Company News • 29.08.2019

The Medial Customer Journey at the POS

Permaplay offers different concepts for a powerful and sales-promoting POS communication

black stele from two angles
The digital customer stopper from Permaplay
Source: Permaplay

More and more people are buying more and more products in more and more places. 

The exciting question “Who will win: stationary retailing or online trading?” has been discussed for years. Permaplay Media Solutions Managing Director Werner Vogt, however, is certain: “Both will win. The new trade structure is a complex system called New Retail. New Retail refers to the complete integration of online, offline, logistics and technology into a single value chain.” New Retail is based on the understanding that stationary retailing is of crucial importance to the survival of brands, retailers, marketplaces and consumers. The Chinese entrepreneur Jack Ma, founder and owner of the e-commerce giant Alibaba, is also sure: Future retailing is not a question of online or offline, but of the ideal combination of all its elements.

According to Werner Vogt, this macro-economic view is also the blueprint for successful POS marketing: Consistently coordinated media guide and accompany consumers in front of and at the point of sale on an optimal value-creation tour. Permaplay offers its customers a variety of tried and tested concepts for powerful and sales-promoting POS communication: Linear LCD monitors of the Professional and Standard line, interactive POS media and networked POS media systems in sizes from 7" to 55". In addition, there are special models for display and shop fitters (Open Frame 10" and 15"), space-saving cardboard displays (7" and 10"), eye-catching customer stoppers (32" and 43"), bar displays as well as video brochures and video boxes. “Based on our decades of experience, we put together an individual POS concept for our customers from this high-performance portfolio which guarantees an optimal customer journey”, explains Findaria Sunardi, responsible marketing and sales manager at Permaplay Media Solutions. “Today, dealers need to awaken emotional desires in a digitalized world. In addition, the POS should become a creative and innovative living space that offers sensual and personal experiences.” For Permaplay, the customer journey obviously comprises the integration of the concept into Internet order channels.

Supplier
Logo: Permaplay Media Solutions GmbH

Permaplay Media Solutions GmbH

Aschmattstr. 8
76532 Baden-Baden
Germany
elongated lcd with different pictures
A LCD from Permaplay
Source: Permaplay

Permaplay POS concepts are particularly effective in awakening the great potential in customers to make positive purchasing decisions at the POS if the communicated content and products meet the customer’s individual needs. Numerous studies show that optimized POS media systems significantly increase the length of the customer journey in the retail stores and accordingly increase the value added per customer. Permaplay Media Solutions also sees significant qualitative benefits in custom-fit POS solutions such as improved service quality through the combination of personal and digital advice and improved effectiveness through real-time content updates depending on customer groups, season, time of day or other factors.

“Now is the right time,” says Werner Vogt, “to talk to us about suitable strategies for the autumn and Christmas business. Even special shopping highlights such as Black Friday in November should already be designed today in order to generate optimal sales dynamics on the Internet and at the POS.”

related articles:

popular articles:

Thumbnail-Photo: CCV announces consolidation of its international payment division,...
02.07.2020   #mobile payment #payment systems

CCV announces consolidation of its international payment division, focuses on market innovations

Under the flagship of CCV GmbH, the company plans to bring its innovation into specific international markets

CCV Group B.V. has announced that all of its international business activities will now be consolidated and run within its Germany-based division - CCV GmbH. CCV GmbH will carry out the activities of the former CCV Deutschland GmbH and CCV Easy, a ...

Thumbnail-Photo: Behind the curtain: Inside Amazon
18.05.2020   #online trading #marketing

Behind the curtain: Inside Amazon

A Frankfurt startup helps sellers to improve their ranking on the platform

"I want to successfully promote and sell my products on Amazon" - that's the goal of many sellers. It comes as no surprise as the Seattle-based online store has evolved to become the largest e-commerce marketplace in Europe since its ...

Thumbnail-Photo: WirvonHier – Virtual strolling through retailers from the neighborhood...
02.04.2020   #brick and mortar retail #mobile shopping

WirvonHier – Virtual strolling through retailers from the neighborhood

How an app brings local retailers and customers together contactless

Many retailers have had to close their shops due to the Corona crisis. But this does not mean that as a result the connection to the customer has to suffer. The WirVonHier project shows how to reach customers and moreover connect with their needs ...

Thumbnail-Photo: Bright future for Copenhagen-based Irma Store...
15.06.2020   #electronic shelf labels (ESL) #price labelling

Bright future for Copenhagen-based Irma Store

Automatic price updates with ESL

Irma Smedetoften is located in the heart of Copenhagen's Northwest Quarter. The area around the Irma store is part of an urban development project where, among other things, the local trade district will be strengthened. Irma has also recently ...

Thumbnail-Photo: Hobbii continues the growth adventure …
23.06.2020   #POS systems #brick and mortar retail

Hobbii continues the growth adventure …

… with new stores and several digital initiatives

The online store Hobbii.dk continues the opening of physical stores with the launch the third store in Tarup shopping center in Odense, Denmark. The close collaboration with Delfi Technologies, which is based on several digital initiatives, will ...

Thumbnail-Photo: Europe to dominate open banking implementation...
26.05.2020   #mobile payment #payment systems

Europe to dominate open banking implementation

Instant messaging users to reach 4.3 billion in 2020, as new payment services emerge

A new study from Juniper Research found that the number of instant messaging users will reach 4.3 billion in 2020, rising from 3.9 billion in 2019. This is a growth of 9 percent year-on-year, largely driven by an increased need for remote ...

Thumbnail-Photo: Consumer survey: social distancing is changing shopping habits...
10.04.2020   #brick and mortar retail #payment systems

Consumer survey: social distancing is changing shopping habits

Touchless or self-checkout options preferred for instore shopping during COVID-19 pandemic

Nearly two-thirds of consumers are changing their grocery shopping habits in response to the worldwide COVID-19 pandemic, according to a recent consumer survey from Shekel, pioneers in advanced weighing technologies. And 87 percent of shoppers say ...

Thumbnail-Photo: Digital access controls support distancing requirements in the era of...
06.07.2020   #brick and mortar retail #retail

Digital access controls support distancing requirements in the era of Corona

Essential staff are relieved and the risk of infection is reduced

Since the beginning of the pandemic, larger supermarkets and discounters have been imposing entrance restrictions to ensure that only a certain number of people are allowed within their Stores. Usually the access management is carried out by ...

Thumbnail-Photo: Stay safe with VariPOS
11.05.2020   #cashpoints #terminals

Stay safe with VariPOS

How technology helps – Stay safe at the point of sale

Technologies for product identification and payment authentication are great for improving the customer experience with speed and accuracy, but these technologies are also being seen as beneficial in the wake of the Coronavirus Pandemic. ...

Thumbnail-Photo: The safety barrier you need right now
02.06.2020   #customer satisfaction #security

The safety barrier you need right now

Poindus ProShield is an effective protection screen.

Safeguards like social distancing implemented in-store during staff-customer interactions are enhanced with our ProShield, an effective protection screen that provides an additional layer of protection for cashiers & customers at the point of ...

Supplier

POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
Apostore GmbH
Apostore GmbH
Uferstraße 10
45881 Gelsenkirchen
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
Reflexis Systems GmbH
Reflexis Systems GmbH
Kokkolastr. 5-7
40882 Ratingen
CCV GmbH
CCV GmbH
Gewerbering 1
84072 Au i.d.Hallertau
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
Poindus HQ - Taiwan
Poindus HQ - Taiwan
5F., No.59, Ln. 77, Xing-Ai Rd.,Neihu Dist.
Taipei City 114