Company News • 09.02.2011

Fresh Look Advisor raises the standards of sales advice at fresh counters

The METTLER TOLEDO Fresh Look Advisor  provides customers with delicious...
The METTLER TOLEDO Fresh Look Advisor provides customers with delicious recipes at the fresh-food counter.

Better advice, pure and simple! The METTLER TOLEDO Fresh Look Advisor, which will be presented for the first time at EuroShop (26 February until 2 March – Hall 6, Stand E75), enables food retailers to significantly improve the level of customer service and advice available at their fresh-food counters.

Sales staff face the not inconsiderable challenge of being able to provide professional advice about a wide range of fresh products. What should their response be if a customer suddenly asks about histamines in cheese or casein and shellfish in the coleslaw, or if a shopper wants to know whether those tasty-looking meat skewers contain any pork meat or lard?

With retailers under growing pressure to differentiate from their competitors, retail assortments are becoming increasingly diverse, leading to consumers requiring more information about these new and interesting products. As a result, it is not only temporary and part-time employees who may struggle to provide quick, competent answers to shoppers’ questions about food allergies, nutritional information or other such issues – even experienced staff can be confounded by a customer enquiring about vegan cheese. Is there such a thing? Do we stock it?


The right answer to every question!
Fresh Look Advisor puts all the answers at the fresh-counter employee’s fingertips. At the simple touch of a key on the METTLER TOLEDO touchscreen scales, staff can access detailed information about each product directly from the retailer’s ERP system, including nutritional values, recipes and allergens, which is then displayed in a separate window on the scales’ employee-facing touchscreen.

For fresh-counter staff members, this application represents, figuratively speaking, an invisible assistant who provides ‘prompts’ which help them to offer customers appropriate, professional advice. “This is particularly beneficial to new employees and part-time workers, who are soon able to provide advice with confidence”, confirms Julia Obstfelder, METTLER TOLEDO Head of Marketing Retail Region Central Europe. “As they are using the application, employees pick up useful information about the retail assortment as they go along, which automatically increases their product knowledge. Before long, employees have got the answers to questions they hear more frequently off pat.” Hence, the Fresh Look Advisor eliminates the need to swot up on the product range in the ‘old-fashioned’ way.

Upselling Generator for extra sales and more profit
Not only does it contribute to a better level of customer service and advice at the fresh-food counter, Fresh Look Advisor is also the ideal tool for the targeted stimulation of cross-selling activities. Whether promoting salads to accompany meat skewers, spinach alongside salmon fillets or that delicious seedy bread from the in-store bakery with the ham specialties – the Fresh Look Advisor has an overview of the entire retail assortment and uses its insights to make successful cross-selling recommendations. “Using our Upselling Generator, the retailer can display relevant, PLU-based cross-selling suggestions on the customer-facing screen of the scales or, if preferred, can call up recommendations from a database of information and integrate them into the sales conversation”, explains Markus Dohl, Product Manager Applications at METTLER TOLEDO. “The retailer can either establish exclusive cross-selling links, i.e. sauce A is connected to meat B, or he can take a broader approach such as, for example, by displaying a relevant recipe tip – naturally including detailed brand and product suggestions from the retailer’s own assortment – which the sales assistant can directly print out for the customer on a small stand-alone printer located at the fresh counter.”

EuroShop 2011 marks the first time that METTLER TOLEDO will demonstrate the Fresh Look Advisor to trade-show visitors in live operation and in combination with Fresh Look Promoter, METTLER TOLEDO’s web-based application for visual sales promotions at fresh-food counters.
 

Supplier
Logo: Mettler-Toledo GmbH

Mettler-Toledo GmbH

Ockerweg 3
35396 Gießen
Germany

related articles:

popular articles:

Thumbnail-Photo: What shop design can look like: Natura
14.05.2020   #brick and mortar retail #shopfitting

What shop design can look like: Natura

Light up the world with a smile

Pink flamingos adorn the walls in the entrance area of Natura in Barcelona. The name reflects the essence of the store: the sales floor features natural colors, wooden design elements, greenery walls, and warm light. ...

Thumbnail-Photo: What shop design can look like: LaBo
30.04.2020   #shopfitting #shop decoration

What shop design can look like: LaBo

A little bit of paradise in the heart of Barcelona

Anyone who enters this shoe store right in the Old Town of Barcelona with its population of 5.5 million is instantly transported into another world. The store’s two small sales rooms let customers dream about the perfect summer vacation ...

Thumbnail-Photo: Indoor-grown greens across Albertsons’ California stores...
18.08.2020   #in-store marketing #food retail

Indoor-grown greens across Albertsons’ California stores

Collaboration between Albertsons Companies and Plenty will eventually expand to more than 430 locations

Albertsons Companies (ABS), Inc. and vertical-farming company Plenty Unlimited Inc. announced an agreement that plans to provide shoppers in more than 430 stores across California with Plenty’s fresh and flavorful produce.Plenty’s ...

Thumbnail-Photo: Product stories via omnichannel
20.08.2020   #POS marketing #shop design

Product stories via omnichannel

Foot Locker celebrates youth and sneaker culture in Singapore with new store opening

Foot Locker, Inc. has opened its largest store in Singapore. Located in Orchard Gateway @Emerald, the five-story space with retail over three-levels delivers an engaging retail experience, combining premium product and elevated in-store ...

Thumbnail-Photo: A K11 Cinema under the wave of “Design + New Retail”...
17.07.2020   #shop design #shoppingcenter

A K11 Cinema under the wave of “Design + New Retail”

Hong Kong’s first brick-and-mortar MOOV pop-up store

"New retail" has been a hot term in recent years. It is a business concept and simultaneously, a new way of living. As the concept of "new retail" evolves, traditional recreational locations such as movie theaters are also ...

Thumbnail-Photo: Social hub for urban lifestyles and retail experience...
01.07.2020   #lighting concepts #design

Social hub for urban lifestyles and retail experience

A piazza for the modern era: Grand Gateway 66 in Shanghai

Elena Galli Giallini Ltd. (EGGL) unveiled the rejuvenated North building of the Grand Gateway 66 retail complex (GG66), located in Shanghai’s bustling commercial, cultural, and historic zone of Xijiahui. Comprised of two distinct buildings of ...