Product • 07.04.2015
More than just people counting
New retail software helps identifying customer needs
With the new retail software PriVendo retailers will gain a substantial advantage over your competitors by knowing and meeting all their customers needs.
The different features like people counting, product desirability analysis or queue management acquire all relevant data to improve customer satisfaction and thus increase sales.
Using PriVendo, the number of customers in different areas at different times can be identified. It is also detected how long customers dwell in front of products or in a department. Thereby, it can be analyzed how customers react to product placements or marketing campaigns. With this knowledge it is possible to (re)place products as well as evaluate and therefore improve marketing campaigns. Furthermore, retailers can adapt numbers of staff to the total number of customers.
The analytical results can be shown through different display formats which present all relevant information at one glance. With optimization measurements based on this results it is possible to improve the ROI within two weeks.
Source: ViDiCore GmbH