Review “retail salsa”: Scan & Go on 2022/03/16 • 17.03.2022

Scan & Go is a multi-talented tool for retailers and customers

How to use the smartphones of your consumers for convenience, sales and marketing

On March 16th, we prepared another spicy meal for you as a tasting sample about the options, benefits and challenges of Scan & Go services. 

With many poignant questions of our audience and the valuable and current input of our experts, Dennis Lawo, researcher on the topic of „consumer informatics“, and Nico Müller, Chief Commercial Officer at shopreme, we created a comprehensive recipe that should help you assess the implementation process of Scan & Go and the positive impacts that you can expect for your business.

Screenshot of a Webtalk guest speaker
Nico Müller
Source: beta-web GmbH

What are the advantages for my business if I implement a Scan & Go solution?

Nico brought up many convincing benefits a retailer can expect after successfully implementing Scan & Go. Among them a relatively low investment because consumers can use their own mobile devices and a quick starting time. Scan & Go can bring a modern shopping experience to brick-and-mortar stores, Nico added, that gives retailers the ability to provide many digital services and boost customer loyalty. 

Dennis completed the list of benefits: You can add services like product information on ingredients, instructions or supply chains. Ideally you would connect your Scan & Go app with your loyalty program or other services. And another valuable aspect is the potential for cross-selling and targeted marketing you gain when getting access to your customers’ smartphones. Based on the user’s history and shopping baskets you can make meaningful recommendations to consumers. 

Screenshot of a Webtalk guest speaker
Dennis Lawo
Source: beta-web GmbH
A smartphone on which the barcode of a rice package was scanned...
Source: shopreme

Do I need to develop and implement a whole new app for Scan & Go?

There are many different possible use cases for various retailers, Nico explained. You can integrate a Scan & Go feature into your own successful retailer app, you can use a white label app from a provider and design it accordingly, or you can use a web app with which any consumer can use your Scan & Go service in their browser without having to install anything.

How do customers react to Scan & Go features?

Dennis provided an excellent insight into the minds and feelings of consumers regarding self-service options and Scan & Go features. Research showed, for example, that customers are nervous about using the technology because they are afraid of accidentally mis-scanning items and being accused of theft. Retailers should be sensitive to that concern, Dennis and Nico said and presented solutions to form a safe and convenient customer experience.

Most consumers, however, appreciate the convenience this solution adds to the customer journey, Dennis concluded. No waiting in lines, having a shopping list on your smartphone or using the mobile wallet on your device can make a shopping experience smooth and enjoyable. 

There are even more pertinent questions that were discussed with our guest speakers:

  • How do I motivate my customers to use the Scan & Go feature?
  • Which obstacles do I need to be aware of?
  • What kind of return on investment can I expect?
  • What should I consider with regard to the training and activation of my employees?
  • Which solution is most suitable for which use case?

You’ll find many more questions and answers as well as practical examples from retailers on how to design and promote the Scan & Go options in this webtalk. Interested in the full meal? Then use our on-demand offer and watch this retail salsa (and many others on further exciting topics) for free.

We look forward to bringing you more delicious treats next time, here's a taste of the upcoming menus of our retail salsa webtalk series.

Author: Julia Pott

related articles:

popular articles:

Thumbnail-Photo: Unified Commerce Platform in focus
24.10.2023   #omnichannel #software developement

Unified Commerce Platform in focus

Handover at REMIRA: Dirk Bingler supersedes Stephan Unser as CEO

REMIRA is setting the course for future development of the company: On November 1, Dirk Bingler (48) will become the new CEO of the supply chain and omnichannel software expert headquartered in Dortmund. The previous CEO Stephan Unser (62) moves to ...

Thumbnail-Photo: Toshiba Launches New ELERA™ Security Suite to Address the Industry’s...
22.09.2023   #cashpoints #customer experience

Toshiba Launches New ELERA™ Security Suite to Address the Industry’s Challenges Around Shrink

Toshiba’s A.I.-powered solution empowers retailers across the globe to better manage loss prevention and protect profits

Security Suite from Toshiba Global Commerce Solutions empowers retailers to minimize shrink...

Thumbnail-Photo: EuroCIS 2024: Go beyond today!
16.10.2023   #retail #Tech in Retail

EuroCIS 2024: Go beyond today!

27 to 29 February 2024 will see the Who’s Who of Europe’s retail technology sector meet in Düsseldorf

Go beyond today! EuroCIS at the end of February will once again show solutions and products for the retail of the future @Messe DüsseldorfIn late February, numerous companies will again exhibit solutions and products for retailers to shape and ...

Thumbnail-Photo: The global state of autonomous stores
18.12.2023   #Tech in Retail #self-checkout systems

The global state of autonomous stores

The stores are located in various retail segments such as food retail, fashion, electronics, convenience stores and fast food.

In a highly competitive global retail landscape, autonomous stores are an emerging force that addresses changing consumer behaviors, reduces operational costs, improves profitability, and powers revenue growth strategies. Advancements in autonomous ...

Thumbnail-Photo: MPREIS Transforms Operations with Zebra Workcloud Task Management™...
06.11.2023   #customer experience #software developement

MPREIS Transforms Operations with Zebra Workcloud Task Management™ Software Solution

Austrian food retailer to streamline communication in around 300 stores to improve staff engagement, inventory optimisation, and customer satisfaction

MPREIS has around 300 Austrian stores in regions across Tyrol...

Thumbnail-Photo: New German vending partner for ITL
30.11.2023   #Tech in Retail #cash management

New German vending partner for ITL

Innovative Technology (ITL) have recently announced Bernd Boddart as their latest trading partner

Bernd Boddart will be supplying their cash validation and biometric age verification solutions to the German vending market. Bernd Boddart, based in Mönchengladbach, Germany, have 30 years of experience in the field of coffee machines, table ...

Thumbnail-Photo: Out of Stock in Retail and innovative solutions to avoid them...
07.11.2023   #brick and mortar retail #customer satisfaction

Out of Stock in Retail and innovative solutions to avoid them

Due to various events, the availability of goods in retail will be increasingly restricted from 2022, with the result that customers cannot find in food retail the products they wish to buy, because those products are sold out, are temporarily ...

Thumbnail-Photo: EuroCIS 2024 - technology special
11.12.2023   #online trading #e-commerce

EuroCIS 2024 - technology special

The latest technology solutions and trends for you and the retail sector

At EuroCIS 2022 from February 27 to 29, 2024, the Leading Trade Fair for Retail Technology, we will be looking at all the important and current topics relating to technology in retail: AI and Machine Learning, Payment, Connected Retail, Seamless Store and Smart Energy Management and many more.

Thumbnail-Photo: Nedap teams with Foot Locker to extend RFID project...
05.10.2023   #omnichannel #software applications

Nedap teams with Foot Locker to extend RFID project

Foot Locker successfully matches supply and demand in newly opened stores in Eastern Europe using RFID technology

Nedap the global leader in RFID solutions, announces that multi-brand sports fashion and apparel retailer Foot Locker has successfully extended Nedap iD Cloud to its new, Eastern European stores. The objective is to offer the best possible ...

Supplier

Innovative Technology Ltd.
Innovative Technology Ltd.
Innovative Business Park
OL1 4EQ Oldham
REMIRA Group GmbH
REMIRA Group GmbH
Phoenixplatz 2
44263 Dortmund
Zebra Technologies Germany GmbH
Zebra Technologies Germany GmbH
Ernst-Dietrich-Platz 2
40882 Ratingen
Captana GmbH
Captana GmbH
Bundesstraße 16
77955 Ettenheim