Company News • 29.12.2022

Raiffeisen relies on automatic price control

Optimized processes thanks to electronic shelf labels

Raiffeisen-Markt Emsdetten optimizes its store operation with electronic price tags to free up time for customer service. Heavy manual work processes have been replaced with a digital solution that saves significant amounts of time and handles important store tasks automatically.

Supplier
Logo: Delfi Technologies GmbH

Delfi Technologies GmbH

Landgraben 75
24232 Schönkirchen
Germany
Electronic price tags stand on a cat tree
Source: Delfi Technologies

The first phase of a "Digital Labels" project was recently completed in the Raiffeisen store in Emsdetten where 70 percent of all price tags have been replaced with digital labels (Electronic Shelf Labels / ESL) within just a few days. The 7,000 digital helpers now make it possible to automatically update prices on the shelves in most of the store. A further 3,000 labels will follow in the next project step.

"Most importantly, the price should be displayed automatically and match the price at checkout", explains project manager Dr. Sebastian Schulze, System Consultant & Authorized Signatory at Terres Marketing + Consulting GmbH.

Ongoing price changes are now updated automatically

The ESL system eliminates the time-consuming task of changing prices, which takes place very often with the current price developments in the market.

"This leads to an additional workload for the staff. In addition, incorrect price markings on the shelves often lead to discussions at the checkout or annoyance among customers. Both can result in loss of time and gross profit", describes the System Consultant, who also sees a great advantage in using electronic labels.

Raiffeisen is testing various display options when it comes to the specific information to be shown on the digital labels. Two types of labels are currently used: smaller ones for shelf goods and larger ones for pallets and promotional areas. The label layout is also automatically changed when the label receives an update for promotional prices.

LED indicator helps the staff find the right locations

Additional functions of the ESL system will be tested in the coming implementation phases.

"We made a conscious decision to use electronic shelf labels with a small LED indicator. By flashing the label, the staff can easily find the right location when goods need to be placed on the shelves. It is also possible to use QR codes to advise customers by sending additional information to their mobile devices. At the same time, you can show inventory information at the labels, which also will updated automatically. This is planned for the final expansion stage", Schulze notes.

More opportunities through digitization

The actual added value can be seen not only in the current prices and time savings by eliminating the need to change labels, but also with additional benefits.

The “Digital Labels” project is just one of various digitization projects for Raiffeisen stores that are being tested, analyzed and made tangible in Emsdetten. The individual elements have been developed jointly by the Strategy and Organization Committee and the Marketing and Digitization Departments in a project group led by Dr. Sebastian Schulze. The goal of Terres Marketing + Consulting GmbH is to bring added value solutions to the Raiffeisen stores.

"The goal here is to digitize what is possible and create real benefits for both Raiffeisen staff and customers", explains Alexander Langhorst, from the Digitization Department.

Digitization topics within the Raiffeisen markets are not new. In the past, goods were ordered in writing using an order record, but the use of MDE devices for electronic ordering has been established for a long time. But the contemporary possibilities go far beyond that. The current project group in the Emsdetten Raiffeisen market is examining digital topics such as apps for Raiffeisen markets, augmented reality in connection with brochure advertising, omnichannel approaches with 24/7 pick-up stations and digital screens in interaction with customers.

"We have already received several inquiries about implementing the ESL system in other stores. Of course, we and our external partner are happy to help with the design and implementation", say Schulze and Langhorst together.

More than 13 million displays installed

Today, the Breece ESL solution from Delfi Technologies is in use in a wide range of sectors with more than 3.000 locations and a total of more than 13 million labels installed.

Due to the large range of the wireless radio antenna that controls the ESL system, only 1 to 2 antennas are enough to get the required coverage and operate the system. This means that it is easy to get started, providing a simple infrastructure with a clear overview of the system.

About Raiffeisen

Raiffeisen-Markt is a German home and garden chain with more than 1.000 stores in various regions that offer everything within home, animals, garden and building materials. In the Raiffeisen-Markt Onlineshop, you can also find a wide selection of products for your pet, garden, outdoor clothing, etc.

related articles:

popular articles:

Thumbnail-Photo: RetailTech Japan
01.02.2023   #retail #Tech in Retail

RetailTech Japan

28.02.2023 - 03.03.2023 | Tokyo, Japan

RetailTech Japan is Japan's largest and most influential trade show specializing in retail information system. There is a vast collection of cutting-edge retail information technology ranging from store systems (e.g., Point-of-Sale registers) to ...

Thumbnail-Photo: Unieuro Italy: Success with digital price tags...
07.03.2023   #Tech in Retail #omnichannel

Unieuro Italy: Success with digital price tags

Distributor of consumer electronics and household appliances uses ESL technology from Delfi

More than 40 Unieuro stores in Italy are now using the Breece System with the cloud-based ESL (electronic shelf labels) solution from Delfi Technologies – a European IT company. ...

Thumbnail-Photo: EuroShop 2023 – Are autonomous stores the future of retail?...
05.12.2022   #brick and mortar retail #digitization

EuroShop 2023 – Are autonomous stores the future of retail?

Checkout-free stores: Ringing in the changes

The digitalisation of the retail industry, which has been advancing at a rapid pace in recent years, has also led to equipping physical stores with more and more technological intelligence. ...

Thumbnail-Photo: „YOUnifying Experiences“ with Toshiba
22.02.2023   #omnichannel #customer experience

„YOUnifying Experiences“ with Toshiba

At EuroShop 2023, Toshiba Global Commerce Solutions Presents its Suite of Retail Solutions Delivering ‘YOUnifying Experiences’

EuroShop 2023 attendees are invited to visit Toshiba Global Commerce Solutions in Hall 6, Booth C41, from February 26 through March 2, 2023. The company will showcase how retailers can scale and reimagine the shopper experience through Toshiba's ...

Thumbnail-Photo: POS printers that can be used for more than just receipt printing...
28.03.2023   #Tech in Retail #printers

POS printers that can be used for more than just receipt printing

Citizen Systems technology with a wide range of applications

In a world where we have access to various different types of technology to help our businesses it’s important that our devices can carry out a multitude of tasks – even our POS printers. That’s why Citizen System designed its ...

Thumbnail-Photo: Hobro Vinhandel digitizes the store with electronic price tags...
09.12.2022   #digitization #Tech in Retail

Hobro Vinhandel digitizes the store with electronic price tags

Danish wine merchant invests in electronic price tags from Delfi Technologies and a new checkout system

The local wine shop in Hobro (Denmark) has existed for more than 10 years. A growth journey is underway, including a full digitizationof the store. Going from writing price tags in hand to a fully digital solution with a complete overview of and ...

Thumbnail-Photo: Green retail technologies from Hanshow
01.03.2023   #sustainability #electronic shelf labels (ESL)

Green retail technologies from Hanshow

Interview with Sally Liang, Head of Hanshow Europe

Improving store operations, reducing waste and saving energy are important goals for many companies and retailers. Hanshow presents many technological solutions at EuroShop 2023 in hall 6 at booth F03 that help achieve those ambitions. ...

Thumbnail-Photo: Save costs with modern technologies
02.01.2023   #retail #Tech in Retail

Save costs with modern technologies

Turning physical stores into digital assets – 30,000 retail stores worldwide already rely on digital IoT solutions

Retail is at the heart of our lives and societies, as it represents more than 20% of global GDP and 15% of jobs. With consumers changing their shopping habits, stores must now reinvent themselves and leverage new technologies to stay relevant in ...

Thumbnail-Photo: Jutland’s largest wine shop is successful with digital price tags...
23.01.2023   #digitization #Tech in Retail

Jutland’s largest wine shop is successful with digital price tags

Danish wine retailer Supervin benefits from modern technologies

In Hjørring (Denmark), plenty of wine is being sold at Supervin. The company's popular webshop accounts for 90 percent of the revenue, which has required new digital initiatives in the store. Supervin has therefore implemented digital ...

Thumbnail-Photo: Dobot launches Nova collaborative robots for retail automation...
30.12.2022   #brick and mortar retail #retail

Dobot launches Nova collaborative robots for retail automation

New robots are the first two Nova models with payloads of 2 kg and 5 kg for handling retail and physiotherapy tasks respectively

Labor shortages and rising costs around the world are two major headwinds to the retail and service sectors, opening up new opportunities of automation transformation. To better capture this newfound demand, Dobot has developed the Nova Series of ...

Supplier

Saint-Gobain Glass Deutschland GmbH
Viktoriaallee 3
52066 Aachen
Axis Communications GmbH
Axis Communications GmbH
Adalperostraße 86
85737 Ismaning
GLORY Global Solutions (Germany) GmbH
GLORY Global Solutions (Germany) GmbH
Thomas-Edison-Platz 1
63263 Neu-Isenburg
Citizen Systems Europe GmbH
Citizen Systems Europe GmbH
Otto-Hirsch-Brücken 17
70329 Stuttgart
ARNEG S.p.A.
ARNEG S.p.A.
Via Venezia, 58
35010 Marsango di Campo San Martino/PD
Captana GmbH
Captana GmbH
Bundesstraße 16
77955 Ettenheim
SES-imagotag SA
SES-imagotag SA
55 place Nelson Mandela
90000 Nanterre
salsify
salsify
7 rue de Madrid
75008 Paris
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal