Company News • 11.03.2013

High profile campaign for latest car

Peugeot uses roadside digital signage in UK

The high-profile campaign also includes the Cromwell Road Digital Gateway.

Source: Peugeot

Peugeot is deploying digital signage at roadside and rail locations in a major campaign for the new Peugeot RCZ.

The high-profile campaign includes two of the UK’s newest premium digital assets – the newly digitised Marylebone Tower and The Cromwell Road Digital Gateway, in addition to national large-format locations.

Peugeot has booked immersion campaigns at Victoria and St. Pancras Stations that comprise giant wraps, digital screens and innovative floor media designed to look like road markings. Key premium roadside locations include The Trafford Tower in Manchester and the Wandsworth Roundabout in London.

In a second wave of activity from March 25th, Peugeot will dominate Euston Station taking the Euston Immersion zone and Euston Motion, the 9 screens that surround the concourse in addition to further key roadside locations including the Glasgow Sail.

channels: digital signage

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