Company News • 29.08.2019

The Medial Customer Journey at the POS

Permaplay offers different concepts for a powerful and sales-promoting POS communication

black stele from two angles
The digital customer stopper from Permaplay
Source: Permaplay

More and more people are buying more and more products in more and more places. 

The exciting question “Who will win: stationary retailing or online trading?” has been discussed for years. Permaplay Media Solutions Managing Director Werner Vogt, however, is certain: “Both will win. The new trade structure is a complex system called New Retail. New Retail refers to the complete integration of online, offline, logistics and technology into a single value chain.” New Retail is based on the understanding that stationary retailing is of crucial importance to the survival of brands, retailers, marketplaces and consumers. The Chinese entrepreneur Jack Ma, founder and owner of the e-commerce giant Alibaba, is also sure: Future retailing is not a question of online or offline, but of the ideal combination of all its elements.

According to Werner Vogt, this macro-economic view is also the blueprint for successful POS marketing: Consistently coordinated media guide and accompany consumers in front of and at the point of sale on an optimal value-creation tour. Permaplay offers its customers a variety of tried and tested concepts for powerful and sales-promoting POS communication: Linear LCD monitors of the Professional and Standard line, interactive POS media and networked POS media systems in sizes from 7" to 55". In addition, there are special models for display and shop fitters (Open Frame 10" and 15"), space-saving cardboard displays (7" and 10"), eye-catching customer stoppers (32" and 43"), bar displays as well as video brochures and video boxes. “Based on our decades of experience, we put together an individual POS concept for our customers from this high-performance portfolio which guarantees an optimal customer journey”, explains Findaria Sunardi, responsible marketing and sales manager at Permaplay Media Solutions. “Today, dealers need to awaken emotional desires in a digitalized world. In addition, the POS should become a creative and innovative living space that offers sensual and personal experiences.” For Permaplay, the customer journey obviously comprises the integration of the concept into Internet order channels.

Supplier
Logo: Permaplay Media Solutions GmbH

Permaplay Media Solutions GmbH

Aschmattstr. 8
76532 Baden-Baden
Germany
elongated lcd with different pictures
A LCD from Permaplay
Source: Permaplay

Permaplay POS concepts are particularly effective in awakening the great potential in customers to make positive purchasing decisions at the POS if the communicated content and products meet the customer’s individual needs. Numerous studies show that optimized POS media systems significantly increase the length of the customer journey in the retail stores and accordingly increase the value added per customer. Permaplay Media Solutions also sees significant qualitative benefits in custom-fit POS solutions such as improved service quality through the combination of personal and digital advice and improved effectiveness through real-time content updates depending on customer groups, season, time of day or other factors.

“Now is the right time,” says Werner Vogt, “to talk to us about suitable strategies for the autumn and Christmas business. Even special shopping highlights such as Black Friday in November should already be designed today in order to generate optimal sales dynamics on the Internet and at the POS.”

related articles:

popular articles:

Thumbnail-Photo: “Money left on the table”
19.11.2019   #customer satisfaction #customer analysis

“Money left on the table”

Mark Thomson from Zebra explains why stock management is essential for retailers

Zebra Technologies Corporation did a study on attitudes of shoppers and their buying behavior. It shows that more than half of Generation X shoppers shopped in a store and left without a purchase only to end up purchasing the item ...

Thumbnail-Photo: Retail Asia Conference & Expo (RACE)
07.10.2019   #online trading #retail

Retail Asia Conference & Expo (RACE)

As the leading retail exhibition in Asia, RACE is taken place from 6 – 8 May 2020.

As the leading retail exhibition in Asia, RACE is recognised as the must-join event among the industry’s most influential retailers and customers. RACE features three focus areas: Retail technology, retail design & in-store marketing ...

Thumbnail-Photo: The iXtenso editors tested self-scanning ......
30.09.2019   #mobile payment #self-checkout systems

The iXtenso editors tested self-scanning ...

... with an app of the Hobbymarkt Knauber in Bonn, Germany

Snabble has developed a payment app that allows customers to scan their purchases in retail stores and pay online. I wondered: How does it work?The app is in use in the Bonn DIY and hobby market Knauber, among other places. Let’s make a move ...

Thumbnail-Photo: Silver Surfers: Older adults ride the wave of mobile technology and shop...
01.08.2019   #online trading #e-commerce

Silver Surfers: Older adults ride the wave of mobile technology and shop online

The increasing importance of e-commerce for senior citizens

You are wrong if you think it’s mostly young people who spend time online. Older adults are also increasingly embracing online shopping with enthusiasm.In this interview, Spencer Hinzen, Director of Sales, Central Region, Ruckus Networks, ...

Thumbnail-Photo: Innovative ICA store triples revenue
22.08.2019   #electronic shelf labels (ESL) #price labelling

Innovative ICA store triples revenue

Automatic price updates and product information at the shelf

Since ICA merchant, Jan Sikström, took over the ICA Ettan store in Sundsvall (Sweden) in 2016, he has almost tripled the turnover from SEK 15 million to SEK 40 million. Today, the store has 15 employees and approximately 5,000 different items ...

Thumbnail-Photo: POS machine market growth
27.08.2019   #epos systems #pos systems

POS machine market growth

Driver: Adoption of mobile devices for POS transaction

The number of POS machines has increased in the past four years following the introduction of chip-embedded payment cards & Personal Identification Number (PIN). Moreover, growth in the number of departmental and retail stores, which is fueling ...

Thumbnail-Photo: New year brings new regulations
13.09.2019   #data management #receipt printer

New year brings new regulations

What are the big changes for German point of sales systems come 2020?

Big changes are coming to Germany’s point of sale systems starting January 1, 2020. Two terms that are tossed around in this connection are "Belegausgabepflicht" (Receipt Provision Ordinance) and ...

Thumbnail-Photo: Making Deeper Connections at ISE 2020
21.11.2019   #digital signage #video

Making Deeper Connections at ISE 2020

Visitor registration opens; exciting new features; most conferences ever; opening address confirmed

Visitor registration opens today for ISE 2020, which is set to be the most compelling Integrated Systems Europe show ever. Taking place at the RAI Amsterdam on 11-14 February 2020, ISE is the world’s leading event for the professional systems ...

Thumbnail-Photo: Irma: flagship store in Copenhagen
30.10.2019   #electronic shelf labels (ESL) #price labelling

Irma: flagship store in Copenhagen

Denmark's oldest grocery chain opens a new store

At the same time Irma, a Danish grocery chain, could celebrate its 133rd birthday, the chain also opened a new flagship store at Østerport station in Copenhagen. Besides showing renewal and being able to ensure the customers updated prices ...

Thumbnail-Photo: Smart meters: Be proactive and reap the benefits...
12.08.2019   #energy optimization #electrical installation

Smart meters: Be proactive and reap the benefits

The Metering Point Operation Act calls for smart meter rollout

The black and analog electric meter box has become obsolete: The mandatory smart meter rollout will commence in a few months. What does the installation of digital, smart electric meters mean for retailers and chain stores? ...

Supplier

Superdata GmbH
Superdata GmbH
Ruhrstr. 90
22761 Hamburg
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
Permaplay Media Solutions GmbH
Permaplay Media Solutions GmbH
Aschmattstr. 8
76532 Baden-Baden