Interview • 24.07.2015

"Shopper frustrations can be prevented by a robust POS system"

Interview with Justin Guinn, Retail Market Researcher at Software Advice

Justin Guinn: Id say its important to take a step back and look at your...
Justin Guinn: "I'd say it's important to take a step back and look at your business operations to figure out where the weak points exist."
Source: Software Advice
Today, many shoppers choose to stop doing business with small retailers. This could be prevented by a robust POS system, but many retailers still don’t have one in place. iXtenso has talked about this to Justin Guinn, retail market researcher at POS systems review site Software Advice and author of a new guide for small businesses looking for POS solutions. 

Mr. Guinn, your new study uncovered an interesting fact about POS system adoption among small business retailers, what did you discover and why is this significant?

We talk to and advise thousands of retailers around the world each year who are looking to make a shift to a point of sale system, or upgrade their current one. From these conversations, we get a big picture of where the retail industry stands in terms of POS adoption. We were shocked to uncover that 64 percent of single-store retailers don't have any POS system in place and are still operating off of manual methods or cash registers.

The reason this findings is surprising is because of the long list of operational benefits these systems can bring to a retailer who feels overwhelmed with all they have to do to run their store. The good news is that those 64 percent of retailers are considering the move to a POS system soon, and I'm sure it will be a welcome change.

You also mention that there are five "Must-Have" features that small merchants need from a POS. What are they?

Shopper frustrations can be prevented by a robust POS system...
Source: Software Advice
In hearing what these retailers are looking for from a POS solution, and what their most common pain points are, we identified five key features that retailers should be on the lookout for when considering a POS system. We created an easy guide to POS for small business that dives into these in detail.

But, from a high level, these 'Must-Have' features are: Sales Reporting & Analytics, Customer Management, Employee Management, Inventory Management and of course, the actual Point of Sale/Checkout.

Each of these takes care of crucial and essential processes that keeps a retailer's business running smoothly, and can significantly reduce the amount of manual entry and time-consuming work that small merchants are doing on a daily basis.

Apart from the operational benefits that these POS features offer, is there any other benefit to getting a POS system with these functionalities?

Operational benefits aside, these five POS features also have a significant impact on customer experience. In addition to surveying retailers, we also asked small business customers what their biggest pain points are that might drive them to take their business elsewhere. Top reasons include: not being recognized as a loyal customer (cited by 66 percent of customers), an understaffed store (85 percent), out-of-stock items (83 percent) and long checkout waits (82 percent).

Shopper frustrations can be prevented by a robust POS system...
Source: Software Advice
All of these shopper frustrations could easily be prevented by a robust POS system. Take that first annoyance for example -- not being recognized as a loyal customer. With a nice POS solution, a retailer would be able to understand who their regular shoppers are and offer then deals or incentives to return. This can drive more revenue and would in effect, create happier customers.

If a retailer is a part of that 64 percent without a POS system, what do you suggest they do to start their search for the right one?

Like I said before, we talk with retailers everyday who are in this same situation, so we understand that this selection process can be a lot of work. There are a lot of options out there for business owners, and it's sometimes hard to figure out where to start or get reliable information. That's why we offer objective, unbiased and free consultations to retailers looking for software.

I'd say it's important to take a step back and look at your business operations to figure out where the weak points exist. Wherever you're struggling the most, that's probably a good indicator of where a POS system might be able to help. Our website also offers comparisons of POS systems and is a place where retailers can read user reviews and decide what might fit best or them.

Source: Software Advice

related articles:

popular articles:

Thumbnail-Photo: Citizen Systems launches Lightning interface for POS printers...
15.06.2021   #printers #label printers

Citizen Systems launches Lightning interface for POS printers

Control your POS station from your POS printer

In an ever-growing and vast market diversifying interface options for POS printers is imperative in order to keep up with the latest POS technology. New POS technology not only ensures streamlined processes but also that hardware and software can ...

Thumbnail-Photo: Customer experience (CX) technology sets a new baseline ......
01.10.2021   #customer satisfaction #digital marketing

Customer experience (CX) technology sets a new baseline ...

... but still struggles to satisfy many, finds NTT’s research

NTT Ltd. released the 2021 edition of the Global Customer Experience Benchmarking Report (GCXBR), its annual survey assessing the global state of play for CX.Now in its 24th year, the latest GCXBR arrives at an important juncture to help ...

Thumbnail-Photo: In the age of online shopping, shoplifting has gone digital...
26.07.2021   #security #data transfer

In the age of online shopping, shoplifting has gone digital

Popularity of online shops on the rise, and with it the number of digital fraud cases

The pandemic has forced shoppers to dramatically alter their behaviour. In no sector is this more obvious than in food shopping. ...

Thumbnail-Photo: ISE 2022 – Integrated Systems Europe: The world’s leading AV and...
20.09.2021   #digital signage #event

ISE 2022 – Integrated Systems Europe: The world’s leading AV and systems integration exhibition

01.02. - 04.02.2022 | FIRA Barcelona

Integrated Systems Europe is the world’s leading AV and systems integration exhibition. ISE 2022 will on 1-4 February 2022 showcase the world’s leading technology innovators and solutions providers. In addition we will see five days of ...

Thumbnail-Photo: Trigo Partners with Google Cloud to Accelerate Autonomous Grocery Stores...
24.06.2021   #brick and mortar retail #retail

Trigo Partners with Google Cloud to Accelerate Autonomous Grocery Stores

Trigo, a global leader in frictionless checkout technology, today announced that it has signed a partnership agreement to join Google Cloud’s partner ecosystem.

Under the agreement, Trigo’s AI-powered solutions for autonomous shopping will be available on Google Cloud, and teams from both companies will partner to help retail businesses accelerate their digital transformations with AI-powered ...

Thumbnail-Photo: 4 applications of AR and VR that can transform your retail sales...
19.07.2021   #sales promotion #product presentation

4 applications of AR and VR that can transform your retail sales

Enhanced reality applications for sales promotions and product marketing

Changes in your marketing strategy or adaptation of new technologies can serve as a boost to your sales. Customers value innovative or immersive product presentations. Augmented reality (AR) and virtual reality (VR) are the ...

Thumbnail-Photo: E-Commerce Berlin Expo
10.09.2021   #online trading #e-commerce

E-Commerce Berlin Expo

05.05.2022 | Station, Berlin

Every single year, this pure-play e-commerce event attracts more than 10,000 international visitors and over 200 exhibitors. Every February, more than 50 speakers gather in Berlin to share their e-commerce knowledge. In the e-commerce industry, the ...

Thumbnail-Photo: The intelligent seasoning for your inventory optimization...
11.08.2021   #artificial intelligence #stock level optimization

The intelligent seasoning for your inventory optimization

How to increase your sales with predictive analytics

Predictive tool options for retail and e-commerce are booming. Machine learning and artificial intelligence are used to make very accurate predictions, for example, the expected number of customers in stores, the number of products sold and upcoming ...

Thumbnail-Photo: Why You Should Consider Retail Mobile Solutions To Boost Employee...
09.09.2021   #personnel management #coronavirus

Why You Should Consider Retail Mobile Solutions To Boost Employee Productivity

Retailers continue to adapt to an omnichannel environment

While retailers have put the worst of the pandemic’s effects behind them, many challenges remain. Retailers continue to adapt to an omnichannel environment, with customers still turning to curbside pickup options, as well as shopping online ...

Thumbnail-Photo: Arvato Supply Chain Solutions in Poland starts cooperation with Sephora...
11.06.2021   #brick and mortar retail #digitization

Arvato Supply Chain Solutions in Poland starts cooperation with Sephora

Plewiska/Poland - Arvato Supply Chain Solutions is expanding its cooperation with the cosmetics company Sephora. In April 2021, the company therefore commissioned a new distribution center to support its e-commerce and B2B business in Pruszków, Poland.

The new warehouse covers an area of 7,000 square meters, making it almost 2,000 square meters larger than the previous one. One of the innovative solutions used here for Sephora is self-driving vehicles called Weasels®, which automate transport ...

Supplier

iXtenso - retail trends
iXtenso - retail trends
Celsiusstraße 43
53125 Bonn
Reflexis Systems GmbH
Reflexis Systems GmbH
Kokkolastr. 5-7
40882 Ratingen
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
EuroShop
EuroShop
Stockumer Kirchstraße 61
40474 Düsseldorf
SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
CCV GmbH
CCV GmbH
Gewerbering 1
84072 Au i.d.Hallertau
Citizen Systems Europe GmbH
Citizen Systems Europe GmbH
Otto-Hirsch-Brücken 17
70329 Stuttgart