Company News • 15.12.2015

US consumers turn to Amazon and Google for gift ideas

20 percent say their phone is the only device they’ll use for researching gifts online this holiday shopping season

Where US shoppers will search for gift ideas this holiday season....
Where US shoppers will search for gift ideas this holiday season.
Source: Searchmetrics
62 percent of US consumers will have researched Christmas gifts online by looking on Amazon this holiday shopping season, with 44% performing searches on Google according to a new study.

Mobile phones are expected to play a big role, with around 67 percent of people planning to use their smartphones for researching gifts and 20 percent saying their phone will be the only device they use for the task. 

The findings come from Searchmetrics, the leader in search and content performance, which polled 2,000 US adults about how they will be researching seasonal gifts online this year.

The data suggests that social networks are an important place for holiday gift research, with around 27 percent of the survey sample saying they will be looking on Facebook for ideas this season. The same percentage of shoppers is also planning to use image sharing network, Pinterest, which revealed in November that it had accumulated 17.7 million holiday gift pins on its site. 16 percent of the consumers polled by Searchmetrics said they will be using Instagram to inspire gift ideas, while 12 percent mentioned Twitter.

“The way people look for seasonal gifts online is a big part of the multi-billion dollar product search market in which Google, Amazon, the main social networks, and major retail sites are fighting it out to be the go-to destination for consumers to research products before they buy,” said Marcus Tober, CTO and founder of Searchmetrics. “Ahead of the 2012 holiday shopping season, Google overhauled its Google Shopping service to entice more consumers to use its search engine to research their holiday buys. This year, the search giant has taken the seasonal product search battle to the mobile platform by introducing new features just ahead of the shopping season that make it easier for shoppers to use Google Shopping to locate products using their phones.”

What devices will US consumers be using to research gifts online in holiday...
What devices will US consumers be using to research gifts online in holiday shopping season 2015?
Source: Searchmetrics
Google Shopping’s new mobile features are designed to streamline product search for phone users. As well as benefiting from a more user-friendly mobile phone interface, they can now more easily use Google Shopping to narrow down broad search queries to quickly identify what they are looking for and find out if products they see are available in nearby stores.

“Our survey of the way people research holiday gifts indicates how product search is now a complex process that involves search engines, social networks and sites such as Amazon and eBay. Retailers need to be visible in all these areas. And if they are not selling on Amazon or other online marketplaces, they have to keep tabs on competitor activity on these sites,” said Tober.

With Google estimating that 30 percent of all online purchases now happen on mobile phones Tober was keen to emphasize the importance of mobile search for retailers:

“As well as having a presence on Google Shopping, retailers must ensure they have a strategy in place to ensure their product pages rank highly in organic search results displayed on phones. Our recent study of Google mobile ranking factorssuggests you need to pay attention to a number of user experience, technical and content elements to be successful in phone searches – and this is now key for anyone who sells or does business online.”

Source: Searchmetrics

related articles:

popular articles:

Thumbnail-Photo: eBay’s management of payments begins scaling globally...
24.07.2020   #online trading #e-commerce

eBay’s management of payments begins scaling globally

Payments initiative reaches a milestone as the Operating Agreement with PayPal expires

Starting today (July 20th), eBay will begin expanding its management of payments around the globe. The company embarked on its journey to manage the end-to-end payments process on its marketplace platform in late 2018 and is already seeing success ...

Thumbnail-Photo: Creative criminal meets intelligent security system...
28.05.2020   #security #brick and mortar retail

Creative criminal meets intelligent security system

Interview with Ralph Siegfried, Business Development Manager at Axis Communications GmbH

Stores come in different sizes, have different settings and vary in product selection. That’s also why they need a customized loss prevention and security solution. What are some options for retailers and what key elements do they need to ...

Thumbnail-Photo: “Dear shopping cart, please show me the way!“...
06.07.2020   #self-checkout systems #scanner

“Dear shopping cart, please show me the way!“

Shopping Cart 2.0 – gimmick or idea with intrinsic value?

Not all shopping carts are the same... far from it! Digitization and automation also put their stamp on this aspect of the retail sector. What’s usually a plain, large basket on wheels that makes it easier for shoppers to transport products ...

Thumbnail-Photo: Bright future for Copenhagen-based Irma Store...
15.06.2020   #electronic shelf labels (ESL) #price labelling

Bright future for Copenhagen-based Irma Store

Automatic price updates with ESL

Irma Smedetoften is located in the heart of Copenhagen's Northwest Quarter. The area around the Irma store is part of an urban development project where, among other things, the local trade district will be strengthened. Irma has also recently ...

Thumbnail-Photo: POS TUNING tuned its pushfeed system
02.07.2020   #product presentation #product classification systems

POS TUNING tuned its pushfeed system

The supplier optimizes the compartment systems C60 and C90

Never change a running system?Who doesn't know this saying? Changing something well-tried always has something to do with risk. The danger that something suddenly doesn't run as well as before is always there. But standstill has never ...

Thumbnail-Photo: COVID-19 accelerates adoption of contactless payments...
20.05.2020   #payment systems #coronavirus

COVID-19 accelerates adoption of contactless payments

Consumers around the world are switching to contactless to help with social distancing

RBR’s Global Payment Cards Data and Forecasts to 2024 reportreveals how increased contactless card issuance and acceptance combined with changes in consumer behaviour are driving growth in contactless payments. In 2018, the number of ...

Thumbnail-Photo: Zebra Technologies to acquire Reflexis Systems, Inc....
10.08.2020   #POS communications #workforce deployment

Zebra Technologies to acquire Reflexis Systems, Inc.

Acquisition helps Zebra empower every worker at the edge to execute the best next action

Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the front line of business with solutions and partners that deliver a performance edge, today announced it intends to acquire Reflexis Systems, Inc., a ...

Thumbnail-Photo: SALTO releases the SALTO Neo Cylinder
18.08.2020   #access control #access control systems

SALTO releases the SALTO Neo Cylinder

State of the art, wireless access control technology

SALTO Systems, a leading manufacturer of electronic access control solutions, has released the SALTO Neo Cylinder – a new electronic cylinder that offers more features and better functionality than any other cylinder on the market. ...

Thumbnail-Photo: Electronic shelf labels: photo store introduces new technology...
09.05.2020   #electronic shelf labels (ESL) #electric displays

Electronic shelf labels: photo store introduces new technology

Cooperation between Photografica and Delfi Technologies

Photografica is a professional photography store in the heart of Copenhagen. Here, personal counseling and service play a crucial role. To the benefit of both employees and customers, the store has installed electronic price tags.With a central ...

Thumbnail-Photo: Hobbii continues the growth adventure …
23.06.2020   #POS systems #brick and mortar retail

Hobbii continues the growth adventure …

… with new stores and several digital initiatives

The online store Hobbii.dk continues the opening of physical stores with the launch the third store in Tarup shopping center in Odense, Denmark. The close collaboration with Delfi Technologies, which is based on several digital initiatives, will ...

Supplier

Apostore GmbH
Apostore GmbH
Uferstraße 10
45881 Gelsenkirchen
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
Poindus HQ - Taiwan
Poindus HQ - Taiwan
5F., No.59, Ln. 77, Xing-Ai Rd.,Neihu Dist.
Taipei City 114
SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
Reflexis Systems GmbH
Reflexis Systems GmbH
Kokkolastr. 5-7
40882 Ratingen
CCV GmbH
CCV GmbH
Gewerbering 1
84072 Au i.d.Hallertau
Adasys GmbH – a Poindus Company
Adasys GmbH – a Poindus Company
Max-Planck-Straße 10
70806 Kornwestheim