Girocard • 12.09.2019

Install the app, accept payments at a flat rate

A payment solution designed for the German market

Man in suit with red white striped tie smiles into camera...
CEO Carlos Gómez-Sáez
Source: VR Payment GmbH

There are many payment apps, but most only accept debit or credit cards. The problem for Germans: they prefer the Girocard.

VR Payment GmbH has the solution with its VR-pay:Me app, taking into account the habits of German customers. An interview with CEO Carlos Gómez-Sáez.

Mr. Gómez-Sáez, why did VR Payment decide to create their own app?

It's simple: there was no payment app for businesses that meets the specific needs of the German market. In Germany, consumers prefer the Girocard for cashless payments – almost every German has one. VR-pay:Me now lets businesses accept smartphone payments via the secure, domestic Girocard system – quickly, conveniently and at attractive prices.

What does the app offer?

In addition to Girocard, the app accepts all major debit and credit cards, as well as Apple Pay and Google Pay. It provides fully digital receipt management and a comprehensive backend that allows merchants to view their transactions in real time. The integrated information system also provides you with important changes and notes on cashless payment transactions. There are also special features such as a shortcut key for fixed amounts or the integrated calculator.

What technology does a business need to offer VR-pay:Me and what does that mean for cashiers?

All a merchant needs to accept payments with VR-pay:Me is a smartphone and an acceptance contract. They can easily request and complete it at www.vr-pay.me. We then send them a small, mobile card reader. The merchant downloads the VR-pay:Me app via the Google Play Store or the Apple Store, connects his smartphone to the terminal – that's it.

The app is intuitive to use and does not require any prior knowledge. Cashiers type the amount of the bill into the app and follow the system instructions. Several cashiers can also accept payments via the app: sales can be assigned to individuals with VR-pay:Me – a helpful feature, especially when it comes to tips.

What separates this app from other solutions?

In addition to Girocard acceptance – SumUp and iZettle, for example, use the more expensive, international debit systems Maestro and V Pay – unlike the competition, we offer two different price models. This allows every business to optimize their costs as needed.

The flat-rate version VR pay compact includes everything for 15.90 euros a month for a sales volume of 1,500 euros. There are no additional costs for using the app or individual transactions. This is ideal for kiosk owners, market stalls or delivery and courier services, for example.

For companies that only have a handful of transactions per month or a high rate of individual sales, we recommend VR pay flex: costs are based only on actual sales through the app. No contract period, no basic charges. A transaction costs 20 cents plus an average of 0.185 percent for Girocard payments; for debit card payments it is 0.65 percent fees and credit cards 1.99 percent.

"Shopping has to be fast and convenient, and the payment process almost invisible. No one likes to stand at a cash register." Carlos Gómez-Sáez
Screenshot of an app in blue
In the back office, the retailer receives an overview of all bookings – in real time.
Source: VR Payment GmbH

The app is designed primarily for the German market. Can international customers pay with it?

Of course. VR-pay:Me lets you accept Maestro and V Pay debit cards of international standard, as well as the credit cards Visa and MasterCard, JCB, Union Pay, Diners Club / Discover and, if the business desires, even American Express. Google Pay and Apple Pay can also be accepted through the app. This makes a business ideally equipped for international customers.

The official launch was 1 July 2019. How many businesses are using the app? What kind of feedback are you getting?

The demand is high, the initial feedback from users has been consistently positive. We also tested the app very extensively and adjusted and improved it prior to launch according to the feedback from our test businesses.

In your opinion, how will payments and cash registers change in the next few years?

The shopping behaviour of consumers is changing, and so is commerce and payment. Convenience is the focus: shopping is possible anytime, anywhere. It has to be fast and convenient, and the payment process almost invisible. No one likes to stand at a cash register.

Even if conventional POS systems are still valid today: more and more mobile solutions are in demand, particularly those that enable seamless payment across all channels. Digital marketplaces and ecosystems will become more important. Classic store concepts with traditional cash registers will have to reorient themselves over time. And I am convinced: we are only at the beginning of an exciting development.

Interview: Katja Laska

related articles:

popular articles:

Thumbnail-Photo: App creates personalised shopping experience...
26.08.2019   #mobile payment #app

App creates personalised shopping experience

The Swiss trading company Valora is opening its first cashless convenience store

The goods are chosen, scanned and paid for using the avec smartphone app. Mobile computer vision specialists Scandit’s scan engine is a key component of the customer-facing app. The future of shopping - whether online or offline - is ...

Thumbnail-Photo: retail trends 3-2019: focus checkout zone
16.09.2019   #mobile payment #customer satisfaction

retail trends 3-2019: focus "checkout zone"

Shopfitting, technology, marketing: What does a checkout have to do nowadays?

Read our latest edition retail trends 3-2019 online as an e-paper. ...

Thumbnail-Photo: The future of retail: AI is changing everything...
08.07.2019   #digital marketing #visual merchandising

The future of retail: AI is changing everything

AI-enabled systems help retailers understand their customers

For retailers, winning is still all about delighting the customer. The trick is to move fast enough and to be as nimble as possible to satisfy the customer not only today, but in the future. ...

Thumbnail-Photo: Denmarks largest garden center chain is chasing a green profile...
26.06.2019   #sustainability #electronic shelf labels (ESL)

Denmark's largest garden center chain is chasing a green profile

Electronic shelf labels for paper reduction

Plantorama introduces electronic shelf labels in all stores, which significantly reduces the chain's paper consumption. The project will strengthen the chain's green profile and will have a positive influence on the customer experience and ...

Thumbnail-Photo: Well cooled shopping entertainment, please!
15.07.2019   #refrigeration cabinets #refrigerated counters

Well cooled shopping entertainment, please!

What about modern refrigeration technology?

Pierluigi Schiesaro and Gian Paolo Di Marco from Arneg, a company focusing on food service equipments, talk about refrigeration systems as "shopping entertainment".They also tell us what sustainable refrigeration could look like and why ...

Thumbnail-Photo: Online retail sales to exceed 6 trillion dollars by 2024...
18.09.2019   #online trading #e-commerce

Online retail sales to exceed 6 trillion dollars by 2024

Average online customer spend will surpass 1,000 dollars globally per annum

New data from Juniper Research has shown that the total transaction value of remote payments for digital and physical goods will exceed 6 trillion dollars by 2024; representing a growth of 53 percent from 2019.The new research, ‘Mobile & ...

Thumbnail-Photo: Tackling organized retail crime with video analytics...
26.06.2019   #video surveillance #digital video surveillance

Tackling organized retail crime with video analytics

Inpixon joins forces with National Anti-Organized Retail Crime Association

Inpixon, an indoor positioning and data analytics company, announced it is collaborating with the National Anti-Organized Retail Crime Association (NAORCA Worldwide) to combat retail crime by providing a free 90-day trial offer for IPA Video™ ...

Thumbnail-Photo: Smart meters: Be proactive and reap the benefits...
12.08.2019   #energy optimization #electrical installation

Smart meters: Be proactive and reap the benefits

The Metering Point Operation Act calls for smart meter rollout

The black and analog electric meter box has become obsolete: The mandatory smart meter rollout will commence in a few months. What does the installation of digital, smart electric meters mean for retailers and chain stores? ...

Thumbnail-Photo: Innovative ICA store triples revenue
22.08.2019   #electronic shelf labels (ESL) #price labelling

Innovative ICA store triples revenue

Automatic price updates and product information at the shelf

Since ICA merchant, Jan Sikström, took over the ICA Ettan store in Sundsvall (Sweden) in 2016, he has almost tripled the turnover from SEK 15 million to SEK 40 million. Today, the store has 15 employees and approximately 5,000 different items ...

Thumbnail-Photo: Pay cash? Via code!
26.08.2019   #mobile payment #app

Pay cash? Via code!

Shop online, pay the bill offline

Barzahlen.de relies on good old cash. The concept of the Berlin start-up: shop online, pay in cash at the store. Swimming against the trend of fast online shopping and mobile payment is paying off, says Weina Wang, Head of Retail. In an interview, ...

Supplier

APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
Superdata GmbH
Superdata GmbH
Ruhrstr. 90
22761 Hamburg
Permaplay Media Solutions GmbH
Permaplay Media Solutions GmbH
Aschmattstr. 8
76532 Baden-Baden