News • 10.06.2021

Magical shopping experience

Finally Harry Potter fans can visit the official Harry Potter flagship store New York City

Fawkes the Phoenix in the middle of the Harry Potter flagship store...
Source: PRNewsfoto/Warner Bros. Studio Tour London

Harry Potter New York will set a new standard for themed retail, combining breath-taking design, exquisite craftsmanship, hand-crafted props, exciting interactive elements and exclusive products - inviting fans to experience the Wizarding World in a brand-new way. Spanning three floors and over 21,000 sq. ft., the store will house the largest collection of Harry Potter and Fantastic Beasts products under one roof.

Harry Potter New York features 15 different themed areas, each one carefully and uniquely presented to bring the magic of the Wizarding World to life.

Entering the store, customers will pass under a huge model of Fawkes the Phoenix gazing down from the ceiling. Fawkes was created especially for Harry Potter New York by a team of specialist propmakers over a number of months, the impressive model weighs over 220lbs and is just one of many painstakingly detailed, handmade props, each one created to surprise and delight customers as they explore.

Stepping inside Harry Potter New York, witches, wizards and Muggles will encounter a number of exciting experiences. Fans are invited to strike their best pose at one of many photo opportunities, including posing inside a London phone box for a photo as if transporting themselves into the Ministry of Magic, or even seeing themselves as if they were inside Hagrid's boots! For those who have always dreamed of bringing their favorite Harry Potter character to life, the interactive wand table lets them pick up a wand and put it to the test.

Harry Potter New York will incorporate digital technologies throughout the store including integration with the Harry Potter Fan Club app. Users will find a number of Enchanted Keys throughout the store that unlock exclusive behind-the-scenes facts, figures, and videos that bring the store to life.

Also available for fans will be two exciting and immersive multiplayer virtual reality experiences. The full sensory VR adventures are location based, allowing real-time interactive exploration of the Wizarding World as never before. "Chaos at Hogwarts" lets hopeful witches and wizards step into a magical journey to Hogwarts Castle and become part of the adventure where magical creatures and secrets await. Fans will need their wands at the ready as "Wizards Take Flight" prepares guests to fly on brooms with the thrills of a magical wand battle against Death Eaters over the skies of London and around the enchanting grounds of Hogwarts Castle. The "Chaos At Hogwarts" and "Wizards Take Flight" virtual reality experiences are scheduled to open in-store this summer with more details to be revealed soon.

Looking for a gift? What to get the fan who has everything? The Personalization Area offers a huge amount of inspiration and unique products. Fans can bring their fandom to life and choose from a host of personalisation options, including engraving a wand, embossing a journal or embroidering a House robe with their name.

Aspiring witches and wizards will be able to browse for Chocolate Frogs and Bertie Bott's Every Flavour Beans in an area inspired by the whimsical surroundings of Honeydukes. Once they have taken a look at the goodies on offer, they can stop under the Dirigible Plum tree, a special area where they can find their favorite magical creature soft toy.

Usually found guarding the entrance to Dumbledore's office, every aspiring Hogwarts student will recognize the majestic Griffin rotating in the store's grand main atrium. From here, fans will be invited into the Wand Shop to browse over 50 wands inspired by characters, locations and props from the Wizarding World, including the Golden Snitch wand, exclusive to Harry Potter New York.

In addition, the store will be home to America's only House of MinaLima. Within the walls of Harry Potter New York, MinaLima, the graphic design duo on all Harry Potter and Fantastic Beasts movies, will create a gallery and store showcasing the graphic art of the Wizarding World. Fans will discover prints of the Daily Prophet covers, Harry's Hogwarts acceptance letter and the Quibbler, all hand designed by MinaLima in a space modeled after their iconic London shop.

Alongside the main collection of Harry Potter and Fantastic Beasts products, fans will be able to choose from a range of brand collaborations including Spirit Jerseys, Loungefly handbags and many other fan-favorite ranges including Pottery Barn Teen.

Harry Potter fans will be able to visit the official Harry Potter flagship store in the heart of New York City next to the iconic Flatiron building at 935 Broadway.

Source: Harry Potter New York

related articles:

popular articles:

Thumbnail-Photo: Christmas decorations: set the scene for your store!...
09.11.2023   #customer experience #shop decoration

Christmas decorations: set the scene for your store!

From the floor to the shelves and lights to the shop window - here's how to get your store ready for Christmas!

The weeks leading up to Christmas Eve are considered to be the busiest of the year....

Thumbnail-Photo: Valentines Day marketing: creative campaigns to make your heart sing...
18.01.2024   #brick and mortar retail #sustainability

Valentine's Day marketing: creative campaigns to make your heart sing

Examples of how you can score points on Valentine's Day

Zalando killed two birds with one stone in 2021: with the invitation to "campaign exchange the clothes after your ex", customers were shown ...

Thumbnail-Photo: Turning customers into friends - heres how it works...
24.01.2024   #marketing #online marketing

Turning customers into friends - here's how it works

WhatsApp channels as a secret weapon in the marketing mix

In fall 2023, Meta launched WhatsApp channels, a completely new feature in 150 countries ...

Thumbnail-Photo: For you: Retail marketing calendar 2024
08.01.2024   #marketing #sales promotion

For you: Retail marketing calendar 2024

You can use these phases and days for yourself and your business in the upcoming year

Birthdays, holidays, holidays ... We record all these days in calendars every year to plan our personal daily lives. But the financial year can also be planned. This can be particularly important for retailers. You can plan ...

Thumbnail-Photo: The quiet hour – A contribution to inclusion in retail?...
31.10.2023   #customer satisfaction #customer experience

The "quiet hour" – A contribution to inclusion in retail?

Finding calm in a busy world: supermarkets make their mark

The world of commerce is constantly looking for new ways to attract and retain customers...

Thumbnail-Photo: Chinese New Year 2024: Successful marketing strategies...
31.01.2024   #e-commerce #marketing

Chinese New Year 2024: Successful marketing strategies

How online retailers can benefit from the celebrations

Chinese New Year 2024 begins on February 10 and lasts for 16 days. During the important festival, which is celebrated not only in China ...

Thumbnail-Photo: Veganuary 2024: Best sales strategies to reach the ‘no meat’...
11.01.2024   #brick and mortar retail #food retail

Veganuary 2024: Best sales strategies to reach the ‘no meat’

Why retailers should take advantage of the trend

Veganuary has begun its fourth year in Germany. Over 850 German companies are taking part in this global movement for a plant-based ...

Thumbnail-Photo: Tips: Optimal shopping experience for  Christmas...
22.11.2023   #online trading #artificial intelligence

Tips: Optimal shopping experience for Christmas

How to prepare for the shopping days as an Amazon retailer

The promotional days at the start of the Christmas...