A woman reading a book
Source: Waitrose & Partners
News • 05.02.2020

Book swap as you food shop

Waitrose launches novel way for shoppers to share their favourite books

Whether it’s romance, adventure or a gripping mystery, book lovers can now share their favourite reads with others in selected Waitrose cafés as part of the supermarket’s new book swap initiative. 

A successful trial in five Waitrose shops last year encouraged customers to leave their much-loved books in dedicated areas of its cafés, so other shoppers could borrow and enjoy them. After receiving overwhelmingly positive feedback from customers, the supermarket has decided to roll the concept out to some of its other larger cafés. 

Simon Burdess, Director of Customer Experience at Waitrose & Partners, said: “So many of us love to relax with a good book and our cafés are often filled with people taking a break from shopping and enjoying a good read over coffee. We wanted to create an area that would spark conversation between our customers and enable them to share their book recommendations with others. Our sixth book hub will be launching in Formby in spring, with others planned later in the year.” 

Source: Waitrose & Partners

related articles:

popular articles:

Thumbnail-Photo: Deal for personal data in luxury segment
13.02.2020   #customer satisfaction #data management

Deal for personal data in luxury segment

Affluent consumers demand security, privacy and personalization in exchange for personal information

Affluent U.S. consumers demand stringent safeguards on the security and privacy of their personal data from companies that collect their information, according to a new Luxury Institute survey of Americans earning at least 150,000 dollars per year. ...

Thumbnail-Photo: Americans expect privacy controls
03.02.2020   #customer satisfaction #marketing research

Americans expect privacy controls

4 out of 5 people want a privacy law to protect personal data

73 percent of people would pay more to online services companies to ensure they did not sell or use their data for marketing, while 77 percent would stop shopping at their favorite retailer altogether if the retailer did not keep their personal data ...

Thumbnail-Photo: As pandemic spreads, most consumers retreat
12.05.2020   #customer analysis #coronavirus

As pandemic spreads, most consumers retreat

How will today’s uncertain times affect consumer behavior?

As a global health crisis potentially morphs into an economic one, Deloitte is conducting a series of biweekly surveys around the globe to better understand the interplay between personal safety and economic vulnerability as a driver of purchase ...

Thumbnail-Photo: Love greetings from the online shop
17.04.2020   #online trading #digital marketing

"Love greetings" from the online shop

With the web-based application ViDGREETS, online shoppers can record personal messages and send them together with their purchase.

ViDGREETS – the name says it all. With this feature, customers in the online shop can quickly pack and send video greetings with their order. Retailers can also use it to send messages to their customers. In an interview, Marco van Eersel ...

Thumbnail-Photo: 26 percent of UK shoppers plan to spend more online after COVID-19...
14.05.2020   #e-commerce #coronavirus

26 percent of UK shoppers plan to spend more online after COVID-19

Retailers without online presence threatened

With over a quarter of shoppers now planning to spend more online after the COVID-19 restrictions are lifted, retailers with a limited (or no) online proposition must consider investment in order to remain competitive, says GlobalData, a leading ...

Thumbnail-Photo: Local food: consumers demand it, grocers need it...
27.02.2020   #supply chain management #food retail

Local food: consumers demand it, grocers need it

Forager and ReposiTrak partner to solve it

As shown in a recent survey from Forager, local food is key to grocers' success – and a weak point for many, with 73 percent of respondents either "somewhat" or "not" satisfied with the quality and availability of local ...

Thumbnail-Photo: Crowdsourcing campaign to save Modells Sporting Goods and 3300 jobs...
03.03.2020   #digital marketing #brand management

Crowdsourcing campaign to save Modell's Sporting Goods and 3300 jobs

Mitchell Modell offers outside investment opportunities

Modell's Sporting Goods, America's oldest, family-owned and operated retailer of sporting goods, has announced that for the first time in its 130-year history, they are closing more than 15 percent of the stores in its fleet, and offering ...

Thumbnail-Photo: retail trends 1/2020: focus EuroShop 2020
05.02.2020   #digital signage #lighting systems

retail trends 1/2020: focus "EuroShop 2020"

The current issue with all trends around retail

Would you like to find out about the latest retail trends in technology, marketing, lighting, store design and logistics, browsing page by page? We would be happy to send you our current print edition retail trends on the focus "EuroShop ...

Thumbnail-Photo: German prestige beauty industry generates 3,2 billion € in sales for...
14.04.2020   #online trading #brick and mortar retail

German prestige beauty industry generates 3,2 billion € in sales for 2019

Sales are driven by skincare and fragrances

The sales of beauty products sold in the prestige beauty market generated 3,2 billion € in sales during 2019, according to The NPD Group. Within the five largest countries for sales of prestige beauty products in Europe, which are tracked by ...

Thumbnail-Photo: Innovation in sales!
30.01.2020   #online trading #customer satisfaction

Innovation in sales!

N3XT by MediaMarktSaturn – finding ideas for customers and company

What do customers want? How can you create a more intense and powerful shopping experience? And what new technologies and innovations can help in this endeavor? MediaMarktSaturn has set up its own innovation unit to find answers to these and similar ...

Supplier

iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn