Company News • 04.04.2019

Plantorama grows

And so does the customer experience

electronic shelf labels; Copyright: Plantorama
Source: Plantorama

The largest garden and animal center chain in Denmark invests in a new and large inspiring garden center in the city Egå near Aarhus.  An extra effort is made for the customer experience with initiatives such as a coffee shop, a playground and electronic shelf labels that allows the staff to use more time on the customers and helpful advice.

Plantorama opened the first garden center in Egå near Århus back in 1987. In the same city, the chain now opens a new and large garden and animal center after having taken over an attractive location from a competing chain. A lot of effort and new exciting ideas have been put into the major rebuilding of the new garden center, which also sets new standards for quality and customer experience. When you enter the new garden center you will be greeted by experiences for all souls - from children and adults to those with green fingers, animal lovers and coffee enthusiasts.

Our strategy is centered around our customers. This means that it must be a good experience to visit us. That is why we introduce coffee and food experiences as well as a playground for the children. With electronic shelf labels, we can improve the customer experience while increasing the efficiency in our garden center, says Heidi Paaske Christensen, project coordinator at Plantorama.

Supplier
Logo: Delfi Technologies GmbH

Delfi Technologies GmbH

Landgraben 75
24232 Schönkirchen
Germany

It is about daring to take chances

The new initiatives for the customer experience are a part of Plantorama's strategy, which in all its simplicity is based on putting customers and their needs on top of everything else. However, the introduction of electronic shelf labels is also an initiative that takes care of the staff so they can spend more time on their main tasks.

With the opening of the new garden center in Egå near Aarhus, Plantorama presents a new generation of the classic garden center. The new location is also a flagship store, where new and different initiatives will be tested.

You must dare to take chances to win the customers. In our new garden center, we have looked into every area to see if we can make an extra effort for the customer experience. The electronic shelf labels are just one of those areas and they give our staff more time for the main tasks they love, says Heidi Paaske Christensen enthusiastically.

At Plantorama, they are aware of the positive impact that electronic shelf labels have on the customer experience and the satisfaction of the staff, but also the environmental considerations are something Plantorama relate positively to.

In addition to time, we save huge amounts of paper by replacing traditional paper labels with electronic shelf labels. The fact that we as a garden center also can help to lead the way with new technology and sustainable solutions, of course also plays a major role, concludes Heidi Paaske Christensen.

related articles:

popular articles:

Thumbnail-Photo: The right payment options for online stores
11.02.2019   #online trading #security

The right payment options for online stores

How you can combat shopping cart abandonment with the right methods

One of the main reasons why shoppers will abandon a purchase is when popular online payment methods are not an option. That’s why online retailers must know what these payment options are. We give you an overview of the pros and cons for ...

Thumbnail-Photo: retail trends: focus Retail Technology
12.02.2019   #mobile shopping #digital marketing

retail trends: focus "Retail Technology"

Omnichannel commerce, mobile shopping, seamless checkout – technology trends 2019

Would you like to find out about the latest retail technologies and hold something tangible in your hands at the same time?We'll be happy to send you a copy of our print edition retail trends: with the focus on "Retail Technology" ...

Thumbnail-Photo: Worry-free legal compliance: tips for newcomers to online retail...
18.02.2019   #online trading #e-commerce

Worry-free legal compliance: tips for newcomers to online retail

Interview with Johannes Drijkoningen, Händlerbund e.V. (German online trade association)

It is imperative for all online retailers to be legally compliant. We talked to Johannes Drijkoningen, Association Advisor at the Händlerbund e.V. about support, relevant information and unfounded fear of digitization. ...

Thumbnail-Photo: Using digital data to drive brick-and-mortar retail success...
31.01.2019   #data analysis #brick and mortar retail

Using digital data to drive brick-and-mortar retail success

Advanced Outlet Analytics

When it comes to using and analyzing relevant data, brick-and-mortar retail lags behind its online competition. While e-commerce retailers use detailed data from web analytics, CRM, and Google searches to analyze user behavior and generate ...

Thumbnail-Photo: Superdata PromoServer – Customer loyalty as a factor of success...
26.10.2018   #multichannel commerce #customer relationship management

Superdata PromoServer – Customer loyalty as a factor of success

All instruments for customer loyalty and sales in a single solution

Customer loyalty programs play a central role in the retail industry in order to secure the customer’s favor with increasing competition. With the expansion of the sales and communications channels, the challenge of customer loyalty has ...

Thumbnail-Photo: Toshiba spotlights new innovations for empowering retail...
21.01.2019   #mobile payment #payment systems

Toshiba spotlights new innovations for empowering retail

Showcasing its latest solutions, services and innovative concepts at hall 9 booth B42

Visitors to EuroCIS 2019 will learn at Toshiba's booth how every retailer can design his checkout to suit his and the customers' needs. Under the motto "Empowering the Art of Retail", Toshiba will present its end-to-end IT ...

Thumbnail-Photo: Trend 2019: The digitization of the stationary retail trade...
29.11.2018   #digitization #omnichannel

Trend 2019: The digitization of the stationary retail trade

From retail to omnichannel business model

For stationary retailers, it is no longer enough to think individually about e-commerce or other digital strategies. Instead, the focus is on networking online, mobile and offline channels and implementing a multichannel strategy, the so-called ...

Thumbnail-Photo: Kaufland relies on state-of-the-art technology...
07.11.2018   #pos systems #retail

Kaufland relies on state-of-the-art technology

With an innovative POS system by AURES Technologies

Kaufland offers a completely new shopping experience with ist new store concept. The markets convince with their new, noble and highquality appearance. Modern colors combined with light wood and a new lighting concept create a pleasant atmosphere. ...

Thumbnail-Photo: In touch: iXtenso - Magazine for Retailers at EuroCIS 2019...
22.01.2019   #e-commerce #brick and mortar retail

In touch: iXtenso - Magazine for Retailers at EuroCIS 2019

The freshly printed retail trends are ready for you! Visit us in hall 9, booth E02!

There will be no boredom until and during the fair - which will take place in Düsseldorf from 19.02.-21.02.2019. That's why you can already read what you can look forward to in our EuroCIS 2019 trade fair special! As speedy reporters, ...

Thumbnail-Photo: Six trends affecting our business and the security sector...
06.02.2019   #security #trend research

Six trends affecting our business and the security sector

2019 technology trends

It’s become something of a tradition to write about the key technology trends that we think will have a significant impact on our business over the coming year and the security sector as a whole. Future-gazing is never an easy task, and while ...

Supplier

Casio Europe GmbH
Casio Europe GmbH
CASIO-Platz 1
22848 Norderstedt
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
EUROEXPO Messe- und Kongress-GmbH
EUROEXPO Messe- und Kongress-GmbH
Joseph-Dollinger-Bogen 9
80807 München
Allgeier Enterprise Services
Allgeier Enterprise Services
Westerbachstr. 32
61476 Kronberg im Taunus
LANCOM Systems GmbH
LANCOM Systems GmbH
Adenauerstraße 20 / B2
52146 Würselen
AURES Technologies GmbH
AURES Technologies GmbH
Maisacherstr. 118
82256 Fürstenfeldbruck
SES-imagotag Deutschland GmbH
SES-imagotag Deutschland GmbH
Bundesstraße 16
77955 Ettenheim
Intenta GmbH
Intenta GmbH
Ahornstraße 55
09112 Chemnitz
Permaplay Media Solutions GmbH
Permaplay Media Solutions GmbH
Aschmattstr. 8
76532 Baden-Baden