online marketing

Thumbnail-Photo: IAW Köln
16.02.2023   #online trading #e-commerce

IAW Köln

28.02.2023 - 02.03.2023 | Cologne, Germany

A window on the trade for the top buyers from Germany and EuropeThe IAW is the place where buyers can get together among themselves because the International Trade Fair for Retail Promotions and Imports is organized exclusively for trade ...

Thumbnail-Photo: E-commerce: Success with digital specialty shops?...
16.01.2023   #online trading #e-commerce

E-commerce: Success with digital specialty shops?

Three small retailers show how they celebrate online success with unusual products

In the German retail sector, digitization has never arrived across the board. Many smaller retailers in particular still do not have an online shop. On the other hand, there are retailers who show how to gain a foothold in online trading – ...

Thumbnail-Photo: Werbemittelmesse München
15.01.2023   #event #marketing

Werbemittelmesse München

19.01.2023 | Munich, Germany

On 19.01.2023 the first advertising fair of the year startsService, variety & sustainability. The Werbemittelmesse München has been convincing visitors for 25 years and has been providing the basis for the best deals between manufacturers, ...

Thumbnail-Photo: Virtual gear for new realities
07.12.2022   #omnichannel #customer experience

Virtual gear for new realities

adidas Originals launches inaugural NFT wearables collection

adidas Originals unveils a limited collection of blockchain-based virtual wearables, released as non-fungible tokens (NFTs). Representing the brand’s first NFT collection of wearables, which is a new, interoperable product category adidas ...

Thumbnail-Photo: Bolt launches virtual shopping assistant
28.10.2022   #online trading #e-commerce

Bolt launches virtual shopping assistant

New assistant powers convenient experiences for shoppers and drives higher account registrations, more logged-in shoppers, and conversion for retailers

Bolt, a checkout technology company, today announced the launch of its latest product, Bolt Shopper Assistant, the first virtual shopping assistant of its kind – enabling retailers to turn anonymous guest shoppers into account-holding ...

Thumbnail-Photo: How to win the Amazon algorithm
20.10.2022   #online trading #event

How to win the Amazon algorithm

Salsify webinar on 27th October 2022

Amazon’s data shows that 70 percent of Amazon customers never click past the first page of search results. But how can your brand’s products reach - and stay on - the first page of search results? Product content is a main component ...

Thumbnail-Photo: Walmart Connect announces innovation partner program...
07.10.2022   #online trading #e-commerce

Walmart Connect announces innovation partner program

Strategic partnerships with TikTok, Snapchat, Firework, TalkShopLive and Roku

Consumers who turned to online shopping during the pandemic have chosen to stay there, with those returning to in-store relying on online research to guide their decisions. Consumers realized the importance of “connection” and were ...

Thumbnail-Photo: Wiha Tools USA adopts new Salsify connector to Amazon A+ API...
21.09.2022   #online trading #e-commerce

Wiha Tools USA adopts new Salsify connector to Amazon A+ API

Salsify customer using new connection published over 400% more enhanced content to Amazon

Salsify, the commerce experience management (CommerceXM) platform empowering brand manufacturers, distributors, and retailers to win on the digital shelf, announced that Wiha Tools USA is using the new Salsify Enhanced Content connection to the ...

Thumbnail-Photo: The end of the cookie era?
19.09.2022   #online trading #e-commerce

The end of the cookie era?

More and more companies are abandoning the collection of cookies. The reasons are as varied as the possible alternatives

They have been at the heart of online marketing for years and are one of the most important sources of information for many companies when it comes to customers' habits and preferences – cookies. But the era of cookies is coming to an end. ...

Thumbnail-Photo: White Label World Expo 2022 in Frankfurt
05.09.2022   #online trading #e-commerce

White Label World Expo 2022 in Frankfurt

12th & 13th of October: Europe’s leading online retail sourcing show

The White Label World Expo Frankfurt is right around the corner and as you already know, we are partnered with them this year! Join us at Europe’s leading online retail sourcing show on the 12th and 13th of October at the Messe in Frankfurt ...

Thumbnail-Photo: Gamification in retail: turning shopping into a game...
22.08.2022   #Tech in Retail #app

Gamification in retail: turning shopping into a game

Games and gamification can sound a little bit childish, but major enterprises love gamification as much as users love games

With the retention and engagement crises arise, the retail industry is looking for a remedy. Customer experience has become an important factor for success in retailing. Gamification appears to be a go-to tactic to enhance sales, brand awareness, ...

Thumbnail-Photo: #DWMF Europe for top-level digital marketing insights...
09.08.2022   #event #digital marketing

#DWMF Europe for top-level digital marketing insights

DMWF Europe at the RAI in Amsterdam on 21-22 November

DMWF Europe returns to the RAI, Amsterdam on 21-22 November, for a must-see hybrid conference and exhibition bringing together the brightest minds in digital marketing. It’s three days of top-level strategic content, digital marketing ...

Thumbnail-Photo: #DMWF returns to North America for a must-see hybrid conference and...
04.08.2022   #event #digital marketing

#DMWF returns to North America for a must-see hybrid conference and exhibition

Bringing together the brightest minds in digital marketing

With a new location for 2022, Digital Marketing World Forum (DMWF) will be taking over the Santa Clara Convention Center, California, on 5-6 October 2022; for two days of top-level strategic content and digital marketing insights, networking, and ...

Thumbnail-Photo: White Label World Expo Frankfurt 2022
03.08.2022   #online trading #e-commerce

White Label World Expo Frankfurt 2022

12th & 13th of October 2022 @ Messe in Frankfurt, Germany

The White Label World Expo Frankfurt is nearing, and we are so excited to be partnered with them this year for a much anticipated, in-person event, it’s going to be buzzing! We can’t wait to see you there! Secure your FREE ticket, get ...

Thumbnail-Photo: Increase sales rank thanks to product information...
12.05.2022   #online trading #Tech in Retail

Increase sales rank thanks to product information

How improving product pages helps brands thrive on Amazon

Salsify's recent report "The Content Advantage: How Improvements to the Product Page Help Brands Succeed on Amazon", analysed over 14,000 products across all major product categories in the U.K., France and Germany, outlining the most ...

Thumbnail-Photo: Virtual try-on with AR in e-commerce
28.04.2022   #online trading #e-commerce

Virtual try-on with AR in e-commerce

Enhanced and personalized online shopping through augmented reality

It has become standard practice for customers to find product descriptions as well as images or videos for illustration purposes when shopping online. But just because consumers can see a front view or estimate the size with the help of a tape ...

Thumbnail-Photo: Lowes reimagines DIY learning and shopping experiences...
08.03.2022   #digital marketing #online marketing

Lowe's reimagines DIY learning and shopping experiences

Launch of shoppable learning platform DIY-U with in-store workshops and livestreams

Homeowners continue to invest in home improvement, and with millennials driving homeownership rates, there's a new generation of DIYers seeking a transformation in how-to learning and experiences. To engage this new wave of home improvers, ...

Thumbnail-Photo: Bricks beat Clicks on Google as Walmart, Nordstrom and BestBuy make...
11.02.2022   #online trading #e-commerce

'Bricks beat Clicks' on Google as Walmart, Nordstrom and BestBuy make search visibility gains

Brick-and-mortar retailers dominate Searchmetrics’ top 10 eCommerce winners

Traditional big box retailers and department store brands with brick-and-mortar locations dominate the list of top ten eCommerce websites with the biggest gains in google.com search performance in 2021, new research finds.While apple.com enjoyed the ...

Thumbnail-Photo: Perfect Corp. unveils new beauty technology
29.11.2021   #Tech in Retail #digital marketing

Perfect Corp. unveils new beauty technology

AI-based solution for online manicure experiences

Perfect Corp., has announced the launch of its state-of-the-art AI-powered AR Virtual Try-On for Nails solution. The unique digital manicure experience revolutionizes the nail polish and nail art shopping journey by providing beauty shoppers with a ...

Thumbnail-Photo: Pinterest and social commerce: In love, pinned, bought...
29.11.2021   #online trading #e-commerce

Pinterest and social commerce: In love, pinned, bought

From visual search to visual shopping engine

Founded in 2010, the Pinterest platform is all about discovery - from creative arts and crafts instructions to recipes, interior design ideas and now even actual products. This makes the online network an ideal platform for retailers, not only to ...

Thumbnail-Photo: Online Retailer Conference & Expo 2022
12.10.2021   #online trading #e-commerce

Online Retailer Conference & Expo 2022

20.07.-21.07.2022 | Sydney

Online Retailer Conference & Expo is the #1 meeting destination for the ecommerce industry to access the relevant strategic insights, solutions, technologies and connections that make a positive difference to your business - no matter what stage ...

Thumbnail-Photo: How Discovery Commerce is changing online shopping...
04.10.2021   #online trading #e-commerce

How Discovery Commerce is changing online shopping

New ways of addressing and attracting customers

When shopping online, people no longer tend to buy only products they have specifically searched for. Increasingly, they are also tempted to make spontaneous purchases online. The principle is called discovery commerce. "Shopping by ...

Thumbnail-Photo: The change exchange: Helping women find networks of support...
09.09.2021   #online marketing #social media

"The change exchange": Helping women find networks of support

T.J.Maxx and Mindy Kaling launch pen pal program

With change occurring at a fundamental level this past year, T.J.Maxx sought to understand how women were navigating unexpected changes, both big and small. A recent survey* by the brand's purpose-driven initiative -The Maxx You Project - ...

Thumbnail-Photo: Form, color and design in social media communication...
30.08.2021   #marketing #design

Form, color and design in social media communication

The most underestimated ingredients for more reach

For the majority of companies an appearance on Instagram, Facebook, TikTok and Co. is obligatory these days, social media seems to be a valuable communication tool for retailers. However, they should keep a few things in mind when ...

Thumbnail-Photo: An online fest of retail, tech, omnichannel and e-commerce trends...
07.06.2021   #e-commerce #event

An online fest of retail, tech, omnichannel and e-commerce trends

The very first edition of the E-commerce Berlin Virtual event - And what a debut it was!

The 26th and 27th of May 2021 marked a milestone in the world of e-commerce: the very first edition of the E-commerce Berlin Virtual event. And what a debut it was!EBV numbers speak for themselvesWe will let the numbers speak for themselves, ...

Thumbnail-Photo: E-commerce advertising industry benchmarks for 2021...
27.04.2021   #online trading #e-commerce

E-commerce advertising industry benchmarks for 2021

Sidecar report: Advertising benchmarks for Google, Facebook, Instagram, and Amazon

The global pandemic led to sweeping improvements in return on ad spend and reductions in cost per acquisition across primary ad platforms in 2020. That’s according to Sidecar’s 2021 Benchmarks Report, the company’s new retail ...

Thumbnail-Photo: Check the final agenda of the E-commerce Berlin Virtual 2021...
22.04.2021   #e-commerce #event

Check the final agenda of the E-commerce Berlin Virtual 2021

Today, we are announcing the full line-up of speakers and reminding the details of the conference.

E-commerce Berlin Virtual 2021 – one of the most anticipating e-commerce events in 2021 – takes place on May 26-27th 2021. This year's E-commerce Berlin - Virtual Edition powered by Lowell Group will take place completely online ...

Thumbnail-Photo: Say hello to E-commerce Berlin Virtual Edition!...
25.03.2021   #e-commerce #event

Say hello to E-commerce Berlin Virtual Edition!

Free virtual conference on May 26-27th 2021

The COVID-19 still has a significant impact on us all, which has led us to postpone E-commerce Berlin Expo 2021, and fill the gap with E-commerce Berlin - Virtual Edition.Based on participants' expectation we intend to keep the event onsite, so ...

Thumbnail-Photo: Three ways to make better use of mobile marketing...
08.03.2021   #online trading #e-commerce

Three ways to make better use of mobile marketing

Social media, mobile optimization, QR codes – practical rips for retailers

The pandemic has rapidly changed the way consumers interact with brands, with digital platforms becoming the sole way for browsing and purchasing goods and services in almost all sectors. This has resulted in a tremendous rise in the use of mobile, ...

Thumbnail-Photo: This is how retailers get their online business holiday-ready...
02.11.2020   #digital marketing #online marketing

This is how retailers get their online business holiday-ready

Checklist for supply chain optimization, SEO, and digital marketing

One thing is clear: in this pre-holiday period, many consumers will avoid the city centers and do their Christmas shopping online. That is why the big retail chains are already vying for consumers' attention. The small stores and local retailers ...

Thumbnail-Photo: Can social media campaigns drive long-term sales?...
13.10.2020   #marketing #online marketing

Can social media campaigns drive long-term sales?

Study challenges view of social media marketing as only short-term effective

Nepa announced the findings of a study using data from 1,660 retail campaigns in Sweden. The results show that campaigns on social media are – when done right – effective in driving long-term sales, challenging the prevailing perception ...

Thumbnail-Photo: Get your business ready for E-commerce Berlin Expo 2021!...
08.10.2020   #e-commerce #event

Get your business ready for E-commerce Berlin Expo 2021!

Meeting point for all major decision-makers in the e-commerce sector

E-commerce Berlin Expo is the biggest pure-play e-commerce event in the (tech) capital city of Germany. Over 9,000 visitors and 200 exhibitors are expected every year. E-commerce Expo views itself as a community and a meeting point for all ...

Thumbnail-Photo: Event: E-commerce Berlin Expo 2021
28.08.2020   #online trading #e-commerce

Event: E-commerce Berlin Expo 2021

E-commerce Berlin Expo is the biggest pure-play e-commerce event in the (tech) capital city of Germany. Over 9,000 visitors and 200 exhibitors are expected every year.

E-commerce Expo views itself as a community and a meeting point for all major decision-makers in the e-commerce sector. We bring together leaders in the e-commerce industry to offer online sellers and retailers the opportunity to develop their ...

Thumbnail-Photo: Inviting customers to learn new skills in virtual classes...
21.08.2020   #digital marketing #food retail

Inviting customers to learn new skills in virtual classes

Whole Foods Market launches “Home Ec 365” with modernized lessons in #adulting

Whole Foods Market launched Home Ec 365, a digital curriculum designed to modernize the fundamentals of home economics. Through a series of virtual classes, each with a contemporary take on mastering everyday home tasks and need-to-know life skills, ...

Thumbnail-Photo: 3 steps to personalisation in e-commerce
04.08.2020   #online trading #e-commerce

3 steps to personalisation in e-commerce

How retailers can build trust and foster customer loyalty

The COVID-19 pandemic has left a visible mark on the retail sector, and companies have had to find new ways to reach consumers effectively in a very short time. Many companies that had previously focused on stationary retail have expanded their ...

Thumbnail-Photo: Video marketing in times of Corona
09.07.2020   #digital marketing #online marketing

Video marketing in times of Corona

The potential of video content for retailers

The spread of the coronavirus has had a particularly severe impact on the stationary retail industry. Many companies are now increasingly focusing on their online presence to cushion declining in-store sales and to virtually stay in touch with their ...

Thumbnail-Photo: Love greetings from the online shop
17.04.2020   #online trading #digitization

"Love greetings" from the online shop

With the web-based application ViDGREETS, online shoppers can record personal messages and send them together with their purchase.

ViDGREETS – the name says it all. With this feature, customers in the online shop can quickly pack and send video greetings with their order. Retailers can also use it to send messages to their customers. In an interview, Marco van Eersel ...

Thumbnail-Photo: Our bot is happy to assist you
31.03.2020   #consulting #customer relationship management

Our bot is happy to assist you

Chatbots and AI virtual assistants automate customer service

Chatbots and virtual assistants – some think they are creepy, others consider them a part of daily life. Either way, they patiently answer frequently asked questions related to the opening hours of the nearest supermarket.By now, some ...

Thumbnail-Photo: 3D product configuration: individualization online and in real time...
24.03.2020   #online trading #online marketing

3D product configuration: individualization online and in real time

Video interview with Yusuf Sahin, sales consultant at Derwid

The more attractive the presentation of a product, the more likely customers are to decide to buy online.One way of doing this is 3D product configuration, in which all the data and options of a product flow into the background. This allows the user ...

Thumbnail-Photo: International SEO for e-commerce
12.03.2020   #online trading #e-commerce

International SEO for e-commerce

Product mix strategy proves to be the biggest challenge

If you want to rank internationally, you must make SEO (search engine optimization) an integral part of your e-commerce project management right from the start – and this applies to both the launch and relaunch of a new store. Poor SEO ...

Thumbnail-Photo: Reviews, discounts and photos most likely to drive online purchases...
04.03.2020   #online trading #e-commerce

Reviews, discounts and photos most likely to drive online purchases

Study analyzes the digital customer experience delivered by 50 leading direct-to-consumer brands in categories such as fashion and beauty

Customers of leading direct-to-consumer (DTC) brands in sectors such as fashion and beauty say reviews (76 percent), discounts (70 percent) and photos (61 percent) are among the top factors that make it easier for them to make purchase decisions ...

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