufson added, "We're excited to have construction underway as the first new luxury hotel to be built in Las Vegas in nearly 15 years."
Fontainebleau Development Chairman and Chief Executive Officer Jeffrey Soffer first began development of Fontainebleau Las Vegas in 2005. The vision is to establish a new level of modern-day luxury for the guest, continuing a tradition of collaboration with world-class designers that originated with Morris Lapidus at the Fontainebleau Miami property.
Renowned branding and design visionary Peter Arnell, leads Fontainebleau's property-wide branding and design, alongside some of the world's most celebrated and experienced designers to develop unique destinations throughout the resort that reflect the brand's essence and design ethos. These partnerships include NYC-based Rockwell Group, with their long history of groundbreaking stage, retail and hospitality design; London-based David Collins Studio, whose talented designers continue to reinvent the next generation of retail experience and culture; as well as a host of other premier architects and designers.
channels: retail, shop design, customer experience, design, brand management, shop concepts, shop illumination