News • 26.05.2023

BuzzFeed & Verishop launch "Goodful" storefront

Companies tap exclusive creator network to drive e-commerce and lifestyle content

Innovative e-commerce initiative by the digital media company bridges content & shopping experience across social media & web. Best-in-class technology offered to online shoppers by Verishop.

Pictures of seven of the eight content creators who are part of the Creator...
Source: BuzzFeed

BuzzFeed, Inc. has announced the launch of a new online storefront for BuzzFeed’s wellness brand Goodful. The commerce initiative unveiled a premium online shopping experience with curated products by BuzzFeed & Goodful tastemakers, on a new white label site powered by Verishop. With Verishop’s assortment of independent brands from female founders and under-represented communities, to clean and sustainable goods, this curated selection is a perfect fit for the Goodful store. 

BuzzFeed is bridging the online Goodful storefront with a Creator Collective, a group of hand-picked wellness creators to drive relatable, lifestyle content and curated products directly to consumers on social platforms (TikTok, Instagram & Facebook Reels, YouTube Shorts). Creator content will include wellness tricks, sustainability tips, eco-challenges, satisfying and relaxing content, top-down recipe videos, home decor and uplifting messages.

BuzzFeed is doubling down on creator partnerships to enhance the online shopping experience, build trust with consumers, and ultimately drive purchases for retailers. As a top publisher driving revenue for retailers, BuzzFeed has a history of affiliate partnerships with retailers including Amazon, Walmart, Target, Wayfair, Macy's, and Etsy, along with smaller businesses and emerging marketplaces.

The Goodful storefront, combined with the extensive reach and influence of the Creator Collective, will capture the new ways consumers build trust, discover products and enact purchases. The launch reaffirms BuzzFeed as a leader in commerce and affiliate marketing, while also marking the first white label site offering by Verishop.

With Verishop, BuzzFeed is able to harness the best-in-class technology, universal one-stop checkout, and exceptional customer service offered to online shoppers by Verishop. Verishop quickly found success in the retail industry, after launching in June 2019 and swiftly fostering a community of independent and emerging brands. With over $1.8 billion in inventory and more than 5,000 brands, Verishop is one of the largest aggregators of emerging brands.

Founded by Imran Khan, former Chief Strategy Officer of Snap Inc., and Cate Khan, former SVP at Amazon, Verishop has invested in cutting-edge technology to enhance the shopping experience and offer business solutions to brand partners. Verishop provides these partners with a wide range of benefits, including access to affiliate networks such as WhoWhatWear and E!, shoppable native ads through their partnership with NBC, and exclusive discounts from providers like FedEx, Netsuite, Shippo, and more. Moreover, Verishop's AI-powered software solutions offer valuable insights on product performance in real time, ensuring brands can optimize their strategies.

BuzzFeed's Goodful Creator Collective:

  • Reyna Cohen
  • Taliyah Joelle 
  • Ashley Hankins 
  • Meshach Rojas 
  • Megan McSherry 
  • Katie Haan 
  • Tyomi Morgan
Source: BuzzFeed

related articles:

popular articles:

Thumbnail-Photo: Tips: Optimal shopping experience for  Christmas...
22.11.2023   #online trading #artificial intelligence

Tips: Optimal shopping experience for Christmas

How to prepare for the shopping days as an Amazon retailer

The promotional days at the start of the Christmas...

Thumbnail-Photo: Turning customers into friends - heres how it works...
24.01.2024   #marketing #online marketing

Turning customers into friends - here's how it works

WhatsApp channels as a secret weapon in the marketing mix

In fall 2023, Meta launched WhatsApp channels, a completely new feature in 150 countries ...

Thumbnail-Photo: Christmas decorations: set the scene for your store!...
09.11.2023   #customer experience #shop decoration

Christmas decorations: set the scene for your store!

From the floor to the shelves and lights to the shop window - here's how to get your store ready for Christmas!

The weeks leading up to Christmas Eve are considered to be the busiest of the year....

Thumbnail-Photo: Valentines Day marketing: creative campaigns to make your heart sing...
18.01.2024   #brick and mortar retail #sustainability

Valentine's Day marketing: creative campaigns to make your heart sing

Examples of how you can score points on Valentine's Day

Zalando killed two birds with one stone in 2021: with the invitation to "campaign exchange the clothes after your ex", customers were shown ...

Thumbnail-Photo: Social Commerce: Community sells?
04.10.2023   #online trading #sustainability

Social Commerce: Community sells?

Why the community approach is replacing fast delivery among customer demands and what that means for you.

For a long time it was said that fast or even "same day delivery is the key". For Fabian Mischler, this is no longer the only key to satisfied customers. In an interview, the CEO of the social commerce platform ooblee told us why community ...

Thumbnail-Photo: The quiet hour – A contribution to inclusion in retail?...
31.10.2023   #customer satisfaction #customer experience

The "quiet hour" – A contribution to inclusion in retail?

Finding calm in a busy world: supermarkets make their mark

The world of commerce is constantly looking for new ways to attract and retain customers...

Thumbnail-Photo: ISE 2024 - the future of retail
23.10.2023   #online trading #Tech in Retail

ISE 2024 - the future of retail

ISE will take place in Barcelona from 30 January to 2 February 2024

Since it began in 2004, Integrated Systems Europe (ISE) - the world's premier exhibition for professional audio visual (pro AV) and systems integration - has grown in size, strength and influence to become an industry-defining event. Every year, ...

Thumbnail-Photo: Black Friday and Cyber Monday: Minimize mistakes, maximize success...
11.10.2023   #e-commerce #customer satisfaction

Black Friday and Cyber Monday: Minimize mistakes, maximize success

Mistakes you can avoid on promotion days like Black Friday and Cyber Monday

The promotion days on November 24 and 27 raise the sales hopes of many retailers. Despite the huge potential, these events can also be a challenge. Competition is fierce, customers are critical and expect exceptional deals. Mistakes in preparation ...

Thumbnail-Photo: For you: Retail marketing calendar 2024
08.01.2024   #marketing #sales promotion

For you: Retail marketing calendar 2024

You can use these phases and days for yourself and your business in the upcoming year

Birthdays, holidays, holidays ... We record all these days in calendars every year to plan our personal daily lives. But the financial year can also be planned. This can be particularly important for retailers. You can plan ...

Thumbnail-Photo: Veganuary 2024: Best sales strategies to reach the ‘no meat’...
11.01.2024   #brick and mortar retail #food retail

Veganuary 2024: Best sales strategies to reach the ‘no meat’

Why retailers should take advantage of the trend

Veganuary has begun its fourth year in Germany. Over 850 German companies are taking part in this global movement for a plant-based ...