Company News • 23.01.2023

Jutland’s largest wine shop is successful with digital price tags

Danish wine retailer Supervin benefits from modern technologies

In Hjørring (Denmark), plenty of wine is being sold at Supervin. The company's popular webshop accounts for 90 percent of the revenue, which has required new digital initiatives in the store. Supervin has therefore implemented digital price tags from Delfi Technologies.

Supplier
Logo: Delfi Technologies GmbH

Delfi Technologies GmbH

Dorfstrasse 7 – 9
24232 Schönkirchen
Germany
A wine shelf with electronic price tags
Source: Delfi Technologies

Supervin conducts business according to the principle of offering wine for every taste. This means that there must be room for everyone, which is also reflected in the store's large assortment of around 5.000 different wines with something for every taste in different price ranges.

In its infancy 15 years ago, Supervin began as an experimental element of a larger SuperBest supermarket store. Here, the business started importing wine to be sold online. A lot of things have taken place since that time. The SuperBest business became Supervin, there has been a great growth in the online trade in wine and today the business has a turnover of several million DKK.

At Supervin, the staff would much rather send a happy customer out the door with good wines at attractive prices than overcharge for individual bottles of wine. That is why you will also find shopping carts at the entrance, as you know from supermarkets. There are multiple promotions and offers running, where you e.g. can buy six bottles of wine at a particularly good price.

The good prices must also be visible

With the ever-increasing online success, it also requires that there is synergy between the webshop and the physical business. Supervin has therefore synchronized all prices, offers and promotions, so that the customer is always guaranteed the same good prices in the store, which are also available at the webshop. This has been made possible with digital price tags from Delfi Technologies.

With the digital price tags, the company can highlight and make web prices visible in the store. With an integration to the ERP system and the webshop, all prices and promotions are automatically distributed to the digital price tags within a few seconds - from the moment a price is changed in the webshop.

"Our digital signage solution turns our business and webshop into a kind of "playground of possibilities", as we can now create everything from daily offers on special red wines to promotions on selected product groups, without having to think about changing a single paper sign – and at the same time remember to change the signs back again", says Søren Holmsgaard, Store Manager at Supervin and continues:

"We have a solution that works with the option of synchronizing our web prices with the store. When we now highlight our special offers in red, customers are in no doubt that they are getting an extremely sharp price."

Simple and mobile solution

At Supervin, the staff can easily and quickly associate the digital price tags with a new wine using Delfi's mobile app. The app can be used on both handheld terminals, but also directly on smartphones. The association between the sign and the wine itself is handled by simply scanning the barcode of the sign and then the barcode of the wine.

After this, all price and product information will be automatically updated when the webshop's prices are changed, just as you have the option to change the layout of the signs, directly via the app. A wireless antenna connected to the store's network ensures that all the updates are sent out to the approx. 5.000 digital signs that the store has put up.

About Supervin

Supervin is Jutland's largest, physical specialist store for wine and Denmark's largest and fastest growing online store (supervin.dk). Wines are imported directly and without an expensive middleman from many exciting wineries around the world and have a wide selection of spirits. The store is built like a professional department store with high ceilings and wide aisles, where it is easy to study the large selection of wines, spirits, specialty beers and various delicacies.

About Delfi Technologies

Delfi Technologies is a European IT company that develops and sells barcode solutions in connection with product registration and electronic shelf labels for the retail, warehousing & logistics industry, as well as the healthcare system. Delfi Technologies has grown significantly in recent years and today has offices in Denmark, Sweden, Norway, Germany, Italy, and Vietnam. The company has more than 110 employees.

related articles:

popular articles:

Thumbnail-Photo: iXtenso tests: REWE Pick&Go
13.03.2024   #app #customer experience

iXtenso tests: REWE Pick&Go

New test store in Düsseldorf - is the concept convincing?

REWE has launched its Pick&Go concept (on a trial basis) in Düsseldorf. We tested the store!

Thumbnail-Photo: The SALTO WECOSYSTEM: A new brand DNA for the future of advanced access...
13.02.2024   #Tech in Retail #access control

The SALTO WECOSYSTEM: A new brand DNA for the future of advanced access

The SALTO WECOSYSTEM embodies the commitment to innovation of each SALTO company and demonstrates ...

Thumbnail-Photo: Payment as a success factor: more than just paying...
15.01.2024   #Tech in Retail #payment systems

Payment as a success factor: more than just paying

Flashback to 1994: databases and ERP systems, first commercial websites, mobile phones with colour displays, CD-ROMs, Java as a programming language ...

Thumbnail-Photo: Intertraffic Amsterdam exhibits ITL innovations ideal for the transport...
02.04.2024   #artificial intelligence #cash handling systems

Intertraffic Amsterdam exhibits ITL innovations ideal for the transport sector

Innovative Technology Ltd (ITL) are set to demo their cash handling and AI powered biometric products to the parking ...

Thumbnail-Photo: Hanshow’s ESL Solutions Push Precision and Performance at the National...
04.04.2024   #retail #customer experience

Hanshow’s ESL Solutions Push Precision and Performance at the National Hardware Show

NHS is the premier event where home centers, independent retailers, online retailers, wholesalers, distributors ...

Thumbnail-Photo: Internal communication technology and its potential...
27.03.2024   #brick and mortar retail #video surveillance

Internal communication technology and its potential

Retailers are often faced with the dilemma of combining customer service with operational efficiency. In this intersection ...

Thumbnail-Photo: EuroCIS Germany next stop for ITL’s cash handling and age verification...
13.02.2024   #Tech in Retail #artificial intelligence

EuroCIS Germany next stop for ITL’s cash handling and age verification solutions

Innovative Technology Ltd (ITL) will be joining retail suppliers and industry professionals at ‘EuroShop 2024 – the leading trade fair for retail technology’ which takes place in Düsseldorf, Germany from ...

Thumbnail-Photo: ‘Problem-solving mission’ with updated Modern Store Framework...
16.02.2024   #Tech in Retail #personnel management

‘Problem-solving mission’ with updated Modern Store Framework

Zebra Technologies will be looking to address challenges with expertise and new solutions at EuroCIS

Zebra Technologies Corporation (NASDAQ: ZBRA), a leading digital solution provider enabling businesses to intelligently connect data, assets, and people, today announced it’s taking the newly enhanced Modern Store framework on a ‘problem ...

Thumbnail-Photo: Tesco to introduce new scan-free technology on self-service tills at...
03.01.2024   #brick and mortar retail #Tech in Retail

Tesco to introduce new scan-free technology on self-service tills at GetGo store

Seamless Shopping Revolution: Tesco Tests Scan-Free Technology in London

Tesco is trialling an exciting new technology innovation that means customers don’t need to scan their items ...

Thumbnail-Photo: Record numbers for ITL at EuroCIS retail show in Düsseldorf...
07.03.2024   #self-checkout systems #POS software

Record numbers for ITL at EuroCIS retail show in Düsseldorf

Innovative Technology (ITL) reported a successful EuroCIS in Düsseldorf last week, where the organisers announced record visitor numbers. EuroCIS provides an exclusive hotspot for Retail Technology in Europe, ...

Supplier

VusionGroup SA
VusionGroup SA
55 place Nelson Mandela
90000 Nanterre
Zebra Technologies Germany GmbH
Zebra Technologies Germany GmbH
Ernst-Dietrich-Platz 2
40882 Ratingen
SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal
Innovative Technology Ltd.
Innovative Technology Ltd.
Innovative Business Park
OL1 4EQ Oldham