News • 26.05.2023

BuzzFeed & Verishop launch "Goodful" storefront

Companies tap exclusive creator network to drive e-commerce and lifestyle content

Innovative e-commerce initiative by the digital media company bridges content & shopping experience across social media & web. Best-in-class technology offered to online shoppers by Verishop.

Pictures of seven of the eight content creators who are part of the Creator...
Source: BuzzFeed

BuzzFeed, Inc. has announced the launch of a new online storefront for BuzzFeed’s wellness brand Goodful. The commerce initiative unveiled a premium online shopping experience with curated products by BuzzFeed & Goodful tastemakers, on a new white label site powered by Verishop. With Verishop’s assortment of independent brands from female founders and under-represented communities, to clean and sustainable goods, this curated selection is a perfect fit for the Goodful store. 

BuzzFeed is bridging the online Goodful storefront with a Creator Collective, a group of hand-picked wellness creators to drive relatable, lifestyle content and curated products directly to consumers on social platforms (TikTok, Instagram & Facebook Reels, YouTube Shorts). Creator content will include wellness tricks, sustainability tips, eco-challenges, satisfying and relaxing content, top-down recipe videos, home decor and uplifting messages.

BuzzFeed is doubling down on creator partnerships to enhance the online shopping experience, build trust with consumers, and ultimately drive purchases for retailers. As a top publisher driving revenue for retailers, BuzzFeed has a history of affiliate partnerships with retailers including Amazon, Walmart, Target, Wayfair, Macy's, and Etsy, along with smaller businesses and emerging marketplaces.

The Goodful storefront, combined with the extensive reach and influence of the Creator Collective, will capture the new ways consumers build trust, discover products and enact purchases. The launch reaffirms BuzzFeed as a leader in commerce and affiliate marketing, while also marking the first white label site offering by Verishop.

With Verishop, BuzzFeed is able to harness the best-in-class technology, universal one-stop checkout, and exceptional customer service offered to online shoppers by Verishop. Verishop quickly found success in the retail industry, after launching in June 2019 and swiftly fostering a community of independent and emerging brands. With over $1.8 billion in inventory and more than 5,000 brands, Verishop is one of the largest aggregators of emerging brands.

Founded by Imran Khan, former Chief Strategy Officer of Snap Inc., and Cate Khan, former SVP at Amazon, Verishop has invested in cutting-edge technology to enhance the shopping experience and offer business solutions to brand partners. Verishop provides these partners with a wide range of benefits, including access to affiliate networks such as WhoWhatWear and E!, shoppable native ads through their partnership with NBC, and exclusive discounts from providers like FedEx, Netsuite, Shippo, and more. Moreover, Verishop's AI-powered software solutions offer valuable insights on product performance in real time, ensuring brands can optimize their strategies.

BuzzFeed's Goodful Creator Collective:

  • Reyna Cohen
  • Taliyah Joelle 
  • Ashley Hankins 
  • Meshach Rojas 
  • Megan McSherry 
  • Katie Haan 
  • Tyomi Morgan
Source: BuzzFeed

related articles:

popular articles:

Thumbnail-Photo: Turning customers into friends - heres how it works...
24.01.2024   #marketing #online marketing

Turning customers into friends - here's how it works

WhatsApp channels as a secret weapon in the marketing mix

In fall 2023, Meta launched WhatsApp channels, a completely new feature in 150 countries ...

Thumbnail-Photo: Communication at the POS in focus at Meto
15.05.2024   #labels #price labelling

Communication at the POS in focus at Meto

Price labellers, labels, ESL fasteners and sales promotion solutions: Meto International GmbH offers everything for ...

Thumbnail-Photo: Rethinking advertising communication?
27.02.2024   #retail #Tech in Retail

Rethinking advertising communication?

Interview with Online Software

With its PRESTIGE AI Copilot software, the company is bringing artificial intelligence directly into brick-and-mortar retail. But how does the smart assistant help to make optimum use of in-store screens and electronic shelf labels? ...

Thumbnail-Photo: Chinese New Year 2024: Successful marketing strategies...
31.01.2024   #e-commerce #marketing

Chinese New Year 2024: Successful marketing strategies

How online retailers can benefit from the celebrations

Chinese New Year 2024 begins on February 10 and lasts for 16 days. During the important festival, which is celebrated not only in China ...

Thumbnail-Photo: Sustainable printers for mindful consumers
28.02.2024   #retail #Tech in Retail

Sustainable printers for mindful consumers

Interview with Bixolon

Bixolon has noticed a change in consumer behavior and is responding accordingly. Sustainability is more important than ever before. As a result, the company has developed new POS printers and printing processes. ...

Thumbnail-Photo: Precise pricing and well-stocked shelves
29.02.2024   #retail #digitization

Precise pricing and well-stocked shelves

Interview with Hanshow Technology

Have you heard of green digitalization and how important it has become? Hanshow gives you an insight into the possibilities of modern ESL innovations – colorful and sustainable. At EuroCIS, the company explains the benefits for retailers. ...

Thumbnail-Photo: Trends for Mothers Day and Fathers Day: How retailers can score...
10.04.2024   #sustainability #marketing

Trends for Mother's Day and Father's Day: How retailers can score

How to make the holidays a success for your business with creative gift ideas for mom and dad

Mother's Day and Father's Day are just around the corner – two special occasions to shower our parents with thanks and appreciation. Traditionally, we use these days ...

Thumbnail-Photo: Extenda Retail expands into the German market...
17.04.2024   #customer experience #POS software

Extenda Retail expands into the German market

New leadership and innovative POS solutions

Leading Nordic POS provider Extenda Retail is expanding into the German market, focusing on acquiring new customers ...

Thumbnail-Photo: “REWE voll pflanzlich” – The store concept of the future?...
25.04.2024   #brick and mortar retail #sustainability

“REWE voll pflanzlich” – The store concept of the future?

German supermarket chain experiments with first vegan store

Have you heard about REWE's (pronounced ‘ray vuh’) latest project? Two weeks ago, the food giant opened its first ...

Thumbnail-Photo: Cash management made easy?
28.02.2024   #retail #Tech in Retail

Cash management made easy?

Interview with APG

Cash is the lifeblood of retailing and has to be managed. The payment solutions company APG shows a portfolio of possibilities – 'seamless' is a key priority here. ...

Supplier

Meto International GmbH
Meto International GmbH
Ersheimer Straße 69
69434 Hirschhorn
Extenda Retail Ab
Extenda Retail Ab
Gustav III:s Boulevard 50A
169 73 Solna