News • 10.01.2018

COURTS invests in growth by reimagining its omnichannel retail experience

COURTS Singapore, a popular retailer specialising in electronics, IT and furniture, has redesigned its in-store experiences and omni-channel customer journey

Website of Courts
COURTS' Website
Source: COURTS

With the help of e-commerce agency SmartOSC, COURTS Singapore, a popular retailer specialising in electronics, IT and furniture, has put more than a year into researching and redesigning its in-store experiences and omni-channel customer journey. The results are two recent announcements: the relaunch of its e-commerce website, built by SmartOSC, together with the opening of its newly redesigned Megastore in Tampines, transforming the store experience to serve a wider range of customers seamlessly across touchpoints.

There has been a significant change in the way customers shop around the world, and they now take a more sophisticated path by engaging with both online and offline channels to collect information and make purchasing decisions. With the new releases, COURTS seeks to catch multi-channel customer generations who, according to recent research published in Harvard Business Review, spent an average of 4% more on every shopping occasion in the store and 10% more online than single-channel customers. Even more compelling, with every additional channel they used, the shoppers spent more money in the store.

The new COURTS Online now boasts over 17,000 SKUs, making it their largest store across COURTS’ regional network. SmartOSC, COURTS’ e-commerce partner, has helped them to establish a new mobile first and user-centric experience with features that connect their digital and physical stores. COURTS customers can research and purchase online to later pick up in-store or ship-from-store, all while accessing their personal accounts. The system also gives COURTS customer service and retail associate teams the information they require to meet customers’ end-to-end needs by connecting all of their touchpoints.

Built upon Magento Enterprise 2, combined with innovative solutions for omni-channel retailing, marketing automation and content management, COURTS’ new e-commerce system offers a real-time single view of inventory and customer profiles, activated through integrations with ERP and retail management systems. The website has also been built to be easily navigable, featuring a completely refreshed and intuitive navigation, search and check-out experience.

Mr. Stan Kim, Chief Strategy Officer at COURTS Asia, shared, “The COURTS Online relaunch was timed strategically around key retail events of the year such as Black Friday and Cyber Monday. Powered by the new platform, online sales for both events grew almost 100% year-on-year. Engaging with the right partners has proved to be pivotal to our e-commerce growth this year. COURTS will continue strengthening its back-end infrastructure to offer customers the seamless online-to-offline experience they expect from best-in-class retailers. We will continue to drive online growth, and our ambition is to grow online sales to comprise 10-15% of the business in five years' time.”

The relaunched COURTS e-commerce site augments the transformed retail experience in the physical stores, delivering the ultimate in "bricks and clicks" shopping. The newly redesigned COURTS Megastore in Tampines stands as an aspirational hub featuring the latest in-store experiences, with dedicated experiential retail spaces that have been redesigned to be more immersive, focusing on memorable and informative experiences that will bring customers into the store to encounter the products firsthand.

COURTS features a 30-day lowest-price guarantee and 30-day hassle-free returns both online and in all stores, and tourist tax-free scheme to help customers feel secure and confident with their purchase decision. The retailer operates more than 80 stores across Singapore, Malaysia and Indonesia, spanning over 1.6 million square feet of retail space.

Source: SmartOSC/COURTS

related articles:

popular articles:

Thumbnail-Photo: Zebra Technologies to acquire Reflexis Systems, Inc....
10.08.2020   #POS communications #workforce deployment

Zebra Technologies to acquire Reflexis Systems, Inc.

Acquisition helps Zebra empower every worker at the edge to execute the best next action

Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the front line of business with solutions and partners that deliver a performance edge, today announced it intends to acquire Reflexis Systems, Inc., a ...

Thumbnail-Photo: Hobbii continues the growth adventure …
23.06.2020   #POS systems #brick and mortar retail

Hobbii continues the growth adventure …

… with new stores and several digital initiatives

The online store Hobbii.dk continues the opening of physical stores with the launch the third store in Tarup shopping center in Odense, Denmark. The close collaboration with Delfi Technologies, which is based on several digital initiatives, will ...

Thumbnail-Photo: CCV announces consolidation of its international payment division,...
02.07.2020   #mobile payment #payment systems

CCV announces consolidation of its international payment division, focuses on market innovations

Under the flagship of CCV GmbH, the company plans to bring its innovation into specific international markets

CCV Group B.V. has announced that all of its international business activities will now be consolidated and run within its Germany-based division - CCV GmbH. CCV GmbH will carry out the activities of the former CCV Deutschland GmbH and CCV Easy, a ...

Thumbnail-Photo: eBay’s management of payments begins scaling globally...
24.07.2020   #online trading #e-commerce

eBay’s management of payments begins scaling globally

Payments initiative reaches a milestone as the Operating Agreement with PayPal expires

Starting today (July 20th), eBay will begin expanding its management of payments around the globe. The company embarked on its journey to manage the end-to-end payments process on its marketplace platform in late 2018 and is already seeing success ...

Thumbnail-Photo: Europe to dominate open banking implementation...
26.05.2020   #mobile payment #payment systems

Europe to dominate open banking implementation

Instant messaging users to reach 4.3 billion in 2020, as new payment services emerge

A new study from Juniper Research found that the number of instant messaging users will reach 4.3 billion in 2020, rising from 3.9 billion in 2019. This is a growth of 9 percent year-on-year, largely driven by an increased need for remote ...

Thumbnail-Photo: Payment and retail - what happens after the crisis?...
09.07.2020   #brick and mortar retail #payment systems

Payment and retail - what happens after the crisis?

Interview with Christine Bauer from CCV

We ask Christine Bauer, Vice President International Sales of the payment service provider CCV, which has been firmly established in Germany for 25 years and internationally for 60 years.Mrs Bauer, CCV has been on the market for a very long time, ...

Thumbnail-Photo: Electronic shelf labels: photo store introduces new technology...
09.05.2020   #electronic shelf labels (ESL) #electric displays

Electronic shelf labels: photo store introduces new technology

Cooperation between Photografica and Delfi Technologies

Photografica is a professional photography store in the heart of Copenhagen. Here, personal counseling and service play a crucial role. To the benefit of both employees and customers, the store has installed electronic price tags.With a central ...

Thumbnail-Photo: Automated delivery services sprang up during China’s Covid-19 lockdown...
03.06.2020   #coronavirus #delivery

Automated delivery services sprang up during China’s Covid-19 lockdown

Retail technologies at Smart Retail Expo (SRE 2020)

In response to the Covid-19 outbreak, China’s retail giants JD.com and Meituan both deployed their smart deliver robots/vehicles in heavily locked down cities, such as Wuhan and Beijing. Insiders believe automated delivery technology will be ...

Thumbnail-Photo: Interface for quick serial emulation and enhanced mPOS integration...
26.06.2020   #POS systems #software applications

Interface for quick serial emulation and enhanced mPOS integration

APG expands mobile interface portfolio to enhance connectivity options at the point of sale

APG Cash Drawer, a fast-growing global manufacturer of cash management solutions, announced today the release of a new USB interface option: the 485 USBProLite™ USB to Serial Emulation Interface. This interface solution extends the ...

Thumbnail-Photo: The safety barrier you need right now
02.06.2020   #customer satisfaction #security

The safety barrier you need right now

Poindus ProShield is an effective protection screen.

Safeguards like social distancing implemented in-store during staff-customer interactions are enhanced with our ProShield, an effective protection screen that provides an additional layer of protection for cashiers & customers at the point of ...

Supplier

SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal
CCV GmbH
CCV GmbH
Gewerbering 1
84072 Au i.d.Hallertau
Adasys GmbH – a Poindus Company
Adasys GmbH – a Poindus Company
Max-Planck-Straße 10
70806 Kornwestheim
Reflexis Systems GmbH
Reflexis Systems GmbH
Kokkolastr. 5-7
40882 Ratingen
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
Poindus HQ - Taiwan
Poindus HQ - Taiwan
5F., No.59, Ln. 77, Xing-Ai Rd.,Neihu Dist.
Taipei City 114
Apostore GmbH
Apostore GmbH
Uferstraße 10
45881 Gelsenkirchen
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven