News • 28.10.2022

Bolt launches virtual shopping assistant

New assistant powers convenient experiences for shoppers and drives higher account registrations, more logged-in shoppers, and conversion for retailers

Bolt, a checkout technology company, today announced the launch of its latest product, Bolt Shopper Assistant, the first virtual shopping assistant of its kind – enabling retailers to turn anonymous guest shoppers into account-holding customers, providing a faster login for returning shoppers, and increasing conversion with personalized shopping experiences.

A picture from an online store showing a person jogging...
Source: Bolt

Digital retailers often use countless pop-up functions designed to prompt first-time shoppers to sign up for discounts or subscribe to newsletters. These, however, require shoppers to leave a retailer's site to find a discount code in their email; or even worse, they only collect emails instead of creating accounts – so retailers miss out on the critical opportunity to convert guest shoppers into account holders. Many online retailers also showcase product recommendations, past orders, order tracking, and more; although valuable to returning shoppers, this information is often in disparate locations across a retailer's site.

Shopper Assistant: the unified solution

Not only do merchants have to manage multiple vendors to offer all of these capabilities, none of them offer a unified solution for driving store account creation, logged-in shopping sessions, and conversion at checkout. Shopper Assistant consolidates these different functions.

  • For first-time shoppers, Shopper Assistant incentivizes them to create an account to receive a discount on their first order. The discount is immediately applied at checkout, so there's no need for shoppers to leave the site and hunt through their email for a discount code when they're ready to buy.
  • For returning shoppers, Shopper Assistant creates a more streamlined login experience, allowing them to quickly and securely sign into their accounts using Bolt's passwordless login, increasing the amount of logged-in shoppers for retailers. Once shoppers have logged in, Shopper Assistant personalizes the experience by enabling them to see their past order history, recently viewed products, product recommendations, reorders and easily track their live orders, driving higher engagement and, ultimately, higher conversion at checkout.

Tyler's, an athletic and lifestyle apparel retailer saw significant success with the assistent:

  • 16% increase in account registration
  • 14% increase in the retailer's logged-in shopper rate
  • 6% additional increase in checkout conversion, on top of the baseline improvement in checkout conversion already offered by Bolt

"Tyler's has been looking for a way to streamline account creation and checkout in order to increase our number of repeat shoppers, and we love that Bolt consistently innovates ahead of the market to help us stay competitive," said Justin Dermit, Director of E-commerce and Marketing at Tyler's. "We're already seeing success in terms of increasing account registrations and logged-in shopping, and we cannot wait to see what's next."

"Our goal is to help merchants thrive by giving them tools to create trusted shopping destinations that turn visitors into lifetime customers," said Greg Greiner, SVP of Product at Bolt. "Shopper Assistant does just that and it's exciting to see what our newest product has already done for Tyler's."

Source: Bolt

related articles:

popular articles:

Thumbnail-Photo: Online-Shopping with Apple Pay and girocard
01.11.2022   #online trading #payment systems

Online-Shopping with Apple Pay and girocard

In the last two years, people's shopping behavior has shifted significantly in the direction of e-commerce, making online business the driver of retail growth

Customers want to pay for their increasingly frequent online purchases in apps or on the web just as quickly and easily as at the stationary checkout - using their familiar and most popular payment methods from the "real" world - the ...

Thumbnail-Photo: Virtual gear for new realities
07.12.2022   #omnichannel #customer experience

Virtual gear for new realities

adidas Originals launches inaugural NFT wearables collection

adidas Originals unveils a limited collection of blockchain-based virtual wearables, released as non-fungible tokens (NFTs). Representing the brand’s first NFT collection of wearables, which is a new, interoperable product category adidas ...

Thumbnail-Photo: Jutland’s largest wine shop is successful with digital price tags...
23.01.2023   #digitization #Tech in Retail

Jutland’s largest wine shop is successful with digital price tags

Danish wine retailer Supervin benefits from modern technologies

In Hjørring (Denmark), plenty of wine is being sold at Supervin. The company's popular webshop accounts for 90 percent of the revenue, which has required new digital initiatives in the store. Supervin has therefore implemented digital ...

Thumbnail-Photo: Save costs with modern technologies
02.01.2023   #retail #Tech in Retail

Save costs with modern technologies

Turning physical stores into digital assets – 30,000 retail stores worldwide already rely on digital IoT solutions

Retail is at the heart of our lives and societies, as it represents more than 20% of global GDP and 15% of jobs. With consumers changing their shopping habits, stores must now reinvent themselves and leverage new technologies to stay relevant in ...

Thumbnail-Photo: Understanding challenges as opportunities
15.11.2022   #online trading #brick and mortar retail

Understanding challenges as opportunities

Last mile & more: New technologies only make sense if they are actually used

The link between online retail and the local shop is becoming increasingly important. Touchless technologies and solutions for the last mile play a special role. Modern Expo is committed to implementing these on a grand scale. Those who missed the ...

Thumbnail-Photo: HimmerLand is growing and has digital ambitions...
24.01.2023   #digitization #Tech in Retail

HimmerLand is growing and has digital ambitions

Luxury resort HimmerLand in Denmark uses digital signs to communicate with guests

In North Jutland (Denmark) you will find the luxurious resort HimmerLand, which is known for its golf facilities, spa, different activities and gastronomy. The resort is on a major growth journey, where padel courts, new hotel rooms and a ...

Thumbnail-Photo: Ditur.dk: Now with digital prices in the flagship store in Aarhus...
23.11.2022   #digitization #Tech in Retail

Ditur.dk: Now with digital prices in the flagship store in Aarhus

Danish jewellery and watch shop uses electronic shelf labels from Delfi

The growth comet Ditur, known from ‘Løvens Hule’ (Danish TV show) and a massive social media presence, opened its first store in the heart of Aarhus in 2021. To make web prices and promotions visible in the store, Ditur has ...

Thumbnail-Photo: Leading bike shop in Germany implements new technology...
24.10.2022   #brick and mortar retail #Tech in Retail

Leading bike shop in Germany implements new technology

The Radhaus Ingolstadt impresses with a huge product range. Electronic shelf labels have now been introduced

Looking for a new bike from a world class bicycle shop? If you are in Germany, near Munich, then you must visit Radhaus Ingolstadt - the top bike shop in the region. ...

Thumbnail-Photo: Dobot launches Nova collaborative robots for retail automation...
30.12.2022   #brick and mortar retail #retail

Dobot launches Nova collaborative robots for retail automation

New robots are the first two Nova models with payloads of 2 kg and 5 kg for handling retail and physiotherapy tasks respectively

Labor shortages and rising costs around the world are two major headwinds to the retail and service sectors, opening up new opportunities of automation transformation. To better capture this newfound demand, Dobot has developed the Nova Series of ...

Thumbnail-Photo: Pixizoo: Digital price tags are a success among baby and childrens...
15.12.2022   #digitization #Tech in Retail

Pixizoo: Digital price tags are a success among baby and children's equipment

New initiatives and technologies to help Danish online giant Pixizoo achieve ambitious growth target

The online success Pixizoo has come to stay. A new capital injection and new initiatives will help to realize the company's ambitious growth target of 20 percent per year, among other things with the help from digital price tags from Delfi ...

Supplier

Captana GmbH
Captana GmbH
Bundesstraße 16
77955 Ettenheim
iXtenso - retail trends
iXtenso - retail trends
Heilsbachstraße 22-24
53123 Bonn
EuroShop
EuroShop
Stockumer Kirchstraße 61
40474 Düsseldorf
salsify
salsify
7 rue de Madrid
75008 Paris
Citizen Systems Europe GmbH
Citizen Systems Europe GmbH
Otto-Hirsch-Brücken 17
70329 Stuttgart
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
Zebra Technologies Europe Limited
Zebra Technologies Europe Limited
Mollsfeld 1
40670 Meerbusch
S-Payment GmbH
S-Payment GmbH
Am Wallgraben 115
70565 Stuttgart
SES-imagotag SA
SES-imagotag SA
55 place Nelson Mandela
90000 Nanterre
Chili publish NV
Chili publish NV
Neue Schönhauserstraße 3-5
10178 Berlin