Company News • 05.12.2017

The high street surveillance revolution

A journey towards intelligence

There is a great competitive force at work against high street retailers, one that continues to tempt customers into spending their hard-earned cash elsewhere. This is of course online shopping, with online sales rising 17 per cent following a decline in high street footfall in 2016. The proliferation of smart devices has further fuelled the decline, with sales originating from smartphones skyrocketing by 69 per cent.

Supplier
Logo: Axis Communications GmbH

Axis Communications GmbH

Adalperostraße 86
85737 Ismaning
Germany
Photo: Pedestrians walking on the street in downtown; copyright: panthermedia....
Source: panthermedia.net / Madrabothair

A clear reason for online retail’s continued success is the amount of intelligence that can be gathered about a shopper’s online behaviour, such as which items they’ve looked at, what they add to their online basket, what was removed and how they navigated to the page in the first instance. In order for the high street to compete, it must become as intelligent as its online counterpart. The good news is the technology needed to achieve this already exists. The better news is that high street retailers are probably already using it, many just don’t realise it yet.

Achieving more from a network camera installation

Within the retail sphere, video surveillance has traditionally been used for safety and security purposes. This means security teams have greatly impacted the procurement process and tended to be the main users of CCTV or IP camera technology. The key to enabling the intelligent high street is educating those retailers regarding how they can utilise what they already have in a more effective way to garner additional business insights, far beyond traditional security practices.

An example of this in practice can be seen at Rajalla På Gränsen, one of the first shopping centres in Europe to deploy a network video solution that combines facial recognition and people counting. The use of analytical technologies on IP-enabled security cameras has allowed the shopping centre to learn more about its visitors, therefore improving the overall shopping experience. This has been done by analysing information about visitor numbers, statistics about the time of day they visit, as well as their customer profile and even insights regarding their facial expressions and emotions.

Working together to compete with online retailers

Real-time analytics is the vital link in the chain on the journey to an intelligent high street. A wealth of basic, yet extremely useful, data is already available if a store is using network camera technology. The problem is many retailers aren’t yet taking advantage of this information, unaware of the possibilities to turn that data into valuable business insight. Education will be key to changing this, and with the use of analytics set to rise, retailers will soon seek to gain additional value from their surveillance installation, if they are to effectively compete with the online retail market.

related articles:

popular articles:

Thumbnail-Photo: A return to core competencies: visual merchandising and customer service...
04.05.2020   #brick and mortar retail #services

A return to core competencies: visual merchandising and customer service

Showrooming with samples in brick-and-mortar retail

Brick-and-mortar stores are facing tremendous pressure: competition, pricing pressure, shifting consumer habits. Is setting up your own online store the answer? Unfortunately, it’s not that simple. ...

Thumbnail-Photo: Smart clothing to drive fitness wearable revenue...
10.06.2020   #trend research #fashion

Smart clothing to drive fitness wearable revenue

New report forcasts a rise of 11 billion Dollar by 2025

A new report from Juniper Research forecasts that annual revenue of integrated fitness clothing will rise from approximately $1 billion in 2020 to $11 billion in 2025. This rapid growth, boosted by higher pricing, will see smart clothing become the ...

Thumbnail-Photo: The Virtual Africa Big Retail Expo 2020 (ABRE 2020)...
06.07.2020   #digital marketing #marketing research

The Virtual Africa Big Retail Expo 2020 (ABRE 2020)

The spotlight is on the emerging trends in the retail industry at The Virtual Africa Big Retail Expo 2020, set to take place on 6th August 2020

The event is scheduled to begin from 0900 EAT till 1400 EAT. This exhibition is the first annual event which is dedicated to discussing the following:How do retailers keep up as the world tries to deal with the enormous pressure to adapt to ...

Thumbnail-Photo: Coronavirus: most Americans now using face masks...
15.05.2020   #brick and mortar retail #coronavirus

Coronavirus: most Americans now using face masks

New nationwide survey from Fast

A new nationwide survey from Fast shows that the vast majority of Americans – 88 percent – are now using face masks, but 19% want to personally receive a COVID-19 vaccine before they feel safe shopping in stores again, while another 29 ...

Thumbnail-Photo: Take a deep breath ...and get back to work!
26.05.2020   #brick and mortar retail #personnel management

Take a deep breath ...and get back to work!

Retail employee break rooms and rest breaks in Germany

Working hard is important, but so is taking proper rest breaks! Whether we spend this time alone or with colleagues, by getting some sunlight and fresh air or by relaxing in designated rooms – we all need to take a break sometimes to relax and ...

Thumbnail-Photo: Retailers say credit insurance plan could increase liquidity during...
15.07.2020   #retail #coronavirus

Retailers say credit insurance plan could increase liquidity during pandemic downturn

Backstop for trade credit insurance

The National Retail Federation welcomed a report released this week calling for a federal backstop for trade credit insurance, saying the proposal could help provide liquidity badly needed by retailers as they recover from the recession brought on ...

Thumbnail-Photo: Retail & Brand Experience World Congress 2020...
06.07.2020   #e-commerce #retail

Retail & Brand Experience World Congress 2020

A unique edition for an unusual context

Since the global pandemic is still impacting our daily lives, the Retail&Brand team and Fira de Barcelona are finding a new way to reconnect all the industry actors and rebuild ecosystems to accelerate recovery. This year we are transforming ...

Thumbnail-Photo: Which businesses should be open?
17.06.2020   #brick and mortar retail #coronavirus

Which businesses should be open?

MIT study looks at tradeoffs between economic value and public health, across different types of retail

Banks and bookstores. Gyms and juice bars. Dental offices and department stores. The Covid-19 crisis has shuttered some kinds of businesses, while others have stayed open. But which places represent the best and worst tradeoffs, in terms of the ...

Thumbnail-Photo: 4 tips on how to handle customer complaints
13.08.2020   #consulting #customer satisfaction

4 tips on how to handle customer complaints

How you can effectively respond to negative reviews and use them to be a benefit to your company

Most retailers don’t like customer complaints. Plus, they also mean extra work. Yet ignoring complaints is not a great long-term strategy because any bad customer experience can haunt your brand if it becomes public. That’s why retailers ...

Thumbnail-Photo: The importance of effective complaint management...
12.08.2020   #customer satisfaction #customer relationship management

The importance of effective complaint management

A strategic and cross-channel approach to handling negative customer experiences

Customers are more demanding than ever, while brand loyalty is declining. Even a couple of negative experiences can alienate consumers and erode loyalty. Shoppers increasingly share bad reviews and complaints on public communication channels for ...

Supplier

POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen