News • 08.11.2021

DICK'S Sporting Goods and NIKE create connected partnership

Omnichannel app and event marketing for an enhanced shopping experience

Three smartphones with an app open from Dicks Sporting and Nike...
Source: Dicks Sporting Goods

DICK'S Sporting Goods and NIKE, Inc. have forged a transformative, connected partnership designed to enhance the shopping experience for DICK'S and NIKE customers. This first-of-its-kind collaboration will allow DICK'S and NIKE to each reach more customers and provide them with access to exclusive products, experiences and offers.

DICK'S and NIKE customers can now connect their DICK'S Scorecard and NIKE Membership accounts through the DICK'S mobile app. DICK'S and NIKE aim to make the experience simple and convenient by providing an easy-to-use platform where customers can seamlessly shop an expanded selection of NIKE footwear and apparel. Among the highlights of the partnership are:

  • Member-exclusive footwear and apparel launches and collections, including running and yoga apparel that's already available and a Nov. 4 NIKE Air Force 1 and Blazer launch; new styles will be added on a regular basis.
  • In-store events for members starting at DICK'S House of Sport locations in Rochester, N.Y., and Knoxville, Tenn., in November and December respectively, and expanding to additional DICK'S stores over time.

As part of this collaboration, DICK'S and NIKE will continually work together across their respective physical and digital properties to deliver enhanced convenience, new experiences and content for customers and better anticipate and fulfill their evolving needs. 

"NIKE Membership is how we serve our consumer personally – it fuels deeper engagement and greater access to the very best of NIKE," said Sarah Mensah, Vice President and General Manager, North America, NIKE. "We're helping consumers connect with sport and our products whenever, however and wherever they shop NIKE. Our partnership with DICK'S is just another example of how we are reimagining how people connect with NIKE across an increasingly digital and connected marketplace."

Source: Dick's Sporting

related articles:

popular articles:

Thumbnail-Photo: Think tank releases digitization action plans for business resilience...
10.12.2021   #e-commerce #coronavirus

Think tank releases digitization action plans for business resilience

Series of direct-to-consumer (D2C) reports answers fundamental questions in massive ecommerce shift

Policy2050.com, a think tank for tech policy and business strategy, has released a series of reports about new developments in direct-to-consumer channels: “D2C and Other Digital Adaptations During COVID-19,” “D2C in ...

Thumbnail-Photo: Lowes reimagines DIY learning and shopping experiences...
08.03.2022   #digital marketing #online marketing

Lowe's reimagines DIY learning and shopping experiences

Launch of shoppable learning platform DIY-U with in-store workshops and livestreams

Homeowners continue to invest in home improvement, and with millennials driving homeownership rates, there's a new generation of DIYers seeking a transformation in how-to learning and experiences. To engage this new wave of home improvers, ...

Thumbnail-Photo: 70 % of US consumers continue to shop online for groceries amid the...
25.02.2022   #online trading #coronavirus

70 % of US consumers continue to shop online for groceries amid the pandemic

Pandemic-related shopping habits remain firmly in place

Acosta has released its latest research report, The Lingering Impact of COVID-19 on U.S. Shoppers. The report examines U.S. shoppers’ behavior nearly two years into the pandemic. According to Acosta’s research, most of today’s ...

Thumbnail-Photo: Startup emma & noah: Company growth with freelancers...
17.01.2022   #online trading #e-commerce

Startup "emma & noah": Company growth with freelancers

What matters when choosing a team

Since founding their startup "emma & noah", Aline Gallois and Fabian Bitta have used the support of freelancers as an additional resource to drive their company forward. With great success: since its founding, they have been able to ...

Thumbnail-Photo: World Class Retail Store Transformation 2022 conference...
11.01.2022   #retail #digitization

World Class Retail Store Transformation 2022 conference

First-mover retail- and customer-focused companies across Europe to come together in Frankfurt on 2022, August 25-26

Leading retail- and customer-focused companies in Europe will gather at this year’s World Class Retail Store Transformation 2022 conference, to be held on 2022, August 25-26 in Frankfurt, Germany. The 2022 edition of the World Class Business ...

Thumbnail-Photo: Digital commerce market expected to reach $17.53 trillion by 2030...
21.12.2021   #e-commerce #payment systems

Digital commerce market expected to reach $17.53 trillion by 2030

Growing penetration of the Internet drives growth of digital commerce market

According to the report published by Allied Market Research, the global digital commerce market was estimated at $4.21 trillion in 2020 and is anticipated to hit $17.53 trillion by 2030, registering a CAGR of 15.1 percent from 2021 to ...

Thumbnail-Photo: Bricks beat Clicks on Google as Walmart, Nordstrom and BestBuy make...
11.02.2022   #online trading #e-commerce

'Bricks beat Clicks' on Google as Walmart, Nordstrom and BestBuy make search visibility gains

Brick-and-mortar retailers dominate Searchmetrics’ top 10 eCommerce winners

Traditional big box retailers and department store brands with brick-and-mortar locations dominate the list of top ten eCommerce websites with the biggest gains in google.com search performance in 2021, new research finds.While apple.com enjoyed the ...

Thumbnail-Photo: U.S. conventional grocers’ same-store online sales down in 2021 6.8%...
26.01.2022   #e-commerce #food retail

U.S. conventional grocers’ same-store online sales down in 2021 6.8% vs YOY

New eGrocery sales performance benchmarks and topline findings

Conventional grocers reported a 6.8% drop in online grocery sales on a same-store basis during the 12 weeks ending September 28, 2021, versus the prior year, according to the Brick Meets Click eGrocery Performance Benchmarking 2021 Wave. A 3.1% ...

Thumbnail-Photo: Retail turnover in 2021 expected to be up 0.9% in real terms on 2020...
07.01.2022   #online trading #e-commerce

Retail turnover in 2021 expected to be up 0.9% in real terms on 2020

Non-food retail gains, textile retail loses

According to an estimate of the Federal Statistical Office (Destatis), turnover in retail trade in Germany recorded a new record high in 2021.The real (price-adjusted) turnover in retail trade was 0.6% to 1.2% higher and the nominal (not ...

Thumbnail-Photo: Mintel announces global consumer trends for 2022...
15.01.2022   #retail #trend research

Mintel announces global consumer trends for 2022

Mintel has today announced three trends set to impact global consumer markets in 2022

From technology that predicts the success of potential romances to brands tackling COVID-19 ‘survivor’s guilt’ and eco-anxiety.This year’s trends include:In control: In times of uncertainty, consumers crave a sense of control ...

Supplier

Citizen Systems Europe GmbH
Citizen Systems Europe GmbH
Otto-Hirsch-Brücken 17
70329 Stuttgart
Canto GmbH
Canto GmbH
Lietzenburger Str. 46
10789 Berlin
iXtenso - retail trends
iXtenso - retail trends
Celsiusstraße 43
53125 Bonn