Customer loyalty: Personalizing your customer communications – across all channels
How scents affect your customers
Interview with Prof. Dr. Jens Böcker, Bonn-Rhein-Sieg University of Applied Sciences
Brick and mortar retail should focus on technology, especially Wi-Fi
The Trendforum Retail 2019 highlighted multi-use retail developments
A quick market analysis by Professor Rüschen of the DHBW Heilbronn
Nosto launches A/B testing & optimization tech
E-commerce Berlin Expo 2020 starts on the 13th of February 2020
… making window and door shopping easier, more personalized and enjoyable
Read our latest edition retail trends 3-2019 online as an e-paper. ...
The checkout zone is not only the actual, but also the emotional conclusion of the purchasing process. Top or flop - the experience at the cash register can impact how customers rate their overall shopping experience. For retailers, this is ...
New research conducted by alternative payments provider Klarna across 2,000 US consumers and 250 retail decision makers, reveals that retailers are struggling to retain their customers as consumers today increasingly have zero tolerance for a poor ...
Customer experience is fundamental to your business and needs to be in your company’s strategy.However, CX leaders are challenged with what it means to spearhead these efforts. To improve their influence, and subsequent results, CX leaders can ...
H&M and Klarna announced that they have expanded their current partnership agreement to also include the US market, in the development of an unrivalled payments and shopping experience across touchpoints. Together, H&M and Klarna are aiming ...
Read our latest edition retail trends 2-2019 online as an e-paper. ...
Globally, 54% of companies consider product ratings to be very important to their business. For another 29%, they are somewhat important, while 17% think ratings are not important at all or that they don’t play any role yet. U.S. results ...
Harald Mösel from b.telligent asserts that retailers can set themselves apart from the competition with positive, unique post-purchase experiences. In this interview, he illustrates how companies can utilize post-purchase communication to ...
Nearly two-thirds of millennials and Gen Z express a preference for brands that have a point of view and stand for something. As customers demand a more personalised and meaningful relationship with the brands of their choice, it is imperative you ...
At Berlin’s shopping mall Bikini Berlin, we meet the robot “Gisela”. The robot’s designer Matthias Krinke sat down with us and explained what she can do and revealed what the retail industry can expect from her and her ...
Just in time for Saint Patrick's Day, we turn our attention to arguably the favorite drink of the Irish: the iconic Guinness beer. Or, more precisely, the home of the stout: the Guinness Storehouse opened its doors in 2000 right in the heart of ...
Counterfeit goods prompt harmful financial losses due to a loss of sales and profits, decreased tax revenues and by threatening jobs – and this doesn’t just impact retailers and manufacturers. According to EUIPO (The European Union ...
Certificates for online stores are a dime a dozen. Many store owners find it difficult to keep track of all of them. Having said that, customers prefer to shop on websites that have been approved by experts. Yet how valuable are these certificates, ...
Every day, marketers grapple with a mixture of database, web analytics, communication, workflows, and CRM synchronization. Processes today can be summarized, analyzed and optimized with the help of marketing automation - for a personalized sales ...
Few local retailers are brave enough to offer same-day delivery. They should use their "business savvy”, suggests logistics expert Arne Schulke of the iubh International University of Applied Sciences Bad Honnef. He offers practical tips, ...
Research into the insights and behavior of NikePlus members in Los Angeles shows that they are running and style obsessed. They are on the competitive side but are also visionaries. That reality is what spurred Nike to develop Nike Live, a ...
"Thank you for your purchase!" Statements like these make customers happy - and their minds more open and receptive to new ideas according to a study by web store optimizer Rokt. Special emphasis is put on the moment right after a ...
