News • 13.06.2022

Alimentation Couche-Tard to roll out smart checkout

More than 7,000 stores will get new checkouts using Mashgin's AI-powered technology

The Couche-Tard logo, a red owl
Source: Alimentation Couche-Tard Inc.

Alimentation Couche-Tard Inc. announced it will deploy more than 10,000 Mashgin Touchless Checkout Systems branded as "Smart Checkout," to over 7,000 of its Circle K and Couche-Tard stores during the next three years. 

The AI-powered self-checkout system developed by Mashgin will improve customer checkout times as much as 400%, driving customer experience forward while allowing store staff to focus their time on helping customers.

The agreement with Mashgin launches the global deployment of the pioneering system, and represents one of the largest scale expansions of computer vision-powered checkout technology to date. It builds upon the successful deployment of Mashgin across nearly 500 Circle K locations in the U.S. and Sweden since 2020, as well as at Couche-Tard's retail innovation lab store on the campus of McGill University in Montreal.

"We're committed to investing in and scaling technology that sets a new standard for convenience with our customers and advances our mission to make our customers' lives a little easier every day," said Magnus Tägtström, Vice President, Global Innovation at Couche-Tard. "The Smart Checkout system powered by Mashgin's game-changing technology shortens lines, improves the customer experience and frees up our teams to focus on helping our customers. We look forward to introducing this new platform to stores across our network."

"Our vision has always been to make people's lives better and give them back more time in their day," said Abhinai Srivastava, CEO and co-founder of Mashgin, "We've already saved people over 30 years of standing in line. We're honored to work with the fantastic team at Couche-Tard to bring that savings around the world."

Source: Alimentation Couche-Tard Inc.

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