News • 16.08.2019

BOPIS: state of the retail industry

Customer experience in the “Buy online, pick up in-store” process

Two shopping bags standing on the top of a moving staircase; copyright:...
Source: panthermedia.net/ArturVerkhovetskiy

“Retailers who are winning in the BOPIS game have a mature inventory management system that clearly indicates what is available for BOPIS, but those who prioritize order fulfillment are building the greatest customer loyalty as their BOPIS service grows,” said Peter Brereton, president and CEO, Tecsys.

Bell and Howell, provider of automated click-and-collect solutions, and OrderDynamics, retail division of Tecsys and provider of advanced order management systems, announced the release of the next installment of their collaborative BOPIS State of the Industry report series they created in partnership with IHL Group, a global research and advisory firm for the retail industry. The report takes an in-depth look at the online and notification portion of the BOPIS experience from the consumer’s perspective.

The findings in the report are based on the feedback provided by 300 secret shoppers that explored the BOPIS shopping journey at 10 top retailers across the U.S. “With this research, we solidified our hypothesis that the online purchase and notification segments are the most mature elements of the BOPIS experience,” explained Greg Buzek, president of IHL Group. “However, there are still significant differences between the top ranking retailers and bottom ranking retailers, especially in areas that have significant impact on the customer, namely the time to notify the customer, and clear instructions on the in-store pickup process.”

Key findings include:

Transparency matters: Consumer satisfaction ratings for having items clearly marked as ‘Available for Pickup’ mirror the overall rating of the retailer’s site, satisfaction with the overall BOPIS process and the probability of repeating the service.

Timeliness differentiates: The speed of notification is the greatest area of disparities in the ratings. Those retailers who sent notifications of fulfilled orders in two hours or less, saw a significant increase in metrics around repeat business, recommending the service to others and buying additional items.

Clarity helps: Retailers who provide clear instructions on where to pickup orders once in the store has a critical impact on their overall pickup experience ratings.

Source: OrderDynamics

related articles:

popular articles:

Thumbnail-Photo: Buy now, pay later options drive increase in e-commerce...
19.05.2020   #online trading #e-commerce

Buy now, pay later options drive increase in e-commerce

New data from Klarna about sales of travel services and event tickets

Klarna released new data from its app in the US, indicating that travel services and event ticket sales are beginning to recover. While still significantly lower compared to an average pre-COVID week, the Airlines category saw a 26 percent ...

Thumbnail-Photo: Coronavirus: most Americans now using face masks...
15.05.2020   #brick and mortar retail #coronavirus

Coronavirus: most Americans now using face masks

New nationwide survey from Fast

A new nationwide survey from Fast shows that the vast majority of Americans – 88 percent – are now using face masks, but 19% want to personally receive a COVID-19 vaccine before they feel safe shopping in stores again, while another 29 ...

Thumbnail-Photo: Running shoes in Portland
30.03.2020   #brick and mortar retail #omnichannel

Running shoes in Portland

Fleet Feet launches new retail concept shop

Fleet Feet has announced the debut of Fleet Feet Drop Shop, a new retail concept shopping experience in Portland, Ore. The first-of-its-kind retail concept for Fleet Feet combines the brand's 3D foot scanning technology and personalized ...

Thumbnail-Photo: LED: optical illusion at the airport
16.04.2020   #digital signage #brick and mortar retail

LED: optical illusion at the airport

‘The Fashion Gallery’ concept in Vienna International Airport Shopping Plaza

BrightSign, LLC® announced  that Lagardère Travel Retail has recently opened its new ‘The Fashion Gallery’ concept, an 800m² shop in Vienna International Airport Shopping Plaza Terminal 2 Departure under customs ...

Thumbnail-Photo: Online channel may not be the savior clothing retailers hoped for...
13.04.2020   #online trading #e-commerce

Online channel may not be the savior clothing retailers hoped for

Closing distribution centers for employee safety

Since the UK Government enforced stores to close for the foreseeable future, many non-food retailers hoped that customers would divert spend onto their online channels. However, last week, Next – the UK’s third largest clothing retailer ...

Thumbnail-Photo: German prestige beauty industry generates 3,2 billion € in sales for...
14.04.2020   #online trading #brick and mortar retail

German prestige beauty industry generates 3,2 billion € in sales for 2019

Sales are driven by skincare and fragrances

The sales of beauty products sold in the prestige beauty market generated 3,2 billion € in sales during 2019, according to The NPD Group. Within the five largest countries for sales of prestige beauty products in Europe, which are tracked by ...

Thumbnail-Photo: A return to core competencies: visual merchandising and customer service...
04.05.2020   #brick and mortar retail #services

A return to core competencies: visual merchandising and customer service

Showrooming with samples in brick-and-mortar retail

Brick-and-mortar stores are facing tremendous pressure: competition, pricing pressure, shifting consumer habits. Is setting up your own online store the answer? Unfortunately, it’s not that simple. ...

Thumbnail-Photo: Job maker 4.0: e-commerce
27.05.2020   #online trading #e-commerce

Job maker 4.0: e-commerce

Retail training and continuing education programs are booming

Digitization in retail and e-commerce growth present fresh challenges for retail employees and the retail world. That’s why interest in the new "E-Commerce Merchant" dual vocational training course offered by Germany’s HDE ...

Thumbnail-Photo: Custom-tailored: new in-store safe shopping journey solution...
13.05.2020   #consulting #brick and mortar retail

Custom-tailored: new in-store safe shopping journey solution

Suitsupply reinvents retail experience including virtual pre-shopping

Suitsupply, the global men's tailoring brand built on radically personal customer experiences, launches new retail journey as stores reopen. The upside of being global, and the staggered timelines of the outbreaks around the world, is the ...

Thumbnail-Photo: Pandemic fuels wine sales at grocery & convenience stores...
18.05.2020   #coronavirus #food retail

Pandemic fuels wine sales at grocery & convenience stores

Latest shopping data shared by Catalina and Koupon

Having closely tracked the impact of COVID-19 on buying behavior in grocery and drug stores since mid-February, shopper intelligence leader Catalina has compared sales data with its partner Koupon, the leading promotion solution provider for small ...

Supplier

POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen