Company News • 22.06.2015

Tesco.com is most visible mobile British supermarket site

Searchmetrics analyses mobile phone search performance of top supermarket sites

Most visible British supermarket websites in Google UK searches....
Most visible British supermarket websites in Google UK searches.
Source: Searchmetrics

Tesco.com is the most visible British supermarket website in mobile phone searches on Google UK (Google.co.uk) performing three times better than nearest rival, Asda.com according to a new study.

The research by search and content optimisation leader, Searchmetrics, reveals that leading supermarket sites that perform well in desktop searches also perform well in mobile phone searches in the wake of the recent Google mobile-friendly update.

Searchmetrics compared the search performance of nine leading British supermarket websites in desktop and mobile phone searches to assess the impact of the Google mobile-friendly update, the algorithm change designed to downgrade the mobile search rankings of those web pages not deemed to be user-friendly on mobile phone displays.

“When Google announced its mobile-friendly update, there was speculation about the major impact it could potentially have on brands. However, our analysis indicates that the effect has not been significant on the leading supermarket retail sites we included in the research. Probably because they made sure their sites were already well optimised for mobile phones,” explained Marcus Tober, CTO and founder of Searchmetrics. “It’s likely that some smaller sites who have not invested in the mobile user experience of their pages will have seen a drop in search performance and traffic from mobile phones.”

Tober also suggested that it was likely that Google will continue to adjust its algorithm for mobiles searches, making it important for online businesses to track the mobile search performance of their pages and continue into invest in the mobile user experience.

Searchmetrics analysed the search results for millions of search terms to calculate a Desktop Visibility score and a Mobile Visibility score for each of the supermarket sites in the study. These index scores, which are presented as metrics within Searchmetrics’ software, reflect how frequently sites appear in search results and how highly they rank.

Tesco performs best in both mobile and desktop searches with a mobile visibility score of 633,970 and a desktop visibility score of 607,450, over three times higher than the scores for second-placed Asda in both mobile and desktop searches.

“Research suggests that people don’t always use mobile phones to make the final purchase, but they do use them heavily to research products ahead of making a purchase via a desktop or laptop or by visiting a store. In many cases in-store customers might check product prices and offers on a competitive store website before making a purchase,” explained Tober. “So even if you are not selling through your website – as was the case in some of the supermarkets in our study – it could still be very important to have good visibility in mobile searches.”

Source: Searchmetrics

related articles:

popular articles:

Thumbnail-Photo: Digital and local
09.12.2019   #customer satisfaction #brick and mortar retail

Digital and local

Hannover startup creates fashion search engine for downtown stores

In early 2020, the BLVD startup will pilot an app of the same name into the market. The app aims to create a pleasant shopping experience in city centers by avoiding unnecessary routes and tedious searches. During the EHI Technology Days 2019, ...

Thumbnail-Photo: Wireless with SVN-Flex from SALTO
20.01.2020   #security #security management

Wireless with SVN-Flex from SALTO

SALTO has launched SVN-Flex, a new technology that enables virtual networked access control solutions

In the solutions wireless electronic escutcheons and cylinders act as wire-free updaters. This leads to greater efficiency, security and convenience.The innovation of the SVN-Flex is that users no longer necessarily need hard-wired wall readers to ...

Thumbnail-Photo: WirvonHier – Virtual strolling through retailers from the neighborhood...
02.04.2020   #brick and mortar retail #mobile shopping

WirvonHier – Virtual strolling through retailers from the neighborhood

How an app brings local retailers and customers together contactless

Many retailers have had to close their shops due to the Corona crisis. But this does not mean that as a result the connection to the customer has to suffer. The WirVonHier project shows how to reach customers and moreover connect with their needs ...

Thumbnail-Photo: Corona crisis: Contactless payment more popular than ever...
30.03.2020   #cashpoints #brick and mortar retail

Corona crisis: Contactless payment more popular than ever

Practical, fast, and, above all, hygienic

"Please make contactless payment if possible." These or similar notices are currently in the checkout area of many grocery stores. By reducing necessary contact points in the checkout zone, it is hoped to counteract the spread of the ...

Thumbnail-Photo: Retail automation market soaring to reach $23.58 billion by 2026...
04.02.2020   #pos management #marketing research

Retail automation market soaring to reach $23.58 billion by 2026

Drivers: need for enhanced business procedures and inventory management

A recent research report added by Big Market Research states that the global retail automation market is expected to reach 23.58 billion dollars by 2026 and grow at a substantial growth rate of 9.6 percent from 2019 to 2026.The report explains the ...

Thumbnail-Photo: “Knowledge4Retail”: Artificial intelligence in retail...
09.12.2019   #online trading #e-commerce

“Knowledge4Retail”: Artificial intelligence in retail

Web-based knowledge service for robots

The University of Bremen was extremely successful in the innovation competition “Artificial intelligence as a driving force in economically relevant ecosystems” by the Federal Ministry for Economic Affairs and Energy. The Bremen project ...

Thumbnail-Photo: Smart digital labels and pricing automation
07.02.2020   #displays #electronic shelf labels (ESL)

Smart digital labels and pricing automation

SES-imagotag at EuroShop 2020

For 25 years, SES-imagotag has been the trusted partner of retailers for in-store digital technology. SES-imagotag, the worldwide leader in smart digital labels and pricing automation, has developed a comprehensive IoT and digital platform that ...

Thumbnail-Photo: Digital tool helps MENY in the fight against food waste...
13.02.2020   #sustainability #app

Digital tool helps MENY in the fight against food waste

Printing discount labels directly from the app

After a convincing test, Dagrofa rolls out the food waste app ‘Whywaste’ in all the Danish MENY stores. At MENY in Solrød, the store has already managed to achieve a significant reduction in food waste. In addition to the app, the ...

Thumbnail-Photo: Solid Lines 2020, a product range …
01.02.2020   #refrigeration cabinets #Trade fair special EuroShop 2020

Solid Lines 2020, a product range …

… designed with the idea of generating unforgettable shopping experiences

New architectural and design concepts are appearing in the conceptualization of current supermarkets, especially aimed at improving the customers' shopping experience by incorporating solutions that generate value, allowing to optimize energy ...

Thumbnail-Photo: Toshiba demonstrates the future of shopping at EuroShop 2020...
13.02.2020   #self-checkout systems #Trade fair special EuroShop 2020

Toshiba demonstrates the future of shopping at EuroShop 2020

Toshiba spotlights innovations enabling retailers to create “moments that inspire”

Toshiba Global Commerce Solutions offers EuroShop 2020 attendees a look into the future via its ‘Frictionless Store’, Feb. 16-20, hall 6 booth C41 in Düsseldorf, Germany. Toshiba’s innovative solutions enable retailers to ...

Supplier

POSIFLEX GmbH
POSIFLEX GmbH
Flinger Broich 203
40235 Düsseldorf
ARNEG S.p.A.
ARNEG S.p.A.
Via Venezia, 58
35010 Marsango di Campo San Martino/PD
CCV Deutschland GmbH
CCV Deutschland GmbH
Gewerbering 1
84072 Au i.d.Hallertau
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
VR Payment GmbH
VR Payment GmbH
Saonestraße 3a
60528 Frankfurt am Main
Adasys GmbH – a Poindus Company
Adasys GmbH – a Poindus Company
Max-Planck-Straße 10
70806 Kornwestheim
GLORY Global Solutions (Germany) GmbH
GLORY Global Solutions (Germany) GmbH
Thomas-Edison-Platz 1
63263 Neu-Isenburg
Frost-Trol s.a.
Frost-Trol s.a.
Ctra. Valencia-Barcelona, km. 68,9
12080 Castellon
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
Burkhardt Leitner Modular Spaces GmbH
Olgastrasse 138
70180 Stuttgart