Company News • 12.12.2011

Aldata Appoints Roy J. Simrell as President and CEO

Aldata Solution, a global leader in retail and distribution optimization software, today announced the appointment of Roy J. Simrell as the company’s president and CEO.

Roy J. Simrell  © Aldata Retail Solutions GmbH
Roy J. Simrell © Aldata Retail Solutions GmbH

Aldata Appoints Roy J. Simrell as President and CEOMr. Simrell has 25 years of broad experience in retail technology, software development and IT services. Until recently, he was the President of the US Business unit of a global retail technology provider with approximately $130 million in annual revenues.

Prior to that, Mr. Simrell worked at Catalina Marketing in various executive roles for nine years, most recently as Corporate Senior Vice President of Information Technology and Research & Development. He has extensive experience and a proven track record in establishing company strategy and objectives and in managing sales and the delivery of complex, mission critical software projects to some of the world's leading retailers. He also brings global experience having lived in Europe and working in Asia. Previously, he worked at Fujitsu - ICL Retail Systems as Director - Point of Sale System Application Development, and at RS Technologies Inc. as founder and CEO, serving the grocery, hospitality and convenience store industries.

Mr. William Chisholm, Chairman of Aldata’s Board of Directors comments, "Symphony has been an investor in Aldata since 2006 and believes in the potential for developing Aldata's business further. Roy is a critical part of this change as he has demonstrated a strong ability to run and develop a leading retail software business and we are confident that he will bring the level of experience required to lead Aldata forward. The management team will continue its focus of providing best in class solutions and support for Aldata's customers and market leadership in our sector."

Mr. Bertrand Sciard, President and CEO of Aldata since August 2007, will continue to act as a member of the Board of Directors at Aldata Solution Oyj and as an adviser to the Symphony Technology Group.

"The Board of Directors and Symphony Technology Group thank Bertrand for his service to Aldata. He has laid the groundwork for Roy by developing Aldata and guiding the Company's organization into a more scalable model" said Mr.Chisholm.

Supplier
Logo: Aldata Retail Solutions GmbH

Aldata Retail Solutions GmbH

Ruppmannstraße 33 a
70565 Stuttgart
Germany

related articles:

popular articles:

Thumbnail-Photo: Cutting through the tax jungle
25.02.2020   #online trading #e-commerce

Cutting through the tax jungle

Startup helps online retailers to be fully compliant with European VAT regulations

Anyone who sells goods online is obliged to pay value-added tax (VAT). The amount depends on the respective national regulations. But what happens if you have cross-border exports and transactions? How much VAT do sellers have to pay in this case ...

Thumbnail-Photo: Shop NEXT 2020
31.03.2020   #online trading #brick and mortar retail

Shop NEXT 2020

Next shopping experience

Due to the retail industry in Southeast Asia is developing rapidly and the retail industry value has exceeded 100 billion dollars. Over 250 exhibitors and 10,000 visitors from 30 countries or regions are expected to participate in Shop Next ...

Thumbnail-Photo: Our bot is happy to assist you
31.03.2020   #consulting #customer relationship management

Our bot is happy to assist you

Chatbots and AI virtual assistants automate customer service

Chatbots and virtual assistants – some think they are creepy, others consider them a part of daily life. Either way, they patiently answer frequently asked questions related to the opening hours of the nearest supermarket.By now, some ...

Thumbnail-Photo: Light up the future with Posiflex at EuroShop 2020...
11.02.2020   #kiosk terminals #Trade fair special EuroShop 2020

Light up the future with Posiflex at EuroShop 2020

Serviced IoT solutions: personalized, flexible and connected

The Posiflex Group, a synergy of world-leading POS, kiosk, and industrial computing technologies — will bring its Serviced IoT solutions to EuroShop 2020, the leading Europe trade fair for the retail industry, from February 16th – 20th ...

Thumbnail-Photo: Promotions and new product launches
04.06.2020   #product presentation #coronavirus

Promotions and new product launches

Challenge for CPG companies in the Corona crisis

The industry is also affected by the Corona crisis, although retail store were always open and some products were allowed to experience a real boost in sales through so-called hoarding. But there are very big challenges in this time. On the one ...

Thumbnail-Photo: Digitalization in the german wholesale industry...
29.05.2020   #digitization #self-checkout systems

Digitalization in the german wholesale industry

METRO Companion App

Retailers have embraced digitalization to enhance the customer experience for many years. Examples of the growing digital transformation market include self-checkouts, omnichannel marketing, and electronic shelf labels. Customer apps are also ...

Thumbnail-Photo: 3D product configuration: individualization online and in real time...
24.03.2020   #online trading #online marketing

3D product configuration: individualization online and in real time

Video interview with Yusuf Sahin, sales consultant at Derwid

The more attractive the presentation of a product, the more likely customers are to decide to buy online.One way of doing this is 3D product configuration, in which all the data and options of a product flow into the background. This allows the user ...

Thumbnail-Photo: Toshiba demonstrates the future of shopping at EuroShop 2020...
13.02.2020   #self-checkout systems #Trade fair special EuroShop 2020

Toshiba demonstrates the future of shopping at EuroShop 2020

Toshiba spotlights innovations enabling retailers to create “moments that inspire”

Toshiba Global Commerce Solutions offers EuroShop 2020 attendees a look into the future via its ‘Frictionless Store’, Feb. 16-20, hall 6 booth C41 in Düsseldorf, Germany. Toshiba’s innovative solutions enable retailers to ...

Thumbnail-Photo: Poindus VariPOS TSE Solution
11.02.2020   #security #pos systems

Poindus VariPOS TSE Solution

TSE for German fiscal regulations

Kassensicherungsverordnung (KassenSichV) regulates the technical requirements for electronic recording and security systems, such as Point-of-Sale (POS) systems & electronic cash registers in order to end the manipulation and potential tax ...

Thumbnail-Photo: Smart digital labels and pricing automation
07.02.2020   #displays #electronic shelf labels (ESL)

Smart digital labels and pricing automation

SES-imagotag at EuroShop 2020

For 25 years, SES-imagotag has been the trusted partner of retailers for in-store digital technology. SES-imagotag, the worldwide leader in smart digital labels and pricing automation, has developed a comprehensive IoT and digital platform that ...

Supplier

POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
MAGO S.A.
RUSIEC ALEJA KATOWICKA 119/121
05-830 Nadarzyn
VR Payment GmbH
VR Payment GmbH
Saonestraße 3a
60528 Frankfurt am Main
SES-imagotag Deutschland GmbH
SES-imagotag Deutschland GmbH
Bundesstraße 16
77955 Ettenheim
ROQQIO Commerce Solutions GmbH
ROQQIO Commerce Solutions GmbH
Harburger Schloßstraße 28
21079 Hamburg
Saint Gobain Sovis
Avenue de la Republique
2407 Chateau Thierry Cedex
StrongPoint
StrongPoint
Isafjordsgatan 5
164 40 Kista
Poindus HQ - Taiwan
Poindus HQ - Taiwan
5F., No.59, Ln. 77, Xing-Ai Rd.,Neihu Dist.
Taipei City 114
Burkhardt Leitner Modular Spaces GmbH
Olgastrasse 138
70180 Stuttgart