News • 19.09.2019

90+ year-old manufacturer redesigns its stores …

… making window and door shopping easier, more personalized and enjoyable

Sales woman talking to female customer in a window store; copyright: Pella...
Source: Pella Corporation

Each year we hear about the increase in online sales, and the talk of the demise of brick-and-mortar stores. But, brick-and-mortar stores aren’t going anywhere – if they adapt. And Pella Windows & Doors is adapting.

Rather than reducing or eliminating its retail footprint altogether, Pella is redesigning more than 200 of its stores, introducing new Experience Centers across the country over the next three years. The company currently has 16 Experience Centers open in key markets including Minneapolis, Houston, Lexington and Boise and plans to have 32 Experience Centers open by the end of this year.

The significant store redesign is a result of customer research conducted in partnership with design firm, Eleven, a creative brand consultancy and Star, a face-to-face experiential marketing company.

“Our research not only validated that physical stores are still important but indicated that there was an opportunity to make shopping for windows and doors more personalized and experiential,” said Emily Videtto, Chief Marketing Officer and Vice President, Pella Corporation.

The new experience centers are grounded in the philosophy of making it easier and more inspiring for customers to shop for window and door products. Built around functionality and flexibility, Pella Experience Centers are staffed with brand ambassadors who can personalize product selections and curate product comparisons based on a customer’s style or based on customers known preferences through online configuration options or in-home meetings with design consultants. Within the experience centers customers can operate fully-functional window and door products allowing them to experience the difference in performance and design offered by Pella.

“We’re working with our customers to build a relationship online that seamlessly transitions to our physical stores. Eighty percent of our customers are going online as part of their purchase experience and more than fifty percent visit a showroom,” said Stephanie Haywood, Omnichannel Manager, Pella Corporation. “We have seen a clear shift from people wanting information to people wanting to experience something as part of their decision process – especially when it comes to their home. They want to shop in a way that is personal, high-touch and enjoyable.”

The architectural design breaks the store space into manageable areas that naturally help the customer through the store and make it easier to navigate. The open floor plan features workstations and multiple screens throughout the space so designers, architects or builders can work on projects independently or with their homeowner clients. The Centers were intentionally designed to include large conference spaces available for events or group education, training, discussions and presentations.

Source: Pella Corporation

related articles:

popular articles:

Thumbnail-Photo: Vast majority of consumers plan to return holiday gifts...
03.10.2019   #pos marketing #personalization

Vast majority of consumers plan to return holiday gifts

“Retailers need to seize the moment."

During the upcoming holiday season 77 percent of consumers surveyed said they plan to return a portion of their gifts, with nearly 20 percent expecting to return more than half of their presents (sorry grandma!). This is both a blessing and a curse ...

Thumbnail-Photo: BOPIS: state of the retail industry
16.08.2019   #e-commerce #customer satisfaction

BOPIS: state of the retail industry

Customer experience in the “Buy online, pick up in-store” process

“Retailers who are winning in the BOPIS game have a mature inventory management system that clearly indicates what is available for BOPIS, but those who prioritize order fulfillment are building the greatest customer loyalty as their BOPIS ...

Thumbnail-Photo: 75 % of millennials abandon in-store purchases...
14.11.2019   #customer satisfaction #brick and mortar retail

75 % of millennials abandon in-store purchases

Zebra study: out-of-stocks drive shoppers to online

Zebra Technologies Corporation today revealed the results of its 12th annual Global Shopper Study, the industry’s only market tracker that analyzes the attitudinal behavior of shoppers, retail associates and retail executives and examines the ...

Thumbnail-Photo: British consumer behavior: ethical and Instagrammable...
06.08.2019   #marketing research #customer analysis

British consumer behavior: ethical and Instagrammable

Report tracking spending across major consumer markets

As Brexit rumbles on, British consumers continue to spend on brands and businesses that successfully tap into the Holy Trinity of current consumer behavior: the ‘experience economy’, the booming health and wellness movement, and the ...

Thumbnail-Photo: Five retailers are opening stores for every retailer closing stores...
28.08.2019   #retail #brick and mortar retail

Five retailers are opening stores for every retailer closing stores

New report by IHL Group debunks the retail apocalypse narrative

More than five retail chains are opening stores for every retailer that is closing stores in 2019, according to new research from IHL Group. This is up from 3.7 in 2018. The company also reports that the number of chains adding stores in 2019 has ...

Thumbnail-Photo: Over fifty retailers demand chancellor fix business taxation...
20.08.2019   #brick and mortar retail #financial accounting

Over fifty retailers demand chancellor fix business taxation

High Street chains and shops sign a letter over business rates

Over fifty major retailers have come together to demand the Government takes action to fix the broken business rates system. In a letter to the new Chancellor, Sajid Javid, retailers called on the Government to put business rates at heart of the ...

Thumbnail-Photo: Sensory experiences increase in-store sales
29.11.2019   #digital signage #pos marketing

Sensory experiences increase in-store sales

New Research from Mood Media confirms that sensory marketing has a positive emotional, cognitive and behavioral impact on shoppers

Mood Media, the world’s leading in-store media solutions company dedicated to elevating the Customer Experience, today released a new quantitative behavioral marketing study, “Quantifying the Impact of Sensory Marketing,” which ...

Thumbnail-Photo: POS TUNING supports Grips&Co
26.09.2019   #sales promotion #product presentation

POS TUNING supports "Grips&Co"

POS TUNING is committed to promoting young talent in the retail

Since the magazine "Rundschau für den Lebensmittelhandel" launched the Grips&Co competition, the annual cult event for junior staff, HR specialists and brand industry has been taking place for almost 40 years. Two days of ...

Thumbnail-Photo: Goal: Turning into the ‘Uber’ in foot wear retail...
30.09.2019   #online trading #e-commerce

Goal: Turning into the ‘Uber’ in foot wear retail

Vietnamese sandals brand SADOO eyeing US market with unique business model

SAADO, a popular Vietnamese sandals start-up that has sold 66,000 pairs of shoes and successfully entered four Asian countries within one year, is now eyeing the US market.Set up by Phung Le Lam Hai last year after realizing there is high demand for ...

Thumbnail-Photo: Get your business ready for E-commerce!
30.09.2019   #e-commerce #customer satisfaction

Get your business ready for E-commerce!

E-commerce Berlin Expo 2020 starts on the 13th of February 2020

The E-commerce Berlin Expo 2019 gathered more than 55000 visitors, 150 exhibitors and 45+ speakers taking part in the annual fair. The numbers speak for themselves - EBE has become one of the most important e-commerce events in Europe. However, ...

Supplier

VKF Renzel GmbH
VKF Renzel GmbH
Im Geer 15
46419 Isselburg
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
HappyOrNot
HappyOrNot
Innere Kanalstraße 15
50823 Köln
Mood Media GmbH
Mood Media GmbH
Wandalenweg 30
20097 Hamburg
loadbee GmbH
loadbee GmbH
Nikolaus-Otto-Straße 13
70771 Leinfelden-Echterdingen
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven