Study challenges view of social media marketing as only short-term effective
Meeting point for all major decision-makers in the e-commerce sector
E-commerce Berlin Expo is the biggest pure-play e-commerce event in the (tech) capital city of Germany. Over 9,000 visitors and 200 exhibitors are expected every year.
Whole Foods Market launches “Home Ec 365” with modernized lessons in #adulting
How retailers can build trust and foster customer loyalty
The potential of video content for retailers
With the web-based application ViDGREETS, online shoppers can record personal messages and send them together with their purchase.
Chatbots and AI virtual assistants automate customer service
Video interview with Yusuf Sahin, sales consultant at Derwid
If you want to rank internationally, you must make SEO (search engine optimization) an integral part of your e-commerce project management right from the start – and this applies to both the launch and relaunch of a new store. Poor SEO ...
Customers of leading direct-to-consumer (DTC) brands in sectors such as fashion and beauty say reviews (76 percent), discounts (70 percent) and photos (61 percent) are among the top factors that make it easier for them to make purchase decisions ...
To ensure that our online experience is closely tailored to our interests and preferences, algorithms collect our personal data and analyze our online behavior. The data collected are used to infer sensitive information and to shape our digital ...
The e-Commerce Day - made by real.de, offers online retailers, manufacturers and interested parties the opportunity to learn about the latest trends, the latest developments and interesting features in e-commerce and to exchange information with ...
Online stores need great product descriptions and powerful product images to be successful. After all, this information must be able to substitute the first-hand experience online surfers would get if they visited a physical store. That’s why ...
"Mrs. Müller, may I borrow some flour from you?" The online platform nebenan.de has accommodated requests like this one and others among neighbors for some time now. Neighbors can also post in the “for free” section or ...
Every business needs a marketing strategy. Without one, it’s difficult to target your message to customers about how you can support their business needs and goals. ...
What promotional content convinces in the moment of the purchase decision? 51 percent of online shoppers are convinced by videos. In general, 92 percent of the respondents of a representative survey (Source: inRiver) states that these and other ...
It is important for retailers to have the right sales-promoting content for each customer. That exact content traders will receive with the industry-wide loadbee platform for retailers and manufacturers from B2C and B2B from their suppliers directly ...
We from iXtenso were visiting DMEXCO 2019 and looked around for the latest opportunities and technologies for marketers. We asked some companies what makes their solution unique – here are some answers. ...
You are wrong if you think it’s mostly young people who spend time online. Older adults are also increasingly embracing online shopping with enthusiasm.In this interview, Spencer Hinzen, Director of Sales, Central Region, Ruckus Networks, ...
Roman Rochel, Head of European Growth at Shopify analyzes the global retailing market and reveals: “More and more merchants sell online, yet they do not have a strong technology background to properly analyze and understand customer behavior. ...
A lengthy order, a faulty delivery, an unsatisfactory customer service - all this is quickly evaluated and spread on the Internet and can have negative consequences for the retailer. We talked to Alexander De Ruiter from OBI4wan about the tasks ...
Ebay or Amazon, Zalando or Otto? Retailers have many options when it comes to an online marketplace where they can sell their merchandise. Success for retailers hinges on making good choices.Dr. Kai Hudetz, CEO of the IFH Cologne, gives tips on what ...
There is one fundamental difference between online and brick-and-mortar stores: Customers cannot touch, smell or try out the products. Essentially, the eyes decide whether something is ordered or not.That’s why product images and descriptions ...
Product photography is essential to the success of any online store. Unable to provide haptic feedback, retailers are tasked with inspiring their customers to buy. This can be an expensive endeavor in the long run. Digitally created renderings of ...
Certificates for online stores are a dime a dozen. Many store owners find it difficult to keep track of all of them. Having said that, customers prefer to shop on websites that have been approved by experts. Yet how valuable are these certificates, ...
DMEXCO in Cologne is probably one of the most exciting trade fairs covering topics such as digitization, marketing and trends in (online) retail. Whether national or international, each visitor was treated to something exciting, following this ...
The US retail industry will continue to dominate the digital ad business this year. Retailers will spend 23.50 billion dollars on digital ads, up 18.7 percent over last year, representing nearly 22 percent of US digital ad ...
"Thank you for your purchase!" Statements like these make customers happy - and their minds more open and receptive to new ideas according to a study by web store optimizer Rokt. Special emphasis is put on the moment right after a ...
More than ever, today’s interior design industry has a tough time to attract customers to stores. In this interview, Sven-Hendrik Timmermann, Chief Digital Officer at JAB Josef Anstoetz KG, explains how the textile and fabric outfitter uses ...
Boostcom, the globally leading “proptech” provider for shopping centres, has delivered world leading digital positions for its shopping centre customers. One example is the Norwegian shopping centre Down Town, owned by Citycon. The ...
hybris has announced the findings of an October 2015 commissioned study conducted by Forrester Consulting on behalf of hybris titled “The Contextual Marketing Imperative: the evolution of personalization from push messaging to one-to-one ...
Natural Insight, a leader in enterprise cloud applications for retail merchandising and field marketing announced today that Footprint Retail Services, America’s premier provider of retail merchandising, installation and remodel services, has ...
The Internet of Things (IoT) is rapidly interlacing with every business and consumer product. The success of IoT enables and is dependent on strong customer service and support. IoT can create a strong return on investment (ROI) by ...
Leading U.S. technology company, TouchSuite, has announced that its most cutting edge point of sale solution, The Firefly, is now equipped with an automated one step design-to-delivery marketing tool that allows its users to automatically send ...
Research and Markets has announced the addition of the "An Insight into the US Mobile Advertising Market" report to their offering. This report insight presents an overview of the existing environment as well as future ...
Animoto, an online video creation application, reported new survey results that detail the continuing evolution and growth of video marketing. The "Animoto Online and Social Video Marketing Study" surveyed 1,051 U.S. consumers and ...
More than a concrete set of developments, the first quarter of 2015 has been more the continuation of the basic structures laid down over past quarters and a pointer towards the key strategic directions to be expected from Carrefour in 2015. On ...
Criteo has released its 2015 eCommerce Industry Outlook report, which highlights key trends that will have a significant impact on the industry over the course of the year. The report helps advertisers stay ahead of the curve and adjust ...
Retailers have called on the Government and police to take e-crime more seriously as a new survey showed the problem costs UK firms £205.4m a year. The figure includes £77.3m in losses in 2011-12 from fraud itself, £111.6m ...
People love tradition since it reflects reliable, well known experiences and memories. But sometimes, this becomes an obstacle when people are confronted with new things. The more complex these new things are the more people tend to think and judge ...
The latest forecast figures from GfK Digital World, produced in partnership with Consumer Electronics Association (CEA), reveal global spending on consumer technology devices will surpass $1 trillion in 2012 for the first time, increasing by 5% over ...
Founded in 1886, Hunkemöller is one of the largest lingerie chains in Europe. The Dutch company employs more than 2.600 people and runs more than 450 shops in 15 countries. Hunkemöller has been active on the internet since 2001 and launched its ...
Category management is an essential field of research for Professor Hendrik Schröder. Since 1996, he holds a Chair at the University of Duisburg-Essen. He does not think much of trendy terms such as omni-channel marketing. Customers have always ...
68.454 runners started for the J.P. Morgan Corporate Challenge in Frankfurt on June 2011. For the eighth time Münch+ Münch took part in the footrace and provided a strong team of 30 participants. The good-humoured fans spurred the runners from the ...
André Reif, born in 1978, founded MyMobai in 2008 together with his schoolmate André Richter. The company with locations in Leipzig and Dresden develops business models and applications for mobile devices. By now, MyMobai sees itself as the German ...
Technologies change communication - but never have these changes been as dramatic as today. Communication is web based, printed, digital, mobile, interactive. People are "twittering" and "blogging"; companies stage webinars, produce podcasts, shoot ...
The great amount of reports, articles, product information and interviews needs a new stage: A year after the launch of the retail online journal iXtenso.com it is time for a relaunch. Therefore, the website is now being presented in a new outfit ...
Management Forum der Verlagsgruppe Handelsblatt GmbH
