Company News • 08.04.2013
Interactive Event Marketing
Zoomkube launches ZK100 totem
Zoomkube has launched the ZK100, a stand-alone touch display totem that captures critical CRM and behavioural data.
The Zoomkube ZK100’s proprietary design includes a mobile component that allows it to easily be moved, thereby better meeting client campaign needs on demand. The technology’s scalable and flexible CMS-based network enhances brand campaigns by allowing consumers to interact on a 55” screen, while the platform provides the brand with real-time feedback regarding user activities and contact information. The devices are available for rental on an event / weekly basis.
Zoomkube’s Christian Mouritzen commented: “The Zoomkube ZK100 demonstrates the next level of brand touch-campaign innovation. With the strong increase in Smart Phones and Tablets, consumers are used to interacting with brands through touch experiences, but the cost of custom large display apps limits these types of engagements. With Zoomkube, brands now have a cost-efficient alternative to engage consumers through interactive brand experiences.”
“Through our new proprietary campaign management software, we provide quantifiable results for marketers to understand their audience on a personal level,” Mouritzen continues. “As a company, Zoomkube feels the ZK100 will help build long-term relationships between brands and consumers, anywhere anytime.” Zoomkube’s reports consist of statistical behavioural insights, consumer sign-ups, social media activity, cross-display activity comparisons, and campaign performance for individual markets and across markets.
channels: digital signage
